Do I need to start promoting a different product?

10 years ago

hmm, what kind of what type of traffic paid, organic and how many clicks you talking so far.Is it a presell review type site? how many click from your presell to the offer? This will help determine whats happening.

Could there be a disconnect between presell and the offer?

Thanks

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wfletch24

10 years ago

I would work on increasing conversions first. You already know you sale the product now just work on bettering that process. Are you capturing any of the traffic on an email list? I would start there. This way you could not only spend more time marketing the current product and fine tuning but you could also promote other offers to them as well.

Thanks

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smartprofitmoney

10 years ago

Hello,
Well if your paying for traffic, cost per acquisition vs. cost per conversion is the main thing, you should use landing pages, and a custom design, the trick is to get the same traffic, with out paying for it, SEO and custom website for product. I would not change product, you should build more sites for other products, hope that helps.

Thanks
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professorrosado

10 years ago

I don't see what you have identified as the reason you want to change to another product. As far as I can tell, you want to try another product to "see" if you will convert better. If you cannot convert with one product what makes you think that you will with another - luck, perhaps?

If you made some sales ($3,000 was it?) and you were happy at your results, you could have added new products to your "system" and added income streams that way as this can always be done once you have a firm grasp of the whole process.

But it looks like you really don't - for if you did, you would have long ago started promoting new products in addition to your bottom-line best seller.

So either you identify what the problem is, in fact, or you go on to "experiment" and play "lotto" with a new product. Then all we can say is "Good Luck!"

And many IMers have non-duplicatable luck to thank for their "successes".

Thanks
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karmadog

10 years ago

Originally Posted by professorrosado

I don't see what you have identified as the reason you want to change to another product. As far as I can tell, you want to try another product to "see" if you will convert better. If you cannot convert with one product what makes you think that you will with another - luck, perhaps?

If you made some sales ($3,000 was it?) and you were happy at your results, you could have added new products to your "system" and added income streams that way as this can always be done once you have a firm grasp of the whole process.

But it looks like you really don't - for if you did, you would have long ago started promoting new products in addition to your bottom-line best seller.

So either you identify what the problem is, in fact, or you go on to "experiment" and play "lotto" with a new product. Then all we can say is "Good Luck!"

And many IMers have non-duplicatable luck to thank for their "successes".

That's a good idea, yeah, I should keep on promoting this product, while at the same time testing out others, that way I'll have multiple income steams.

Thanks

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Rory Singh

10 years ago

Originally Posted by karmadog

So, should I start promoting a different product?

You shouldn't just switch to another product. What you need to do is start 'capturing' leads and building a list with your paid traffic.

It's easy to just pay for traffic and send it over to a sales page or 'pre sales' page. But you're going to lose money this way.

People take almost for ever to make the smallest decisions. Even for a product that might change their lives like helping them to lose weight.

Build a list and learn email marketing.

You are leaving money on the table just direct linking (even to a pre sell page).

This is how you go broke and end up leaving IM.

Thanks

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karmadog

10 years ago

At the moment I am driving free traffic to the landing page, from social networks like Tumblr, Pinterest and Instagram, also quite a bit of traffic from youtube.

The landing page is a video review page which seems to work well in getting the visitor to click through to the sales page.

I'm not getting into email marketing at the moment because there are many laws for different countries you have to obey, and they are hard to keep track of, so I'm going to leave that for another time.

Thanks
1 reply

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Rory Singh

10 years ago

I hear you but I don't keep track of any country's laws. People come to my lead capture pages and they decide to 'opt in'.

This is permission based and they can opt out at anytime.

Been doing this for the last 10 years with no problems.

Originally Posted by karmadog

I'm not getting into email marketing at the moment because there are many laws for different countries you have to obey, and they are hard to keep track of, so I'm going to leave that for another time.

Thanks

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karmadog

10 years ago

I actually spent a whole lot of time creating a long email autoresponder series, but then I read a lot of horror stories to do with people getting fined huge amounts for breaking a law.

Thanks

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Brent Stangel

10 years ago

So, should I start promoting a different product?

I would at least test some other offers depending on your traffic source.

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LindyUK

10 years ago

Originally Posted by karmadog

I have been mainly promoting a certain weight loss product on clickbank for quite a while, and I've made about $3000 in total from it, but it generally takes a lot of traffic to get a sale.

I only started using landing pages to presell the product the other day, and it has definitely made a difference, meaning I am getting much more order form impressions than when I was direct linking, but I'm hardly getting any sales.

So, should I start promoting a different product?

Hello karmadog

You are not going to build much of a Business or much income if you are jus promoting one product, an not building a list to market to.

At the moment all your effort in driving traffic is completely wasted if they don't convert to your one product.

For example, our main focus is on building our own lists, then we are fishing in our own pond rather than trying to fish in the vast ocean sea's with everyone else.

We don't want to make a single sale to each customer, we want to make multiple an recurring sales to each customer preferably over a timespan of years.

