Help With Split Testing Bing Ads

Firstly, you need an outcome.

Are you looking to improve ROI, reduce CPC, reduce CPL or what?

Then, its best to test after about 30 - 50 clicks.

Timings is a different testing element altogether. Start by setting your ads to run the whole time.

I'm giving you a little from the compilation of lessons that i've learnt in the process of testing ads on the crowd. If you're a newbie,

1. Find a Mentor
2. Find a fellow newbies 4-5 and co-spend for ad testing and that you will only spend a fraction and learn more before you're comfortable balancing your spend and earn.


Sample

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Lessons Learnt

1) Every Product has a max product conversion rate that is specific to the traffic source even if placed on top.

2) That max product conversion rate is almost constant for the top 3 (or) 'x' rankings/listings specific to each traffic source, so increasing the CPC to win the first position, though shall increase the CTR will not impact the product conversion rate, rather it will only increase the adspend while also decreasing the clicks recieved which when falling below the max. product conversion rate will negatively impact/reduce sales.

3) Max CPC is the highest $ amount that brings in just enough clicks above the max product conversion rate which results in 1 sale.

3) Place any Traffic in a straight line whose one end is a negative, Non Buying Zone and other end is a Postitive Buying Zone. Every test performed esp. on keywords (or) 'x' will filter and those keywords along the line from the negative extreme to the postive exterme. The result of the tests will then give us gold nugget keywords on the postive end of the line that can be targeted anytime to bring in sales. The optimal CPC is the central optimal balance zone of this line.

As you move from the negative end to postive end, you will encounter the following zones

1) No Progress Zone: No CTR Zone (Set: $0.10 - $0.30 Achieved: $0.00)
2) Loss Zone: xCTR, Min Product Conversion, xAdSpend and No Sale Zone (Set: $0.40 Acheived: $0.26)
3) Sale Zone: yCTR, xMax Product Conversion, yAdspend and Sale Zone (Set: $0.60 Acheived: $0.40) [Optimal Balane Zone]
4) Wastage Zone: zCTR, xMax Product Conversion. zAdspend, Low Clicks and Reduced Sales Zone (Set:$0.61+)

where y= x++ and z = y++

4) Optimal Balance Range

Country: USA

Method: Direct Linking

AdCopy: Do Not Panic

Timing: Day: Time:

CPC
Min CPC (for this product): $0.XX
Max CPC (for this product): Set: $0.60 Achieved: $0.40

CTR
Converting CTR: 3%
Max. Product (60SecPanic Solution) Conversion Rate

Search Networks

BING
Bing - Search Network : 4% (25/100 Clicks on 'X' Mood-Niche Keywords)
Bing - Content Network : x% (Not Yet Tested)
Google

Social Networks

Facebook
Facebook Ads - x% (Not Yet Tested)


What's Next

1) Test by Filtering Keywords by Subject / Niche
2) Optimal CPC Range

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Use the fund management template to align your goals with money and better manage your money. The sample OBR will help you get an idea about how to proceed next

Well Bing works exotically like AdWords. they even have option to import your campaigns from AdWords. And well we all looking for ROI ASAP, but unfortunately u gotta spend few bugs unitll/if this happens.
If i understood your question correctly, once you create an ad/keyword it never goes down to 0 after pause it goes down if you deleted it and ad it again.

I am running campaign for a forex robot and I've paused my campaigns multiple times and they haven't restarted to 0. May be check out the date/period in your dashboard in the top right corner bing or google and choose the whole period form the beginning of your campaigns.
Hope this helps.

I would suggest you to complete a full online video course regarding Bing Ads. Bing Ads Essential Training with Joseph Kerschbaum at Lynda will give you a much in depth insight into a/b test.