20 replies
Hi guys, I'm pretty new to affiliate marketing, recently I've just first launched a campaign about weight loss, the campaign has only received 50+ clicks so far, and no sales is being converted yet, I am very interested in learning more about affiliate marketing and hope I can have more insights with experts here. (Clickbank Products)

1) How do I deem whether a campaign is successful or not? I've read articles telling an average of 100 clicks, you should be able to get 1 sales at least.. is that true for weight loss or all niches?

2) How crucial it is for me to have a squeeze page rather than direct linking them to the offer page?

3) I've heard a lot about article reviews, but currently I do not have a website of my own, does it mean I write articles on webs like hubpages to promote my product?

Thanks a lot guys..
  • Profile picture of the author harris96
    Originally Posted by rockstarhobbo View Post

    Hi guys, I'm pretty new to affiliate marketing, recently I've just first launched a campaign about weight loss, the campaign has only received 50+ clicks so far, and no sales is being converted yet, I am very interested in learning more about affiliate marketing and hope I can have more insights with experts here. (Clickbank Products)

    1) How do I deem whether a campaign is successful or not? I've read articles telling an average of 100 clicks, you should be able to get 1 sales at least.. is that true for weight loss or all niches?

    2) How crucial it is for me to have a squeeze page rather than direct linking them to the offer page?

    3) I've heard a lot about article reviews, but currently I do not have a website of my own, does it mean I write articles on webs like hubpages to promote my product?

    Thanks a lot guys..
    Yes write reviews articles on weight loss products is the best way to get conversions. For that purpose you have to require a domain, host and a good article writer who can write product reviews for you. And you can find many as on fiverr.
    {{ DiscussionBoard.errors[10447973].message }}
    • Profile picture of the author NetSensei
      How many clicks it takes to get a conversion is one main point of using paid traffic. You run a campaign, see what it takes to convert, then try to tweak and runt A/B testing when possible and keep tweaking until you no longer see improvements.

      That final answer will be your conversion rate. Some marketers may give 100 as a benchmark, but it is simply a generalization.

      I would strongly recommend setting up a Youtube channel and making videos that have links back to your site. The niche you are in can do well on Youtube, Facebook and Twitter. You should have accounts at all of those and post to them regularly.
      {{ DiscussionBoard.errors[10447979].message }}
  • Profile picture of the author Tom Addams
    I'll throw some answers your way.

    Originally Posted by rockstarhobbo View Post

    1) How do I deem whether a campaign is successful or not? I've read articles telling an average of 100 clicks, you should be able to get 1 sales at least.. is that true for weight loss or all niches?
    The answer depends on too many unknown variables to give you an accurate answer. And the variables differ between marketers; so an expected EPC for me will be different to the one you should expect. What I will say, however, is you need to throw significantly more hops before coming to a conclusion. If you operate in a new market, new niche, promoting a new offer, then it's all about conversion optimization; now matter how experienced or inexperienced you are. As a general rule, though, if you're buying traffic and a single sale (as yet unattained) would lead to a negative EPC, you know something needs adjusting pronto. But CO should be conducted right from the get-go, regardless.

    Originally Posted by rockstarhobbo View Post

    2) How crucial it is for me to have a squeeze page rather than direct linking them to the offer page?
    The wrong way to do Click Bank:

    Traffic > Offer Page

    The right way to do Click Bank:

    Traffic > Squeeze Page > Monetized Freebie > Follow-Up Email Series > Email Broadcasts

    The above is especially true when using paid traffic. With CB, you want to:

    1. Select a defined niche.
    2. Create an authority squeeze for that niche.
    3. Incentivize opt-ins with a highly-desirable freebie.
    4. Monetize freebie (soft sell).
    5. Grow your targeted list.
    6. Immediately begin to enhance list quality (follow-up series).
    7. Continue (always) to enhance list quality (email broadcasts).

    Your opt-ins are living and breathing people and if you want to know the real secret to success in email marketing, it's this: do whatever you can to look after your people. And one way to do so is to over-deliver. Give them what they need (not just want) AND give them more than they know they need.

