How does sh*t like this convert?

30 replies
(2) Mom Diminishes 38 lbs Of Fat By Avoiding 2 Vegetables She Thought Was Healthy.

Can someone please explain why a page like that converts? To me it seems spammy as hell, the same video explainer used by a ton of gurus, and it just doesn't seem like something that would convert.

Yet its one of the highest converting clickbank products.

Now I assume it has to do with A LOT of people promoting it, but what I don't understand is why not create a better looking landing page, or give some kind of free lead magnet up front, etc vs having someone listen to a LONG ass sales pitch.
#convert #sht
  • Profile picture of the author Jessicaonline
    I thought the same thing,


    might be the m16.
    {{ DiscussionBoard.errors[10439577].message }}
  • Profile picture of the author yukon
    Banned
    Originally Posted by kevinkt View Post

    (2) Mom Diminishes 38 lbs Of Fat By Avoiding 2 Vegetables She Thought Was Healthy.

    Can someone please explain why a page like that converts? To me it seems spammy as hell, the same video explainer used by a ton of gurus, and it just doesn't seem like something that would convert.

    Yet its one of the highest converting clickbank products.

    Now I assume it has to do with A LOT of people promoting it, but what I don't understand is why not create a better looking landing page, or give some kind of free lead magnet up front, etc vs having someone listen to a LONG ass sales pitch.


    Unless you own that domain you have no idea If that page converts. For all you know the gravity on Clickbank for that product is one other seller making 99% of the sales.
    Signature
    Hi
    {{ DiscussionBoard.errors[10439587].message }}
    • Profile picture of the author vicg100
      There are people who will swallow up anything regardless of how it looks, it's all a numbers game.
      Why this one is doing especially well? That's a great question, maybe because it makes such a big promise.
      Signature
      Learn How To Explode Your Instagram!
      LEARN MORE
      {{ DiscussionBoard.errors[10439632].message }}
    • Profile picture of the author writeaway
      Originally Posted by yukon View Post

      For all you know the gravity on Clickbank for that product is one other seller making 99% of the sales.
      How exactly is gravity calculated?
      Signature

      Want To Make More Money Online? Invest in BETTER CONTENT!
      Articles - Blogs - Authority sites - Ecommerce descriptions - Emails - Youtube video scripts - AFFORDABLE RATES!
      {{ DiscussionBoard.errors[10445315].message }}
  • Profile picture of the author Randall Magwood
    Honestly just worry about you. Browsing different sites everyday will only distract and deflect you from your daily marketing duties. Market your own site, and do the kind of effective marketing that YOU want to do.
    Signature

    {{ DiscussionBoard.errors[10440624].message }}
  • Profile picture of the author 1Bryan
    Originally Posted by kevinkt View Post

    (2) Mom Diminishes 38 lbs Of Fat By Avoiding 2 Vegetables She Thought Was Healthy.

    Can someone please explain why a page like that converts? To me it seems spammy as hell, the same video explainer used by a ton of gurus, and it just doesn't seem like something that would convert.

    Yet its one of the highest converting clickbank products.

    Now I assume it has to do with A LOT of people promoting it, but what I don't understand is why not create a better looking landing page, or give some kind of free lead magnet up front, etc vs having someone listen to a LONG ass sales pitch.
    Like Yukon said, we can't know conversion. We can try to assume and most do and we all know what happens when we do that.

    But if it does convert well?

    Never underestimate how much people want magic. Even when the logical part of their brain says, "Nah." There's still that emotional part that craves magic. And weight loss is one arena where that's played well for a long time.

    Go find some of the earlier ads for cold cereals.

    Like 1800's.

    They were sold as pure snake oil. Cured everything from consumption to whatever else and also was sold as a "weight loss" thing.

    Like it or not, humans want magic. A lot. Even those of us who say, "That's not me." We still kinda sorta want it.

    And when weight is the beast of burden?

    We really want it.

    Ask yourself, how in the world do magic weight loss pills still sell?

    But they do.

    Wanna see it in action? Go watch Dr. Oz. Dude sells pure snake oil most of the time. And most of it is related to either cancer or weight loss.