One example here is to women, they might buy a weight loss program, but they likely will only buy that type of product once or twice. What they will buy over an over again is clothing, shoes, jewellery, cosmetics, perfumes, skincare, haircare, gifts an so on.

Taking jus one of those examples, or one line of products, cosmetics/perfumes/haircare/skincare - we have an affiliate website that offers them over 17,000 products, including products for men that they can buy as gifts for Boyfriends/Husbands/Fathers/Brothers.

Do you see jus how limited your Business plan is compared to ours. You are constantly looking for new customers to offer them one product. If they don't convert an buy from you then you have wasted all your effort in attracting them in the first place.

By building our lists we have multiple opportunities to market to those people, an we are able to offer them thousands of products, many with recurring sales.

Cheers
Lindy

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1 reply

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karmadog

10 years ago

Originally Posted by LindyUK

Hello karmadog

You are not going to build much of a Business or much income if you are jus promoting one product, an not building a list to market to.

At the moment all your effort in driving traffic is completely wasted if they don't convert to your one product.

For example, our main focus is on building our own lists, then we are fishing in our own pond rather than trying to fish in the vast ocean sea's with everyone else.

We don't want to make a single sale to each customer, we want to make multiple an recurring sales to each customer preferably over a timespan of years.

One example here is to women, they might buy a weight loss program, but they likely will only buy that type of product once or twice. What they will buy over an over again is clothing, shoes, jewellery, cosmetics, perfumes, skincare, haircare, gifts an so on.

Taking jus one of those examples, or one line of products, cosmetics/perfumes/haircare/skincare - we have an affiliate website that offers them over 17,000 products, including products for men that they can buy as gifts for Boyfriends/Husbands/Fathers/Brothers.

Do you see jus how limited your Business plan is compared to ours. You are constantly looking for new customers to offer them one product. If they don't convert an buy from you then you have wasted all your effort in attracting them in the first place.

By building our lists we have multiple opportunities to market to those people, an we are able to offer them thousands of products, many with recurring sales.

Cheers
Lindy

I completely understand what you mean, I am limiting myself, BUT I am afraid of getting involved in email marketing because if you slip up and break one of the seemingly endless amounts of laws you are screwed. If it weren't for that, I am sure I'd excel at email marketing.

Thanks
1 reply

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LindyUK

10 years ago

Hello karmadog

There is nothing to be afraid of. You use an autoresponder service like Aweber or GetResponse (even MailChimp to start for free, but Aweber or GetResponse likely have better delivery)

So your prospects are opting in to your mailing list, giving you permission to mail them. You must follow a few guidelines, such as giving your real address, having an unsubscribe link etc. That is setup in your AR control panel. The autoresponder companies also offer you advice.

It is a matter of giving some value to your subscribers so they want to open an read your emails, but if they want to unsubscribe they only have to click the unsubscribe link at the bottom of every email.

Affiliate Marketing is only a small part of our Business but we still make around US$3 Million per year in affiliate commissions. We do things different to most other marketers, we operate in 7 different niche markets - one being Women who we regard as being a niche. We actually produce Oneline Flip Page "Glosssy" Magazines for each niche, monthly publications of bout 48 pages, so we are able to provide interesting Magazine style content to our Subscribers as well as running large numbers of Advertisements in each issue, exactly like any Print Magazine that they would have to pay for.

But prior to our Magazines we did start with a more simple Newsletter type mailing, some interesting content then one or two promotions. It jus has to be interesting so they want to read what you send.

Cheers

Lindy

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1 reply

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Tony Marriott

10 years ago

Originally Posted by karmadog

I have been mainly promoting a certain weight loss product on clickbank for quite a while, and I've made about $3000 in total from it, but it generally takes a lot of traffic to get a sale...............

Absolutely build a list. If you are sending tons of traffic to make a sale then you are losing money for sure. Ok, I have no idea what your traffic source is , or it's quality but all things being equal capture those emails.

No matter how targeted your traffic is, more people will not buy your product than will buy. It's unrealistic to expect everyone to want what you offer, for that price at that time.

But if you capture emails you can then send them to other offers and some of those will be the right offer at the right time at the right price!!!

Originally Posted by karmadog

I actually spent a whole lot of time creating a long email autoresponder series, but then I read a lot of horror stories to do with people getting fined huge amounts for breaking a law.

Originally Posted by karmadog

I completely understand what you mean, I am limiting myself, BUT I am afraid of getting involved in email marketing because if you slip up and break one of the seemingly endless amounts of laws you are screwed. If it weren't for that, I am sure I'd excel at email marketing.

Not sure what you have been reading but it is either out of context or just wrong.

Building and managing an email list is simple and safe if you use a reputable provider like aweber or getresponse. If you are worried then use confirmed opt-in to collect your emails.

Mail out offers that are related to the reason they opted-in.

You will not get into any trouble at all. Aweber or Getresponse will make sure you are legal and common sense will do the rest.

Anyone getting into actual legal trouble with emailing are either out and out spammers or possibly using their own systems to send emails without understanding the rules.

