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Review vs Story pre sell page

by Vanquish
10 replies
Which style of page do you find is better, gets better click through and converts to more sales, giving a review of a product or telling a story about your success with the product in the pre sell page?
#page #pre #review #sell #story
  • Profile picture of the author Talinn
    story does a good job at selling if you're OK with lying.
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    • Profile picture of the author George Wright
      Go for the story every time in my book. Without lying. :confused: Whats wrong with a TRUE story?

      George Wright

      Originally Posted by Talinn View Post

      story does a good job at selling if you're OK with lying.
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      "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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  • Profile picture of the author Talinn
    Well if you're an affiliate marketer trying to sell different products with true stories, stories would be something like "Hi, I saw this product and wanted to sell it to you for its commissions"
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  • Profile picture of the author Vanquish
    Approx how many words are your stories for pre sell pages?
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    Nothing to sell, only value to give and new knowledge to learn.
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  • Profile picture of the author Coleen.Young
    What kind of visitors are you trying to lead to the sales page?

    If you're targeting people who are already aware of the problem and are contemplating on choosing among many solutions, then a review-type approach will be perfect in intercepting their decision.

    If you're targeting people who don't even know that they need what you're offering, then telling a story will work wonders in winning - and keeping - their attention.
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    • Profile picture of the author JeffLam
      Originally Posted by Coleen.Young View Post

      What kind of visitors are you trying to lead to the sales page?

      If you're targeting people who are already aware of the problem and are contemplating on choosing among many solutions, then a review-type approach will be perfect in intercepting their decision.

      If you're targeting people who don't even know that they need what you're offering, then telling a story will work wonders in winning - and keeping - their attention.
      This is a very good point! I agree with Coleen wholeheartedly: It depends strongly on your market.

      If you are promoting something new: You have to use a story page.
      If you promoting several things, or a general niche with several products, review page would do better and serve you well.

      Jeff
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  • Profile picture of the author DavenEllis
    A story is a powerful tool that can build a relationship between the consumer and the product whereas a product review may only provide details of the product. Consumers are more likely to buy a product that they can relate to.
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  • Profile picture of the author Barry Unruh
    I'm having a real mental problem with your question.

    Isn't telling a story of how you had success with a product inherently a review?

    It may be a different format of reviewing the product, but you are still reviewing the product.
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