    Watch the audience gobble it up.
    {{ DiscussionBoard.errors[10440635].message }}
    • Profile picture of the author Pnigro
      LOL @ the first minute of the video
      {{ DiscussionBoard.errors[10440646].message }}
    • Profile picture of the author kevinkt
      Do you think that marketers should then over-promise in order to convert customers?

      Originally Posted by 1Bryan View Post

      Like Yukon said, we can't know conversion. We can try to assume and most do and we all know what happens when we do that.

      But if it does convert well?

      Never underestimate how much people want magic. Even when the logical part of their brain says, "Nah." There's still that emotional part that craves magic. And weight loss is one arena where that's played well for a long time.

      Go find some of the earlier ads for cold cereals.

      Like 1800's.

      They were sold as pure snake oil. Cured everything from consumption to whatever else and also was sold as a "weight loss" thing.

      Like it or not, humans want magic. A lot. Even those of us who say, "That's not me." We still kinda sorta want it.

      And when weight is the beast of burden?

      We really want it.

      Ask yourself, how in the world do magic weight loss pills still sell?

      But they do.

      Wanna see it in action? Go watch Dr. Oz. Dude sells pure snake oil most of the time. And most of it is related to either cancer or weight loss.

      Watch the audience gobble it up.
      Signature

      Learn the exact tactics that got me 200k followers & 6-figures a year on Instagram (with proof): The FREE Instagram Growth Hack Course

      {{ DiscussionBoard.errors[10440675].message }}
      • Profile picture of the author 1Bryan
        Originally Posted by kevinkt View Post

        Do you think that marketers should then over-promise in order to convert customers?
        No.

        I think I should under-promise and over-deliver. What other marketers do is not within my control. So it's pointless for me to care about what they do. Still, I can look at what actually sells and take notes. Not to do it the same way. But to better understand human behavior.

        The cool thing is, when you under-promise and over-deliver, you can still SELL but you also have happy customers. Who buy from you again and again. Making the lifetime value much more lucrative. So you can make more money on less volume.
        {{ DiscussionBoard.errors[10440721].message }}
        • Profile picture of the author James McAllister
          Originally Posted by 1Bryan View Post

          No.

          I think I should under-promise and over-deliver. What other marketers do is not within my control. So it's pointless for me to care about what they do. Still, I can look at what actually sells and take notes. Not to do it the same way. But to better understand human behavior.

          The cool thing is, when you under-promise and over-deliver, you can still SELL but you also have happy customers. Who buy from you again and again. Making the lifetime value much more lucrative. So you can make more money on less volume.
          Agree with this almost completely. The oinly difference is I still continue to deliver big promises, but still deliver on them.

          You can overhype all you want but all it does is make me look better when I finally make the sale. I swear in the dieting and MMO markets your product can be considered 'good' just by not being scammy or full of fluff.

          Yes what other marketers are doing hurts my own conversions from cold traffic but all that means is that I have to spend more time warming people up and building credibility. Then when they do finally buy, they're far more likely to buy again because my products deliver far more value than what I ask for them.
          {{ DiscussionBoard.errors[10494065].message }}
  • Profile picture of the author onSubie
    The sales copy has lots of fear/relief/benefits there are before/after photos and the anecdotes feature avatars that match the target market. Listen to the benefits listed: better sex, total transformation, no workouts, no supplements, no motivation rituals, works for any age, any body type, etc., etc.

    These kinds of pages convert because weight loss is a DESPERATE niche. These people hear what they want to hear and buy product after product looking for the quick, easy, no work secret to get the results they want.

    A lot of markets underestimate DESPERATION as a buying motivator.
    {{ DiscussionBoard.errors[10440681].message }}
    • Profile picture of the author Roenick
      Originally Posted by onSubie View Post

      The sales copy has lots of fear/relief/benefits there are before/after photos and the anecdotes feature avatars that match the target market. Listen to the benefits listed: better sex, total transformation, no workouts, no supplements, no motivation rituals, works for any age, any body type, etc., etc.

      These kinds of pages convert because weight loss is a DESPERATE niche. These people hear what they want to hear and buy product after product looking for the quick, easy, no work secret to get the results they want.

