starting digital marketing company, need to make an effective business decision

14 replies
So i am going to start my own digital marketing company, i was wondering should i do it for one segment of market for example digital marketing for authors or lawyers only,therefore all my website copywriting materials will be for authors or lawyers,
or should i undertake anyone who is willing to pay me money for digital marketing.


i am very confused

Thanks
#business #company #decision #digital #effective #make #marketing #starting
  • Depends on your goals for the business. How big do you want to make it?

    You definitely want to start by targeting a specific group like 'Authors' even if your websites don't show it
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    • Profile picture of the author DollarShark
      Originally Posted by selfdisciplineacademy View Post

      Depends on your goals for the business. How big do you want to make it?

      You definitely want to start by targeting a specific group like 'Authors' even if your websites don't show it
      I agree general copywriting and in your cold calls specify the benefits your target market can get
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  • Profile picture of the author Joan Altz
    Target a group and then branch out later. You'll need to really know your customer, and focusing on one group will help you learn about that group and make decisions about your design, value proposition, etc.., to match that customer-type behavior.

    And don't give up. Do proper testing, and let testing lead you to a winning marketing strategy.
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    • Profile picture of the author GrapeApe90
      @Kingofads,

      As a marketing expert and entrepreneur who recently left a company that is one of a few Premier Google SMB partners in the world, start with anyone who will pay you for you digital marketing services but segment by small businesses not national businesses to start. There are 3 things that you should remember as an entrepreneur or a startup company: build, measure and learn [rinse & repeat]. In addition, make sure you are a Google Certified Partner and Bing Adwords Certified. Your clients will want to know that you are an expert and can trust you with their money.
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      • Profile picture of the author Kingofads
        Originally Posted by selfdisciplineacademy View Post

        Depends on your goals for the business. How big do you want to make it?

        You definitely want to start by targeting a specific group like 'Authors' even if your websites don't show it
        I want to go very big to offer services in the entire europe and later on usa as i learn and grow.

        Originally Posted by DollarShark View Post

        I agree general copywriting and in your cold calls specify the benefits your target market can get
        should it include in my main website copywriting that my services are exclusively for authors?

        Originally Posted by Joan Altz View Post

        Target a group and then branch out later. You'll need to really know your customer, and focusing on one group will help you learn about that group and make decisions about your design, value proposition, etc.., to match that customer-type behavior.

        And don't give up. Do proper testing, and let testing lead you to a winning marketing strategy.
        Thanks for your encouriging words, i have one question though, when i dominate this segment, should i rebrand my website and the whole thing offering services to the whole world?

        Originally Posted by PerformanceMan View Post

        Start with one segment who you feel will be your best chance of gaining business. If you happen to get a few "off topic" people interested, sign them up any way. Money is money, after all. Good luck.
        Thanks men, i will try my best.

        Originally Posted by Steve B View Post

        What marketing expertise do you have and in which industries have you gained previous experience? Your clients will want to know what past marketing campaigns have produced excellent results within specific markets.

        Focus on your strengths, your past marketing experience, and the sectors/markets that you know and understand.

        Steve
        Personally i am good at social media marekting i can say i can bring a lot of value to social media advertising (facebook ads etc), i also am familliar with adwords and bing in basic level. Also i have relevent college degree for one industry segment i think this could increase the confidence that i care about the "segment" industry

        Originally Posted by GrapeApe90 View Post

        @Kingofads,

        As a marketing expert and entrepreneur who recently left a company that is one of a few Premier Google SMB partners in the world, start with anyone who will pay you for you digital marketing services but segment by small businesses not national businesses to start. There are 3 things that you should remember as an entrepreneur or a startup company: build, measure and learn [rinse & repeat]. In addition, make sure you are a Google Certified Partner and Bing Adwords Certified. Your clients will want to know that you are an expert and can trust you with their money.
        Thanks for your ideas, i definetly going to apply for google certified and bing adwords, so
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  • Profile picture of the author PerformanceMan
    Originally Posted by Kingofads View Post

    So i am going to start my own digital marketing company, i was wondering should i do it for one segment of market for example digital marketing for authors or lawyers only,therefore all my website copywriting materials will be for authors or lawyers,
    or should i undertake anyone who is willing to pay me money for digital marketing.


    i am very confused

    Thanks
    Start with one segment who you feel will be your best chance of gaining business. If you happen to get a few "off topic" people interested, sign them up any way. Money is money, after all. Good luck.
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  • Profile picture of the author Steve B
    Originally Posted by Kingofads View Post

    So i am going to start my own digital marketing company

    What marketing expertise do you have and in which industries have you gained previous experience? Your clients will want to know what past marketing campaigns have produced excellent results within specific markets.

    Focus on your strengths, your past marketing experience, and the sectors/markets that you know and understand.

    Steve
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  • Profile picture of the author internetsweetie
    Digital marketing is very broad -- are you doing social media, PPC campaigns, or..?
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    • Profile picture of the author Kingofads
      Originally Posted by internetsweetie View Post

      Digital marketing is very broad -- are you doing social media, PPC campaigns, or..?

      i will start with social media
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  • Profile picture of the author Randall Magwood
    Originally Posted by Kingofads View Post

    ...digital marketing for authors or lawyers only,therefore all my website copywriting materials will be for authors or lawyers...
    ^^This option. If you can target an even smaller or hungrier group who have lots of money to spend on information for their business... then that is better. You can charge higher for your products and services - rather than trying to cater to everyone.
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    • Profile picture of the author Kingofads
      Originally Posted by Randall Magwood View Post

      ^^This option. If you can target an even smaller or hungrier group who have lots of money to spend on information for their business... then that is better. You can charge higher for your products and services - rather than trying to cater to everyone.

      Thanks therfore i will target rich authors and provide them ppc campains mostly and additional im stuff in they need it
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      • Profile picture of the author agmccall
        Originally Posted by Kingofads View Post

        Thanks therfore i will target rich authors and provide them ppc campains mostly and additional im stuff in they need it
        Why would a Rich Author pay you, or anyone else for that matter, to do a ppc campaign. Seriously, do you think that Stephen King needs a ppc campaign for the release of his next book?

        al
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        • Profile picture of the author 1Bryan
          Originally Posted by agmccall View Post

          Why would a Rich Author pay you, or anyone else for that matter, to do a ppc campaign. Seriously, do you think that Stephen King needs a ppc campaign for the release of his next book?

          al
          While I don't know about the OP specifically, there are plenty of authors in the non-fiction (self help's a big one) space that DO currently employ marketing experts with the "push" of their books, including PPC management. So it IS something that's being done right now as we speak. It is a real "thing."

          (Whether the OP can do it, that may be a different story.)

          *It also helps if they're booking speaking engagements, holding seminars, etc ... all the things where the "real" money is for non-fiction authors. And I don't mean just the self-published ones. Publishers only really help with the "push" for their best writers. (Best being the "known" entities that are proven to sell.) The "other" ones HAVE TO do the promotion and a lot of 'em outsource it when and where they can. PPC, SEO, Social Media, Ad buys, TV ads, Radio ads, etc do sell a ton of books. And someone's gotta be behind that.
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  • Profile picture of the author time4vps
    If you want to increase conversions, you have to figure out who exactly is your primary target audience, what they want, what matters to them and what are the sources of friction for them.

    If you say your target audience is “pretty much everybody” or “anyone interested in my services”, you don’t have much of a chance to boost conversions.

    Simply start with your targeted audience and then expand.
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