3 replies
What is the best way to validate a product idea via an MVC (minimum viable campaign) to test to see if my target audience will spend their money on the solution I'm presenting to them?

Any thoughts guys?
#market #validation
  • Have you already got an audience? E.g. email list

    I love the surveying approach. Surveying your previous subscribers and buyers whether they would be interested in investing in a product/service like this

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  • Profile picture of the author Smokester
    No list yet, but yes the survey of existing list approach makes perfect sense. Sometimes the most obvious things aren't so obvious ☺
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  • Profile picture of the author dndoseller
    One page landing pages with an opt-in form is the best way.

    The page should offer a solution to a problem that you see many people asking questions about online.

    Then spend $10 on AdWords to see if you get anyone to sign up.

    If you can generate a couple of opt-ins with that amount then you have a possible winner. If not then drop it.

    You want a niche solution that is so hot that people are desperate for answers.

    Only after you have proved your concept this way should you spend any more time on building a blog and product for the niche.

    Once you find that hot idea its very exciting because you feel really confident in putting in more effort.
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