    The right way to promote CB is about re-marketing.

    - Most people won't buy right away.
    - Most people will buy more than once.

    Think of your squeeze page a little like owning a shop in town. Do you want a person to wander through the door and only buy once, never to return? Or do you want them to return every other day, every week, or every month? Repeat business. And if you avoid the one-shot deals, and instead aim for repeat marketing by looking after your people, you'll be doing CB the right way.

    Originally Posted by rockstarhobbo View Post

    3) I've heard a lot about article reviews, but currently I do not have a website of my own, does it mean I write articles on webs like hubpages to promote my product?
    No. I mean, you can, but it's ill-advised. (You'd use those for SEO, but only if you're really keen, because it's not necessary.)

    1. Defined Niche.
    2. Relevant Domain.
    3. Decent Hosting.
    4. Wordpress.
    5. Professional Squeeze.
    6. A Monetized High-Demand Incentive Gift (to encourage opt-ins).
    7. Blog on the back-end (content syndication, content upgrades).
    8. Blammo - that's your setup.

    Few of the basics. Hope some of it helps!

    - Tom
    Signature

    I Coach: Learn More | My Latest WF Thread: Dead Domains/ Passive Traffic

    {{ DiscussionBoard.errors[10447978].message }}
    • Profile picture of the author biztike
      Tom is so right on this. Tho I stopped doing affiliate marketing since competition is way to big to succeed these days. But yes Tom, this is the way to go. And have a shitload of patience ofcourse.

      Originally Posted by Tom Addams View Post

      I'll throw some answers your way.



      The answer depends on too many unknown variables to give you an accurate answer. And the variables differ between marketers; so an expected EPC for me will be different to the one you should expect. What I will say, however, is you need to throw significantly more hops before coming to a conclusion. If you operate in a new market, new niche, promoting a new offer, then it's all about conversion optimization; now matter how experienced or inexperienced you are. As a general rule, though, if you're buying traffic and a single sale (as yet unattained) would lead to a negative EPC, you know something needs adjusting pronto. But CO should be conducted right from the get-go, regardless.



      The wrong way to do Click Bank:

      Traffic > Offer Page

      The right way to do Click Bank:

      Traffic > Squeeze Page > Monetized Freebie > Follow-Up Email Series > Email Broadcasts

      The above is especially true when using paid traffic. With CB, you want to:

      1. Select a defined niche.
      2. Create an authority squeeze for that niche.
      3. Incentivize opt-ins with a highly-desirable freebie.
      4. Monetize freebie (soft sell).
      5. Grow your targeted list.
      6. Immediately begin to enhance list quality (follow-up series).
      7. Continue (always) to enhance list quality (email broadcasts).

      Your opt-ins are living and breathing people and if you want to know the real secret to success in email marketing, it's this: do whatever you can to look after your people. And one way to do so is to over-deliver. Give them what they need (not just want) AND give them more than they know they need.

      The right way to promote CB is about re-marketing.

      - Most people won't buy right away.
      - Most people will buy more than once.

      Think of your squeeze page a little like owning a shop in town. Do you want a person to wander through the door and only buy once, never to return? Or do you want them to return every other day, every week, or every month? Repeat business. And if you avoid the one-shot deals, and instead aim for repeat marketing by looking after your people, you'll be doing CB the right way.



      No. I mean, you can, but it's ill-advised. (You'd use those for SEO, but only if you're really keen, because it's not necessary.)

      1. Defined Niche.
      2. Relevant Domain.
      3. Decent Hosting.
      4. Wordpress.
      5. Professional Squeeze.
      6. A Monetized High-Demand Incentive Gift (to encourage opt-ins).
      7. Blog on the back-end (content syndication, content upgrades).
      8. Blammo - that's your setup.

      Few of the basics. Hope some of it helps!

      - Tom
      Signature

      Join my FREE course to make $100 a day within the first month. PM me if you want to be in the group. Yes, 100% free.

