How to get traffic to an Amazon Eccommerce Site?

11 replies
I have a number of Amazon affiliate stores that are not getting much traffic, including an electric shaver site that has about 12 professionally written reviews and a high quality design.

I'm thinking I need to go with paid traffic, but I am concerned that I could end up in the red with FB ads or Adwords or Bing campaigns.

Anyone have any ideas?
#amazon #eccommerce #site #traffic
  • Profile picture of the author CaRTmAnBrAh
    A few years ago I had a totally sweet amazon product review site. Great niche keyword domain, nice site design, 10 real pro reviews. After a very short time, I hit page 1 of google for my most desired keyword. Not top spot but maybe 3-5. Happy days. I started getting sales, 2-3 a day, added more content and reviews. After a few weeks, no more sales. WTF, went to google, no more page 1, down to around page 10. Gutted. Decided on PPC. No matter how I tweaked the site, added interesting content, they wouldn't list my site for adwords as it was an affiliate site. So annoying.

    My point being, I would have spent a lot of money on adwords if they would have allowed my perfectly awesome site. He who dares brah. You get me. Nice.
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  • Profile picture of the author Action Man
    been there done that, my friend if you depend on google's moods for your living, not a good idea. Why not build a product you can sell off line in your own city or town..
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  • Profile picture of the author Tomas Lodén
    I would kill the amazon store and move everything to a niche blog and take it from there.. Maybe even skip the amazon products all together and go with other marketplace products.. Good Luck
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    • Profile picture of the author TrafficFlow
      The reason I don't want to give up is that I occasionally do get sales (usually from my lower quality sites) and I know there are people out there making a killing with these type of sites that are probably using some form of targeted paid traffic or maybe Pinterest?

      Or perhaps the succeessful site owners are doing better quality keyword research than I am doing.
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      • Profile picture of the author SiteNameSales
        It's one thing to have an Amazon affiliate site using a Wordpress plugin and quite another to have listed products that link to Amazon.

        If you have an Amazon store plugin (WPZonbuilder, Prosociate, Fresh Store Builder, etc.) then you should take pains to change the descriptions. Each of thes plugins provide ways to do that.

        In either case, your problem is the shared problem of anyone else trying to rank on in the search engines. You need to put the time and effort into posting on a regular basis, create back links where possible, create an ancillary fanpage on Facebook, tweet your products out daily, build brand awareness on Instragram or Stumbleupon, post your graphics on Pinterest, use a plugin like Yoast to help you with your SEO, etc.

        My personal experience is posting regular content is the most helpful way of building up trust and awareness and getting found more often in the search engines and I seem to do better on Bing and Yahoo than Google.

        Just my experience. Your mileage may vary.
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  • Profile picture of the author kilgore
    The problem with paid traffic and affiliate sites is that your margins are thin when compared with the original seller. If an electric shaver costs $100, you might make $8.50 on it as an Amazon Affiliate, but I'm guessing Amazon is gonna make $20 or $30 on it. So who's going to be able to outbid whom when it comes to CPC ads? Amazon. Unless... Unless you're able to try to drive more from that ad buy than just that one sale. Which is why so many of the successful entrepreneurs around here are so into their email lists.

    Here's an example:

    Let's say you spend $1 per click on an ad for a product that costs $100. That add converts 10% of the time. (Yes, I'm completely making this up!) With Amazon you're making 8.5% per sale, so that means that for every 100 clicks you're paying $100, but getting only $85 in return. Sounds like a loser, right? But what if you also get the email addresses of these 10% so that not only do you make the $85 from them, but you also have a (nearly) free way to market to them again and again? Now the calculations start to change...

    But the problem is that the site you describe don't give any reason for people to sign up for your email lists. If I buy an electric razor from you today, how likely is it that I'll need one from you tomorrow? And even if I do need one, how likely am I to return to your site, read all your "professionally written reviews" and click on your affiliate link rather than just going to Amazon directly to make the purchase? Not very, I'd guess. So why sign up for your email lists? Why return to your site at all once I've made my purchase?

    Which to me is your biggest problem: you don't offer any reason to drive repeat sales. Satisfied customers will just buy direct from Amazon. People who aren't satisfied won't trust you anyway. And I'm a firm believer that repeat sales are the key to a successful business -- and really a key to the traffic problems that you're asking about.
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    • Profile picture of the author Tomas Lodén
      Originally Posted by kilgore View Post


      Let's say you spend $1 per click on an ad for a product that costs $100. That add converts 10% of the time. (Yes, I'm completely making this up!) With Amazon you're making 8.5% per sale, so that means that for every 100 clicks you're paying $100, but getting only $85 in return. Sounds like a loser, right? But what if you also get the email addresses of these 10% so that not only do you make the $85 from them, but you also have a (nearly) free way to market to them again and again? Now the calculations start to change...
      This is IM 101.. Usually, back end sales are where you can earn a lot of money. That's because you offer products to people who have already bought from you.
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  • Profile picture of the author writeaway
    Write a series of consumer guidebooks

    Upload them to the tons of free doc sites out there

    Use rotating keywords to maximize search engine traffic to these doc sites

    Link to your site from inside your docs

    Mention your free doc links on social media posts and forum posts
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  • Profile picture of the author RJKushner
    I'm not sure how much of a help it would be, but you might want to try getting traffic from youtube over to your site. You can make a 1-2 minute simple screen capture review video and then lead them to your affiliate site. From there if they decide to click on your affiliate link on your site you can make some commissions.
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  • Profile picture of the author socialzaz
    I think you can try social medias to getting traffic.
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  • Profile picture of the author agmccall
    You might want to take a look at this

    http://www.warriorforum.com/warrior-...nt-2015-a.html (not affiliate link)

    al
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