I recently built a squeeze page with an explainer video above the fold.
Currently the video is set to autoplay, which ensures that the video gets played, but we know that it can annoy some people.
I want to test the bounce rate of auto-play vs non auto-play, so I'm going to create a split test.
My question to you is... in the non-auto-play version of the squeeze page, how do I get visitors to click on the video?
Do I use a graphic with an arrow that says "Click here to play"?
That sounds a little unoriginal...
What ideas do you have to increase video plays for non-auto-play videos?