      Get rich with no money

      {{ DiscussionBoard.errors[10447988].message }}
    • Profile picture of the author rockstarhobbo
      Thanks so much guys, Right now my only form of advertising is through PPC, does that mean that what I have to do is to create a squeeze page and divert all traffic towards the squeeze page? Do i still send traffic to the offer page still?
      Another question.. If my product offers a commission of $19 per sale, does that mean my bid should be around 0.19, thanks for any advises incoming..
      {{ DiscussionBoard.errors[10448041].message }}
      • Profile picture of the author NetSensei
        Originally Posted by rockstarhobbo View Post

        Thanks so much guys, Right now my only form of advertising is through PPC, does that mean that what I have to do is to create a squeeze page and divert all traffic towards the squeeze page? Do i still send traffic to the offer page still?
        Another question.. If my product offers a commission of $19 per sale, does that mean my bid should be around 0.19, thanks for any advises incoming..
        Yes, you should send all traffic first to an optin page. Depending on the source of paid traffic there may be some stipulations as to what you have on that page, so make sure you know the rules of the traffic source. For instance, Google requires there to be links and privacy policy among other things.

        It is unusual for paid traffic to be profitable using a single offer. In most cases profitability comes by have a funnel in place. The first sale will reduce the overall cost of the paid traffic, but will unlikely be profitable. But by have a second or third offer, you then make the paid traffic campaign profitable.

        By driving all traffic to an optin page first, you capture as many of the those clicks as possible which gives you ongoing opportunities to sell them. Some will buy immediately, but others will take several emails before they buy.

        Set up an optin, then have additional products or services to promote, and the buyers and optins that didn't buy will buy more, and that is how you make a paid campaign profitable.
        {{ DiscussionBoard.errors[10448058].message }}
      • Profile picture of the author Tom Addams
        Originally Posted by rockstarhobbo View Post

        Thanks so much guys, Right now my only form of advertising is through PPC, does that mean that what I have to do is to create a squeeze page and divert all traffic towards the squeeze page? Do i still send traffic to the offer page still?
        Yes. There are many ways to setup this system. One ideal way for CB:

        1. Traffic to Squeeze.
        2. Incentivize Opt-Ins with Free Gift (eBook, usually).
        3. Monetize eBook with CB offer(s), in the form of anchor links.

        To give you an example.

        Let's say this was a niche site about domain flipping, and let's say CB had some very useful software for domain flippers. The incentive gift would be a very high-end, very useful eBook, aimed at showing anyone (newbie to experienced) exactly how to make money from domain flipping. And, on top of the eBook, they also receive a 14 day free domain flipping course (those follow-up emails) with even more systems for domain flippers. What you do here is promote (soft sell) the CB product (that software for domain flippers) in your eBook and in your course, because it's a logical offer to promote. The opt-ins can still use all of your information effectively. The software simply gives them more of an edge. The objective here is not to throw your money away by promoting a one-shot deal. The idea is to capture your audience (subscribers) so that you have more than one chance to sell them on that software, and indeed anything else you deem worthy of their investment in the future.

        Originally Posted by rockstarhobbo View Post

        Another question.. If my product offers a commission of $19 per sale, does that mean my bid should be around 0.19, thanks for any advises incoming..
        I would avoid PPC for now. Reading between the lines, I'd say you lack the experience to avoid burning through your investment capital. Stick to the basics, the fundamentals. Learn how to structure your business, how to setup your business model, how to convert visitors to subscribers, how to convert subscribers to action-takers on those CB offers, how to manage a list, and how, in short, to accomplish the basic fundamentals. For the time being, concentrate instead on generating traffic from free sources (article syndication, for example). That way, you can educate yourself without throwing away your money. When you can grow and convert free traffic, then move on to paid.

        - Tom
        Signature

        I Coach: Learn More | My Latest WF Thread: Dead Domains/ Passive Traffic

        {{ DiscussionBoard.errors[10448068].message }}
    • Profile picture of the author rockstarhobbo
      Thanks A lot for the help guys!

      Originally Posted by Tom Addams View Post

      I'll throw some answers your way.



