What do you see as the aim of the particular marketing example?
Why did it appeal to you?
Dove (skincare products manufacturer) had a great video that appealed to women of all ages and it used women that their target market can identify with and they share the views of the women in the video. It was humourous and truthful at the same time and I'm sure this was a very successful campaign for them.
Watch the YouTube video here - http://bit.ly/1Qt84p1
As far as internet marketing goes which is aimed at people who want to engage in internet marketing Moz is fantastic and its owner Rand Fishkin is very open to engage with people. They keep feeding you great information on a regular basis and will keep you engaged and in the sales funnel for as long as necessary until you decide to purchase their products and services. I have learned a lot from watching their videos, especially their Whiteboard Friday videos but I have not purchased any of their services yet.
Watch their YouTube videos here: http://bit.ly/1OwNwGd
Paddy Power (Irish Bookmaker) has cultivated a mischievous persona and their marketing department is exceptionally good at coming up with one marketing campaign after another which entices news outlets in all their target companies to provide them with free advertising. Their biggest stunt was to fake a picture which led people to believe that they cut down thousands of trees in the Brazilian rainforest to send a message to the English team during the 2014 World Cup. Obviously this outraged a huge number of people who believed they had actually cut down the trees and they made their feelings clear on social media which was picked up by news outlets all over the world - end result - they were the 7th most talked about brand worldwide on social media during the world cup and gained 150,000 new customers!
They described their 'stunt' in detail here: The truth about Paddy Power’s stunt in the Amazon rainforest : Paddy Power Blog
Share what got your attention.