Opt in gifts - how much does the content matter for the conversion later?

My niche in IM is that I teach marketers and businesses (online and offline) how to market with email.

With the very high paying clients I also consult them. I teach the same thing to everyone. Always over deliver!!!

As an example: If you were to opt into my email marketing mailing list (you can't at the moment as I'm revamping the lead capture page after additional testing), you'd get a great PDF in which I really do share the "secrets" of how to make as much money as you desire.

In this PDF I tell them the real deal and I way over deliver. I then give them a 12 week IM course for free. One section per week with the least being 19 pages for a week and the most 63 pages for a week.

I don't even attempt to sell them anything for the first 10 days. Instead I build the relationship with them. I send them daily blog posts where I share real information each day for free.

Now, let me tell you. When I do offer them a product that they need, they buy it like crazy.

I have very few unsubscribes, I have people emailing their friends telling them to join my list.

So, don't be afraid to over deliver.

Frank Kern did it with Mass Control and made millions.

Patrick

When I was promoting CB products I told all my customers about the 60 day guarantee and if for any reason they couldn't get one, I'd refund them out of my own pocket.

I also never had one request.

Your subscribers are actual people, not nameless, faceless ATMs!

The content for the freebie opt-in gift is very important. This is your chance to prove your worth. They don't have any other reason to believe in you, so give them something that will "WOW" them. And continue to offer free and good information in your email marketing messages to them. Always make the content great. This goes a long way when converting leads into customers.

You need to understand the final result that your customer wants and then take them the first step with your lead magnet.

If you can do that successfully they will be more likely to take the next step with you.

Some would say you want to demonstrate quality in your freebie that they will relate to your future sales pitch product. really though as long as you can use it to entice them into opting in you will be fine as you shouldn't be mailing your offer right back to back and they probably have opted into multiple things and don't associate the freebie with you plus they probably realize it was PLR from elsewhere.

The free offer matters greatly and should be planned out ahead of time. It should have value to it but then also warm them up for what you feel should be next they need to learn. The entire time your follow up emails should be increasing in value and cost.