Do yourself a huge favour, bite the bullet and build that list.

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dndoseller

10 years ago

I am also very sensitive about email content and reducing risk of being picked up for spam.

So I just use email marketing to link to my blog posts.

Each of my autoresponser series emails are just two lines. Something like..

Hi, here is my new post on xxxx:

Link to post.

Thats it.

So my actual autoresponser content is on my blog, not in the email itself. Spam scores on my emails are 0.

I dont think there is any law, anywhere that wont allow that.

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karmadog

10 years ago

Originally Posted by dndoseller

I am also very sensitive about email content and reducing risk of being picked up for spam.

So I just use email marketing to link to my blog posts.

Each of my autoresponser series emails are just two lines. Something like..

Hi, here is my new post on xxxx:

Link to post.

Thats it.

So my actual autoresponser content is on my blog, not in the email itself. Spam scores on my emails are 0.

I dont think there is any law, anywhere that wont allow that.

That's a good idea and everything, but does it convert as well for you?

Thanks
1 reply

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dndoseller 10 years ago

Originally Posted by karmadog

That's a good idea and everything, but does it convert as well for you?

I have only ever done it this way since my thinking has always been to use email only to get traffic to my site. Plus, it has the side benefit of zero spam scores on emails.

I wouldn't even want to test putting all the copy and links in the email itself because I would have to filter out so much of what I want to say to make the spam filters happy.

Yeah sure its just new to them, but my blog is private just for the autoresponder so does not so much apply. But you have a point and you could word it anyway you want. You could just say here is my "next" blog post...
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Randall Magwood

10 years ago

I wouldn't start promoting a different product just yet, especially since you're doing the landing page/opt-in email marketing approach. Track the conversions from that, and track your affiliate sales/income for 3 more months. If it still isn't where it should be, after so long..... then you should consider promoting another product.

Thanks

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karmadog

10 years ago

And if you were doing it like that, just notifying your list of a new blog post, and you had an auto responder series set up.. you couldn't really say to the subscriber a new post has been posted to your blog, because it wouldn't be new, it would just be new to them, you would have posted it a long time ago.

Thanks
1 reply

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Jon Crimes 10 years ago
It does sound like you've had some success getting traffic, which is always a good thing but I have to agree with some of the other replies here, an email list is a solid step forward if you want to make a proper business out of this.

By the way, I put off email marketing for years, thinking it was too difficult and time consuming to set up right. It isn't and I regret not taking action sooner!

If I was you, I would put these offers to one side for a moment, make sure you want to stay in this niche then if you do:
1. Start a blog around this niche, when people search for you they'll see your posts, know you've got some knowledge in this area and start trusting you.
2. Create your own offer, free ebook (or modify some PLR), email series, videos, whatever. Something of value to your niche that people are going to find attractive then...
3. Drive traffic to your offer. Capture their emails and have an autoresponder series setup which then gives them more information in your niche (warms them up!) and slowly introduce an offer to them.
I know for a lot of people on this forum this is very old news but again this is something I put off for a long time and I was doing stuff not unlike what you're doing now.

Sales increased a lot when I accepted that I needed to start list building.

Loads of great videos on youtube etc. (and advice on Warrior) which can point you in the right direction.

Good luck, cheers, Jon.
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Content Lane

10 years ago

Are others doing well selling this product? If so, what are their techniques?

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karmadog

10 years ago

I just thought of this, If you are with Aweber or Getresponse, are they held responsible if you happen to break some law, or is it you who would have to pay the 10 million dollar fine for sending the wrong email to Canada?

Thanks
1 reply

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Rory Singh

10 years ago

Originally Posted by karmadog

I just thought of this, If you are with Aweber or Getresponse, are they held responsible if you happen to break some law, or is it you who would have to pay the 10 million dollar fine for sending the wrong email to Canada?

I use Aweber.

I can sense your worry. Here is an article from Aweber that may help you:

https://help.aweber.com/hc/en-us/art...-CAN-SPAM-Act-

The great majority of 'successful' marketers right here on the Warrior Forum use EMAIL Marketing daily.

And these people are from all over the world who send emails to people who have requested them from 'all over the world'.

Anymore questions about emails...feel free to contact Aweber themselves.

Thanks
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karmadog

10 years ago

Originally Posted by Rory Singh

I use Aweber.

I can sense your worry. Here is an article from Aweber that may help you:

https://help.aweber.com/hc/en-us/art...-CAN-SPAM-Act-

The great majority of 'successful' marketers right here on the Warrior Forum use EMAIL Marketing daily.

And these people are from all over the world who send emails to people who have requested them from 'all over the world'.

Anymore questions about emails...feel free to contact Aweber themselves.

Well, that article seems to be talking about the CAN SPAM act, what concerns me is the Canadian Anti Spam law.

I have heard they can fine you up to 10 million dollars. I wish I could block all Canadians altogether.

But I can't since they could easily sign up to my newsletter while vacationing in the United States for example.

Thanks

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