      A lot of markets underestimate DESPERATION as a buying motivator.
      This.

      Plus, think of the audience it's marketing to. All of us here are marketing and internet savvy, and sales pages send up alarms in our brains. But, say this ad is targeting aged 45+ women on Facebook with a high annual income interested in weight loss. It might convert really well there. This ad presents problems common to that group, agitates the problem, and then provides instant relief.

      I think the presentation is a bit ugly, but ugly can still sell.

      Without knowing their conversion numbers it's really impossible to tell. But I can definitely see both sides of the argument.
      {{ DiscussionBoard.errors[10441052].message }}
  • Profile picture of the author munir ahmed
    HI,
    The reason for the conversion is straight
    forward and always proven to work,

    Its simplicity, no distraction,
    and the video is straight forward
    and many relate to it.

    Its a big market and if someone
    can relate to the story then see
    someone lose weight,
    every one wants to know,

    I've realized in marketing
    my landing pages convert
    better when its plain and
    straight to the point,

    Also giving them a call to action

    Its just works and you can use
    it for your strategy,

    I've landed on many landing
    pages where there is too
    much junk and writing
    and just too many thing
    to look at before optin in.

    Hope that makes sense
    and always best to learn copy
    and tweak the style and see
    which one works best for
    your business...

    Good Luck...
    {{ DiscussionBoard.errors[10440822].message }}
  • Profile picture of the author nichekick
    Not everybody is as switched on. Being marketers we spot it instantly. The average internet user is just wowed by something they are desperate to resolve/learn more about.
    {{ DiscussionBoard.errors[10441063].message }}
  • Profile picture of the author Augustinus
    as people above me mentioned you do not know how well it convert if you do not own it ! and yes site maybe isnt the best but thats not my problem
    {{ DiscussionBoard.errors[10445076].message }}
    • Profile picture of the author Tony Marriott
      Originally Posted by kevinkt View Post

      Do you think that marketers should then over-promise in order to convert customers?
      Only if you want to sell just the one product to that customer!

      Originally Posted by 1Bryan View Post

      No.

      I think I should under-promise and over-deliver. What other marketers do is not within my control. So it's pointless for me to care about what they do. Still, I can look at what actually sells and take notes. Not to do it the same way. But to better understand human behavior.

      The cool thing is, when you under-promise and over-deliver, you can still SELL but you also have happy customers. Who buy from you again and again. Making the lifetime value much more lucrative. So you can make more money on less volume.
      Under promise and over deliver is a way to make customers happy.

      BUT it is a very bad way to get customers in the first place..

      If your product is good then you need to tell people how good. A good sales letter should make a big promise and then deliver that promise in the product.

      Why does that sales page work? It is a classic sales letter style that has been used for many years, It simply follows a template of emotional triggers to get the sale.

      Grab Attention
      Highlight The Problem
      Empathize
      Agitate etc


      Google "perry belcher sales letter"
      {{ DiscussionBoard.errors[10445221].message }}
  • Profile picture of the author kursat
    If the traffic that the site gets is from "buying" keywords, i.e someone desperate looking for a quick problem solved, the page will convert. It really has little impact when a person is desperate whether the page is over promising.

    The trick what I find with affiliate marketing is really finding those buying keywords. In this example, someone typing the keyword on Google - "I must lose weight right now" is desperate and in a more buying mode than someone typing " what are the lose weight products out there".

    Sometimes these buying keywords are even easier to rank. So it all comes down to research and action.
    {{ DiscussionBoard.errors[10445231].message }}
  • Profile picture of the author E. Brian Rose
    Sometimes the ugliest and most basic sites perform ten times better than a site that looks like a million bucks (and maybe even cost that much). The key is to split test everything you do.
    Signature

    Founder of JVZoo. All around good guy :)

    {{ DiscussionBoard.errors[10445419].message }}
    • Profile picture of the author Tony Marriott
      Originally Posted by yukon View Post

      Unless you own that domain you have no idea If that page converts. For all you know the gravity on Clickbank for that product is one other seller making 99% of the sales.
      Originally Posted by writeaway View Post

      How exactly is gravity calculated?

      from CB

      Gravity: Number of distinct affiliates who earned a commission by promoting the vendor's products during the past 12 weeks. This is not an actual number of affiliates. For each affiliate an amount between 0.1 and 1.0 is added to the result, depending on when his/her last transaction occurred. More recent transactions are given a higher value.

