About this FUNNELING thing...

by cmarkc
8 replies
I'm starting to understand about the funneling concept of bringing traffic ad customers to the website; there are many excellent references on it.

What no one has explained (that i've seen) is if I'm selling a product, build a funnel/marketing plan to bring traffic to my website home page...

How do I keep my website from being a one-product site?


In other words, if my home page is the landing page for a product, it's hard to sell anything else.

Or do I just set up an interior landing page, one for each product?
(Or did i just answer my own question...)

How do you handle this for an affiliate website such as mine?

thanks, and Merry Christmas
Mark C
Phoenix
#funneling #thing
  • Profile picture of the author BGH
    Hello Mark,
    Without knowing the product it's hard to answer with a detailed response. But, I can tell it's very common to land traffic on a site/landing page to sell just one product with the idea of selling more later.

    The idea is to sell the first product for a very cheap price. This is often referred to as a trip wire. From there, you will email market the list and later sell more expensive products one you have earned their trust.

    You can find examples on ivnewsatch, clickbank or even on this site.

    Hope that helps!
    -Brian
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  • Profile picture of the author dndoseller
    Yes one landing page for each product and keep your campaigns separated.

    You need to be lazer focused and dont give the visitor any choices, just immediately solve their problem with one clear solution.

    Amazon may seem to sell everything but if you look at their search ads they drive you to individual product pages based on keywords.
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    • Profile picture of the author trecher
      Originally Posted by dndoseller View Post

      Yes one landing page for each product and keep your campaigns separated.

      You need to be lazer focused and dont give the visitor any choices, just immediately solve their problem with one clear solution.

      Amazon may seem to sell everything but if you look at their search ads they drive you to individual product pages based on keywords.

      Great point - the hyper focus is key
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  • Profile picture of the author EPoltrack77
    The whole idea behind the funnel is to help optimize for the front end sale but the big thing here that we are doing is gaining a source of prospects for our market. Building a list

    From your list you can work on building that trust factor and ultimatly increasing conversions.

    Its much easier to go out and gain a prospect interested in a certain area rather than trying to reach everyone.
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  • Profile picture of the author wfletch24
    Why not make your home page around a brand your trying to build? Then have interior pages that promote relevant products. You mentioned that you have an affiliate site. Your brand could be focused on honest reviews for your niche. Then you would lead to interior pages or category pages from there.
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  • Profile picture of the author Jason Kanigan
    Another choice you have is the fancy, recently rebranded Kern "Behavioral Dynamic Response" email marketing method.

    If you have a good autoresponder, you can tag and segment your list based on what they do or don't do. So they could sign up for one thing, and then if they click a link in the next email, they get moved to this other segment of your list because they demonstrated interest in that topic.

    Or they DON'T click or watch a video, and that shows they AREN'T interested in that idea, and you therefore move them to another segment of your list. And with that, to another series of emails.

    You can map this out and funnel people to the right product or service that way.
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  • Profile picture of the author ezb1
    For the type of autoresponder Jason Kanigan is referring to, check out Infusionsoft.com.
    For a company into "this funneling thingy", check out ClickFunnels.com.
    Both provide quality products in my opinion -- and even if you can't afford them you might be able to get some good ideas.
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  • Profile picture of the author Jason Kanigan
    ActiveCampaign will give you similar funnel design without the up front cost Infusionsoft requires.

    But if you can afford to go with IS, then definitely do that...it's the standard for larger, "real" businesses.
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