Best Examples of Marketing You Have Seen

18 replies
It would be good to share good examples of effective marketing.
What do you see as the aim of the particular marketing example?
Why did it appeal to you?

Dove (skincare products manufacturer) had a great video that appealed to women of all ages and it used women that their target market can identify with and they share the views of the women in the video. It was humourous and truthful at the same time and I'm sure this was a very successful campaign for them.

Watch the YouTube video here - http://bit.ly/1Qt84p1

As far as internet marketing goes which is aimed at people who want to engage in internet marketing Moz is fantastic and its owner Rand Fishkin is very open to engage with people. They keep feeding you great information on a regular basis and will keep you engaged and in the sales funnel for as long as necessary until you decide to purchase their products and services. I have learned a lot from watching their videos, especially their Whiteboard Friday videos but I have not purchased any of their services yet.

Watch their YouTube videos here: http://bit.ly/1OwNwGd

Paddy Power (Irish Bookmaker) has cultivated a mischievous persona and their marketing department is exceptionally good at coming up with one marketing campaign after another which entices news outlets in all their target companies to provide them with free advertising. Their biggest stunt was to fake a picture which led people to believe that they cut down thousands of trees in the Brazilian rainforest to send a message to the English team during the 2014 World Cup. Obviously this outraged a huge number of people who believed they had actually cut down the trees and they made their feelings clear on social media which was picked up by news outlets all over the world - end result - they were the 7th most talked about brand worldwide on social media during the world cup and gained 150,000 new customers!

They described their 'stunt' in detail here: The truth about Paddy Power’s stunt in the Amazon rainforest : Paddy Power Blog



Share what got your attention.
#examples #marketing
  • Profile picture of the author tomholen
    Well, I don't know....but the concept that got my attention a few years back was Vick Strizheus building Big Idea Mastermind. His way of building that from zero to the most talked about team build ever was pretty amazing, even though it kinda fell apart after some time.....he walked out of it a rich man, and built a name in the industry.
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  • Profile picture of the author kdtheaffiliate
    This is something that I ran across on Twitter a few weeks ago. It isn't as big as those companies but it may even be someone inside of the Warrior Forum. It's called "The Snap Hack" this is more of a genius idea in general but the way they chose viral marketing via twitter to get it out was also very smart. They had big pages repost the link and people were favoriting and retweeting it like crazy.

    It's this app that let's you "hack" into people's snapchat. What you do is put someone's snapchat name into the site and it pulls up what they get you to believe is their recent messages. Then when you click on one to see what it is it pulls up a link locker that reads "Snapcat Hack: Human Verification" and I must say that whoever made this is pretty dang smart and I bet they're having some nice success with it.
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  • Profile picture of the author tomhunt88
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    • Profile picture of the author shaunybb
      the best marketing I have ever seen is when someone PROVIDES ACTUAL VALUE!
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      You FAIL online because you have the WRONG information.....
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      • Profile picture of the author chyan007
        Banned
        Originally Posted by shaunybb View Post

        the best marketing I have ever seen is when someone PROVIDES ACTUAL VALUE!
        Completely agree with shaunbb ,best form of marketing is when people come and ask about your offer ,rather than you actually selling them ,It is ncalled selling without selling ,

        And it only happens when you provide massive value

        Chyanit
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        • Profile picture of the author agmccall
          Originally Posted by chyan007 View Post

          Completely agree with shaunbb ,best form of marketing is when people come and ask about your offer ,rather than you actually selling them ,It is ncalled selling without selling ,

          And it only happens when you provide massive value

          Chyanit
          Actually, that is not marketing what you are talking about is the result of marketing

          al
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          "Theater, sports, movies, and church are all driven primarily by an ancient desire to be in each other’s proximity." ~David Marcus~
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          • Profile picture of the author chyan007
            Banned
            Originally Posted by agmccall View Post

            Actually, that is not marketing what you are talking about is the result of marketing

            al
            Hi agmccall,

            Hope you are fine brother .....What i wanted to say was for example like for our product we never send the visitor to the offer straight we build a presell page which provides massive value to the user ...Like a great free training video series ....and we far exceeds their expectations ......and they come back again to learn more and ask about our paid offers ,instead of we selling it to them

            Chyanit
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            • Profile picture of the author Iteration
              Originally Posted by chyan007 View Post

              Hi agmccall,

              Hope you are fine brother .....What i wanted to say was for example like for our product we never send the visitor to the offer straight we build a presell page which provides massive value to the user ...Like a great free training video series ....and we far exceeds their expectations ......and they come back again to learn more and ask about our paid offers ,instead of we selling it to them

              Chyanit
              Now you are talking about marketing

              It is still not a specific example, just saying a different way that 'content is king'.

