After setting it up. how do you run an actual campaign? Must you use FB ads, and risk money if your campaign flops? Or, can it be used in other ways, where no investment is required, such as in Groups?
If yes to Groups, how exactly can this be done?
The Pro version is supposed to allow you to run campaigns on Twitter and Google plus; I would imagine that this option would be free, right or wrong?
And, last but not least, is it safe to use, without incurring the wrath of FB, and losing your account?
Many thanks in advance for your assistance.