3 replies
Hi, I and my friend wich is professional guitarist we are making guitar lessons for italian market.

Market reaserch:
-about 4.400 searchs/months for the keywords "lezioni di chitarra" (source google)
-about 260 search/months for the keywords "lezioni di chitarra online online" (source google)

SEO difficulty:
-lezioni di chitarra: Extremely low competition (source keywordrevealer)
-lezioni di chitarra online: low competion (source keywordrevealer)

Main traffic:
-Seo with free guitar lesson
-fb ads

Marketing:
Classic funnell traffic -> leads -> customer with email marketing

Competitors:
There are many competitors but their website not are indexed for the keyword "lezioni di chitarra" (source semrush)

Structure of lessons:
-basic with subscription 10€/month
-intermediate with subscription 20 €/month
-Advanced with subscription 30€/month
-pro with subscription 40€/month

Question:
-is the niche profitable?
-are music lessons profitable?
-suggestion?

Thank you!
#guitar #lessons
  • Profile picture of the author onSubie
    Have you looked at offering it through an affiliate program like Clickbank?

    A lot of the top guitar lesson products are offered through an affiliate program and have affiliate marketers generate the traffic and pre-sales pitch.

    YouTube (better than facebook) would be a good source of traffic free or paid. A lot of amateur guitarists make "How to play...." videos for popular songs. Like "How to play Hard Headed Woman". These are sometimes pointed at affiliate offers or targeted by advertisers to reach the guitar students.

    Many pro guitar players who offer courses provide introductory lessons on YouTube for free while they promote their full paid course.

    In terms of your pricing and lesson structure, have you compared that to your competitors to see if it fits the successful models in the market?

    Guitar lessons can be very profitable. If you Google "guitar lesson affiliate program" you will find many. Look at them and compare their business models and marketing to what you want to do.
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    • Profile picture of the author massy87
      Originally Posted by onSubie View Post

      Have you looked at offering it through an affiliate program like Clickbank?
      For italian market, the aren't affiliate program. There are many affiliate program for international market.

      Originally Posted by onSubie View Post

      In terms of your pricing and lesson structure, have you compared that to your competitors to see if it fits the successful models in the market?

      Guitar lessons can be very profitable. If you Google "guitar lesson affiliate program" you will find many. Look at them and compare their business models and marketing to what you want to do.

      There are very few competitors for italian market and they use lifetime videos but the international competitors used subscription
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