              Case studies are the best way to see how other marketers have tackled a niche.
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              • Profile picture of the author chyan007
                Banned
                Originally Posted by Iteration View Post

                Now you are talking about marketing

                It is still not a specific example, just saying a different way that 'content is king'.

                Case studies are the best way to see how other marketers have tackled a niche.
                First of all, I would like to say sorry, if I was not clear what I wanted to convey, yes case studies are the best example of it, there is no doubt about it, and also i would like to wish you best of luck in your career, if you ever need any help, let me know
                Chyanit
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  • Profile picture of the author yukon
    Banned
    I'm not going to say the exact TV show but there's a show on PBS (US) that has the best content locker I've ever seen. They've been running the same setup for a few years & it's brilliant.
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  • Profile picture of the author GibzonFive
    Well, Apple
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    • Profile picture of the author discrat
      A far as building a following and a "tribe" ...Pat Flynn is a great example . He has done it extremely effectively and just keeps building year after year. He is over $1 million a year with his blog at www.Smartpassiveincome.com


      - Robert Andrew
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  • Profile picture of the author 1Bryan
    The Kardashians.

    The NBA.

    The NFL.

    MLB.

    WWE.

    Star Wars. Hunger Games. Harry Potter. Twilight. Transformers.

    Howard Stern. Rush Limbaugh. Glenn Beck.

    The Rolling Stones. The Grateful Dead (when they non-stop toured).

    Coca Cola. McDonald's. Apple. Google.

    Honda. Toyota. Nissan. Ford. Chevrolet. Chrysler.

    Apple pie. Country music. Levi's jeans.

    The list could go on and on.

    What I find kinda funny is how most ebook sellers don't "categorize" anything but IMers selling ebooks as marketing. Yet most of the marketing they see and what actually influences them has nothing to do with ebooks.

    They wanna sell a million dollars worth of ebooks to buy all the things being marketed to them. The marketing's been so good, they just think these are all things that they "have to have." Or else life sucks.

    That's marketing.

    And they still don't see that.

    (Most of 'em, at least)

    But right now (and it's been the way for years now which is impressive), there ain't a single Entertainment show or website that isn't talking about at least one of the Kardashians daily.

    And they've all parlayed that into a ton of dough.

    That's impressive.
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    • Profile picture of the author chyan007
      Banned
      j
      Originally Posted by 1Bryan View Post

      The Kardashians.

      The NBA.

      The NFL.

      MLB.

      WWE.

      Star Wars. Hunger Games. Harry Potter. Twilight. Transformers.

      Howard Stern. Rush Limbaugh. Glenn Beck.

      The Rolling Stones. The Grateful Dead (when they non-stop toured).

      Coca Cola. McDonald's. Apple. Google.

      Honda. Toyota. Nissan. Ford. Chevrolet. Chrysler.

      Apple pie. Country music. Levi's jeans.

      The list could go on and on.

      What I find kinda funny is how most ebook sellers don't "categorize" anything but IMers selling ebooks as marketing. Yet most of the marketing they see and what actually influences them has nothing to do with ebooks.

      They wanna sell a million dollars worth of ebooks to buy all the things being marketed to them. The marketing's been so good, they just think these are all things that they "have to have." Or else life sucks.

      That's marketing.

      And they still don't see that.

      (Most of 'em, at least)

      But right now (and it's been the way for years now which is impressive), there ain't a single Entertainment show or website that isn't talking about at least one of the Kardashians daily.

      And they've all parlayed that into a ton of dough.

      That's impressive.
      BTW WWE was a great example mate and I love watching Brock lesnar in action to be honest
      .chyanit
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  • Profile picture of the author Randall Magwood
    There's an Australian guy named "Peter Sun", and he has a course called "17 Easy Ways To Generate Leads And Get More Customers".

    In it he should how he was able to land a big marketing partnership with the CEO of the company.... all with cold direct mail. If you get the course, you will see how he did it, the actual letter and accessories he used, and why it worked.
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  • Profile picture of the author Augustinus
    Not too much marketing but think about Siracha sauce I do not saw ad on it in my life and anyway you can find it all around the world.
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  • Profile picture of the author Rory Singh
    Best examples of Marketing?

    Why Mainstream Media of course.


    They are the best in convincing people (great majority of people on this planet) in what to eat, where to live, how to dress, who to hate, who to fear and so on.

    They have some of the absolute best marketers working for them.

    Famous talk show host Conan O'Brien found some really 'repetitive' behavior being displayed by many Big News Stations.

    This is funny to watch (but kind of tragic):

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  • Profile picture of the author Iteration
    As most of us are small business people with limited marketing budgets we have to be quite clever about our marketing activities.

    Instead of focusing on companies with multi million dollar advertising budgets does anyone have examples of small budget marketing activities that you believe achieved great results?
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