      The answer depends on too many unknown variables to give you an accurate answer. And the variables differ between marketers; so an expected EPC for me will be different to the one you should expect. What I will say, however, is you need to throw significantly more hops before coming to a conclusion. If you operate in a new market, new niche, promoting a new offer, then it's all about conversion optimization; now matter how experienced or inexperienced you are. As a general rule, though, if you're buying traffic and a single sale (as yet unattained) would lead to a negative EPC, you know something needs adjusting pronto. But CO should be conducted right from the get-go, regardless.



      The wrong way to do Click Bank:

      Traffic > Offer Page

      The right way to do Click Bank:

      Traffic > Squeeze Page > Monetized Freebie > Follow-Up Email Series > Email Broadcasts

      The above is especially true when using paid traffic. With CB, you want to:

      1. Select a defined niche.
      2. Create an authority squeeze for that niche.
      3. Incentivize opt-ins with a highly-desirable freebie.
      4. Monetize freebie (soft sell).
      5. Grow your targeted list.
      6. Immediately begin to enhance list quality (follow-up series).
      7. Continue (always) to enhance list quality (email broadcasts).

      Your opt-ins are living and breathing people and if you want to know the real secret to success in email marketing, it's this: do whatever you can to look after your people. And one way to do so is to over-deliver. Give them what they need (not just want) AND give them more than they know they need.

      The right way to promote CB is about re-marketing.

      - Most people won't buy right away.
      - Most people will buy more than once.

      Think of your squeeze page a little like owning a shop in town. Do you want a person to wander through the door and only buy once, never to return? Or do you want them to return every other day, every week, or every month? Repeat business. And if you avoid the one-shot deals, and instead aim for repeat marketing by looking after your people, you'll be doing CB the right way.



      No. I mean, you can, but it's ill-advised. (You'd use those for SEO, but only if you're really keen, because it's not necessary.)

      1. Defined Niche.
      2. Relevant Domain.
      3. Decent Hosting.
      4. Wordpress.
      5. Professional Squeeze.
      6. A Monetized High-Demand Incentive Gift (to encourage opt-ins).
      7. Blog on the back-end (content syndication, content upgrades).
      8. Blammo - that's your setup.

      Few of the basics. Hope some of it helps!

      - Tom
      So I have decided to give my PPC campaign some more tries before I finally stop doing it, now what I will be trying to focus on is generating free traffic to my product, one of the best ways to do so I realize is through guest blogging.

      Few questions,
      1) Do I pay people to write for these weight loss articles, or do I write it myself?

      2) If I am promoting this particular product, Do i submit the same article to all the different sites that I am guest posting on?( It takes a lot of times to write one article)

      3) How crucial it is for me now to own a website of my own? Do I focus on guest blogging now or both at the same time? Thanks in advance!
      {{ DiscussionBoard.errors[10450286].message }}
  • Profile picture of the author webbassets
    Banned
    You will find it useful to learn the monetization results of an article that i posted on my blog. It was a small article that i wrote. It had an image, two in-article paid placements and an option form. All that i had to do was to identify the hungry market for it, which was jobs in my case. I then advertised it in facebook and it brought me a conversion of 3%

    When you don't own a blog, a squeeze page or an optin page, hire an article which you believe can convert and test it. Otherwise, there are lot of deals out there that offer free ad credits in Google and Bing PPC just to buy a website, you can buy a website from such services and go the squeeze page way.
    {{ DiscussionBoard.errors[10449122].message }}
  • Profile picture of the author webbassets
    Banned
    You will find it useful to learn the monetization results of an article that i posted on my blog. It was a small article that i wrote. It had an image, two in-article paid placements and an option form. All that i had to do was to identify the hungry market for it, which was jobs in my case. I then advertised it in facebook and it brought me a conversion of 3%

    When you don't own a blog, a squeeze page or an optin page, hire an article which you believe can convert and test it. Otherwise, there are lot of deals out there that offer free ad credits in Google and Bing PPC just to buy a website, you can buy a website from such services and go the squeeze page way.