      So (assuming the above is accurate) one affiliate making 99% of the sales will not create a high gravity
      {{ DiscussionBoard.errors[10445640].message }}
      • Profile picture of the author ElGuapo
        Something to take into consideration is the potential network of affiliates the vendor has, and their relationship with them.

        If you have super affiliates working for you, then they'll send super-hot traffic to your offer. They might have been exposed to outstanding freebies and a magnetic autoresponder sequence talking up that specific product.

        In other words: the selling would have been done way before they ever reached the page.

        It might very well be an outstanding conversion page in its own right, but I think you need to consider the impact of top affiliates when looking at such a popular CB product.
        {{ DiscussionBoard.errors[10445655].message }}
        • Profile picture of the author Egyfitness
          The copy is well written. But the problem here I can't find any call to action or even know what the hell he is talking about or what he wants me to do !? I got bored and closed the window.
          {{ DiscussionBoard.errors[10445674].message }}
  • Profile picture of the author mario23
    It does look spammy, but people will buy from curiosity. People will try 3 or 5 products for the results they want to get.
    Signature
    Format All Your Ebooks and Reports In Minutes…Make Them Super Sexy...CLICK HERE
    Create Amazing Digital Products In Minutes That Makes Up to $300 to $1000 a week…CLICK HERE
    Create Killer Sales letters in 25 Minutes That Sell Any Product Fast...CLICK HERE
    Find Super Money Niches In Minutes and Start Making Money Today…CLICK HERE
    {{ DiscussionBoard.errors[10445675].message }}
  • Profile picture of the author CB Elite
    Its the hook. The video sales letter has a storyline that hooks the viewer and takes them through the sales message. That's why it converts.
    {{ DiscussionBoard.errors[10493058].message }}
  • Profile picture of the author JohnMcCabe
    How does this stuff convert?

    It doesn't. Unless you happen to be a woman who wants to drop 38+ pounds by simply omitting two vegetables from your diet. If that's you, it probably converts pretty well.
    {{ DiscussionBoard.errors[10493779].message }}
  • You live in a world of bread and games a stupid person who makes nothing invests in nothing and is drunk all day is a millionaire and is worshiped by millions. So yes anything can convert if you get exposure to your audience.
    Signature
    soon people... Relax...
    {{ DiscussionBoard.errors[10494207].message }}
  • IF it converts, I'd say it's because of the following things in the following order:

    1) It starts with a compelling cliffhanger story - no matter how cliche the visual delivery is.
    2) It deals with an evergreen topic that millions of people are concerned about.
    3) It has just enough sex-appeal in the images of the man and woman to keep some people on the page for the 4 or 5 seconds it takes for them to hear that cliffhanger, see the service member with the M16, and say, what the hey, I'll see where this is going.
    {{ DiscussionBoard.errors[10494209].message }}
  • Profile picture of the author DustinInTheWind
    Banned
    I just LOLd on the M16 part.
    {{ DiscussionBoard.errors[10494424].message }}
  • {{ DiscussionBoard.errors[10494568].message }}
  • Profile picture of the author Joan Altz
    Most people outside of IM don't think things like "this site looks spammy" (the type of women targeted here, for example, eat up as many tabloid magazines as they do cookies).

    And when they are pre-sold by affiliates they trust, it doesn't really matter what the sales page looks like, because they are visiting based on an endorsement, which is very powerful.
    {{ DiscussionBoard.errors[10494593].message }}
  • Profile picture of the author reachintan
    Affiliate marketing is full of surprises...you never know what will convert and what will not...sometimes good landing pages don't do well and worst looking ones like this do exceptionally well...probably it is all about how well visitors receive information on a landing page...this article proves to be helpful in understanding what this is all about...Detailed Guide: 8 Must-Have Elements of an Effective Landing Page - Scale My Business
    Signature

    Chintan Mehta

    {{ DiscussionBoard.errors[10494654].message }}

Trending Topics