The Missing Bead or How Avoid Killing Your Golden Goose
The other day I was watching a Discovery Channel historical episode about Catholic Popes. It was very well done, had us glued to the screen.
About three quarters of the way through, they ran footage of a Cardinal announcing the passing of Pope John Paul I.
And that's where the glue melted. The Cardinal was wearing a short cassock (that cape that goes around the shoulders) with what looked on camera like beading around the edges. There was a crimp in the edging, making it appear that a bead was missing.
Such a small thing during such an important announcement, but I could not ignore that missing element, and I'm not even close to obsessive.
It broke my focus, my enchantment with the program. Within minutes I left to go do some housework.
I have seen the same thing happen with astounding regularity here in the forum.
Signatures that lead nowhere or contain glaring errors.
Signatures that lead to dead web sites or web sites that don't perform as promised.
The missing bead. It takes so little to completely kill a campaign or to ditch a sale.
I see complaint after complaint about the lack of sales when the landing page is dreadful, where links don't work, where the owner is ... cricket, cricket ...
My lovely friends, please make sensible check lists and follow them. Please THINK BEFORE YOU CLICK on that email, that launch, that ad, that promise.
One missing element makes the difference between having money to pay the rent and having to beg for an extension.
- "Triple check everything you do" Annie
About three quarters of the way through, they ran footage of a Cardinal announcing the passing of Pope John Paul I.
And that's where the glue melted. The Cardinal was wearing a short cassock (that cape that goes around the shoulders) with what looked on camera like beading around the edges. There was a crimp in the edging, making it appear that a bead was missing.
Such a small thing during such an important announcement, but I could not ignore that missing element, and I'm not even close to obsessive.
It broke my focus, my enchantment with the program. Within minutes I left to go do some housework.
I have seen the same thing happen with astounding regularity here in the forum.
Signatures that lead nowhere or contain glaring errors.
Signatures that lead to dead web sites or web sites that don't perform as promised.
The missing bead. It takes so little to completely kill a campaign or to ditch a sale.
I see complaint after complaint about the lack of sales when the landing page is dreadful, where links don't work, where the owner is ... cricket, cricket ...
My lovely friends, please make sensible check lists and follow them. Please THINK BEFORE YOU CLICK on that email, that launch, that ad, that promise.
One missing element makes the difference between having money to pay the rent and having to beg for an extension.
- "Triple check everything you do" Annie