    To properly manage your money, use the free fund management template i've attached for you
    {{ DiscussionBoard.errors[10449126].message }}
  • Profile picture of the author webbassets
    Banned
    You will find it useful to learn the monetization results of an article that i posted on my blog. It was a small article that i wrote. It had an image, two in-article paid placements and an option form. All that i had to do was to identify the hungry market for it, which was jobs in my case. I then advertised it in facebook and it brought me a conversion of 3%

    When you don't own a blog, a squeeze page or an optin page, hire an article which you believe can convert and test it. Otherwise, there are lot of deals out there that offer free ad credits in Google and Bing PPC just to buy a website, you can buy a website from such services and go the squeeze page way.

    Use the free fund management template i've attached for you to properly manage your money.
    {{ DiscussionBoard.errors[10449131].message }}
  • Profile picture of the author Randall Magwood
    Originally Posted by rockstarhobbo View Post

    1) How do I deem whether a campaign is successful or not? I've read articles telling an average of 100 clicks, you should be able to get 1 sales at least.. is that true for weight loss or all niches?
    Figures don't mean crap. Find out what the conversion rate is for YOUR business. And an "average" of 100 clicks is deceiving.

    One day you could get 94 clicks to your affiliate link, and get no sales.

    The next day you could get 6 clicks to your affiliate link and get 3 sales.

    Like I said, find out what works for YOUR business, and don't panic at the first sign of trouble.
    {{ DiscussionBoard.errors[10450215].message }}
  • Profile picture of the author YourBizAid
    Banned
    If I were you I wouldn't think of buying ads to an offer prior to setting up a squeeze page.

    If you can capture their contact details today, you have a chance of asking them, "hey, it seems you forgot to buy this stuff... Did life get in the way? Okay here's the link again if you forgot to buy it the other day you saw my promo!"

    And BOOM! you got a sale you'd have lost otherwise.

    That's the advantage of a squeeze page over direct linking.

    To answer your second question, you may need upwards of 200 clicks before determining if your offer is a showdown.

    After doing over 30,000 split tests in our offers and our clients', we come to realize that sometimes it could take as much 500 clicks to determine a successful campaign.

    K
    {{ DiscussionBoard.errors[10450512].message }}
  • Profile picture of the author YourBizAid
    Banned
    If I were you I wouldn't think of buying ads to an offer prior to setting up a squeeze page.

    If you can capture their contact details today, you have a chance of asking them, "hey, it seems you forgot to buy this stuff... Did life get in the way? Okay here's the link again if you forgot to buy it the other day you saw my promo!"

    And BOOM! you got a sale you'd have lost otherwise.

    That's the advantage of a squeeze page over direct linking.

    To answer your second question, you may need upwards of 200 clicks before determining if your offer is a showdown.

    After doing over 30,000 split tests in our offers and our clients', we come to realize that sometimes it could take as much 500 clicks to determine a successful campaign.

    K
    {{ DiscussionBoard.errors[10450513].message }}
  • iwriter is a great service and affordable
    {{ DiscussionBoard.errors[10450692].message }}
  • Profile picture of the author dndoseller
    I think it is definitely crucial to have your own opt in landing page for your own list. Otherwise in my opinion you are just paying to build someone else's business, not your own.

    You should have your own site. At the very least start with a WordPress.com hosted free blog. Later on you can move that to your own site.
    Signature
    DanoSongs.com - Royalty Free Music for Marketing Videos

    No sign up required to try my music in your video.

    Just click to listen and download. No cost to try, only pay when you publish.
    {{ DiscussionBoard.errors[10450711].message }}
  • Profile picture of the author Brent Stangel
    How crucial it is for me now to own a website of my own?
    If you start setting up landing pages ( you should ) then you will need one. Don't screw around with "free" resources. Buy a domain and set up a "utility" site.
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
    {{ DiscussionBoard.errors[10450733].message }}
  • Profile picture of the author alvaro718
    NEVER Pay Traffic and send it directly to an offer ..,Use a Landing page and to build your List , also when you have your landing page .You can use the Retargeting Method .
    {{ DiscussionBoard.errors[10450735].message }}

Trending Topics