Need Help here. Going Crazy.

Everything seems to be running as intended from what I can see...

I would try a couple of things. #1, try changing the pricing font/display so that you can rule that out as the cause. I saw it easily, but its difficult to say how the masses are seeing things as they skim the page.

Try adding a big paypal image or "buy with paypal" button and see if that changes anything. Users might be taken aback to be redirected to paypal.

Another suggestion is that I feel the page doesn't scream "trustworthy." It's hosted on clickfunnels.com, which to someone who doesn't know what that is, may sound strange. Additionally, your entire page is designed to get them to the bottom and click that button, to the point that it reads kind of strangely. Spacing is good, but I am wondering if perhaps people are clicking your button just because they've invested the time into scrolling down there and not because they've been sold by your copy

Hmmm... it took a real............ long time for me to see what I would be getting for the $97.


For me, it was way too much reading. I shouldn't have to do all that reading just to find out what you're selling. That should be evident immediately. I didn't get it until I caught a glimpse of the modules about :45 seconds into the video. I had to hit pause to see what they were. You should have listed a few as teasers up front.


About what you did ask. I do that sometimes too when something is a little pricey, just to see if there is a discount that wasn't mentioned up front. .


Thank you, Angela

Hey.

I haven't seen your whole funnel so I can't really say what I think the issue is but I think you could use a good headline.. to instantly tell the visitor what the page is about.

Your page seems a bit ambiguous.Maybe meant for a deep thinker who understands what the "path to greatness" is? Some people might not understand what the coaching is really about, and your video is a bit short.. That might make people hesitant to go through with the purchase.

I also thought the font was too spaced out. My 0.02.

Do you guys think it might have to.do with Pay Pal check out page?

Every thing seems good. However, if you're saying you're not having that means people are getting distracted by something from that sales page.

I would say change the color. Let's get started button and limited time offer $97 font color absolutely same. It's red. And people might be missing here the price to watch. So do a color A/B and hopefully it'll work.

Part of the sales process is all the stuff that leads up to the 'buy' now button.

This stuff is called 'Value'.

There was was a great deal of reading (that all seemed like a really long sales 'pitch').

I think you are going to have a hard time selling this through paid traffic.

If you are doing FREE Traffic and already giving people value (before) leading to this sales page, it still won't 'convert' well because it (still) looks like a really long sales pitch.

Hello Greg

I ABSOLUTELY HATE the way you have done your copy,
line by line
line by line
line by line
line by line
line by line
line by line
etc.

That makes it so hard for people to read, an even remember what they are reading. Put it all in a couple of clear paragraphs. Reading your sales page was like trying to read a non-responsive website on a mobile phone. scroll scroll - scroll scroll. Really annoying!

I will usually browse through a website before I watch a video, I don't want to waste time watching a video then find I'm not interested in the offer.

I agree with a comment bout hosting it on clickfunnels. It should be a website on your own Domain, an own Hosting.

I also HATE websites that are as plain as yours, or the usual word pressy plain style that so many think are so great. People are attracted by photos an graphics, it gets their attention an interest much more than text does, thats why print Magazines have high photo content. So many in IM seem to think different rules apply to the internet. Why would they? A Magazine mainly attracts people by its Cover Photo, not the text blurbs on the cover. With a website you have bout 3 to 5 seconds to gain attention, to get them to read more, you gain that attention by an attractive interesting Header, add your own photo into it an it will gain even more attention. We consider the Website Header to be like the Cover on a Magazine. Some people are not going to agree with me there, they will say thats old fashioned. I guarantee they havn't got a fraction of the size IM Business we have. If they have more than 65 full time employees I might listen to their views!

In your copy tell more bout your course so they can see what value they will be getting from it.

Cheers

Lindy

Copyright 2015?

Maybe you should put Copyright 2016.

Also, your text is too BIG!!!

BIG!!!

1. how many people click that buy button? cause people are clicking even though they are not about to buy, our of curiosity or who know what, which leads to #2
2. install a "chat with us" script (google for it, many give you 30 day trial) and ask your users, not only why they click and don't buy, but also try and discover what they really need

1. Your PayPal button doesn't work.
2. I don't read your sales letter, don't like the style, so just skip faster to the bottom.
3. Your price font is small compare to other text around in general.. and the color may lie to my eyes.
4. I'm sure when I get to the PayPal page, I'll realize the price is really $97 (it's easy to read it over there).
5. That will make me just go away.

Just my 2 cents.

How are you driving traffic to your site?

As was asked above, how are you driving traffic to your offer? and Your Paypal button doesn't work.

The way your sales copy is written doesn't really inspire people to continue reading nor is it really grabbing attention the way it should. I'd also take the reviews/testimonials and put a few at the top of your sales page and a few before the buy now button.

Eric

Tire-kicker heaven!

You might want to test some search traffic. In my experience FB produces some of the lowest quality visitors you can buy. It's "surfer" traffic. You want to get in front of people who are actively searching for your product.

It is simple, your price is too high! Can you create a lower end product first and them upsell with the 97.00? You are almost there, but you have to create that low end product for first time buyers and plus this will build your list in the process. Then upsell the 97.00 course, and if they still do not buy at least you have the customer on your list! I may spend $17-30 with you the first time around, but 97.00.......I will leave as well, remember I am a first time customer.

That's one horrible sales page you got going on there.

So you're selling Breakthroughs? That's nice, whatever it means.

I went ahead and watched the video you show before the payment button, and at the end of it viewers are told to enter their email address to get 4 free videos.

That might be the problem. Some people watching that video are wondering where they are supposed to enter their email to get the free videos, and so they are clicking the payment button to see if a prompt for their email or something comes up on another page, only to find a typical PayPal page, which they abandon immediately.

That will totally wreck your credibility. Give a call to action at the end of the video to buy now. Don't offer to give something and leave the viewer confused and disappointed when they can't get it.

Your sales page needs a makeover. Headline sucks. Get rid of blue banner at top of page. Your product isn't worth $97 to me - with the way it is presented. Maybe $7. Where are your bullet points? I like the testimonials, it's time to pull it all together. Hire a copywriter like Raydal here on the forum, and try again with the new price.

Just like Randall Magwood said, the price you`re asking for your product is... overpriced Lower it down to a few bucks. Also.. the text is a little bit BIG. Make it small!

i guess the problem lies with the subdomain as in you have a website within clickfunnels domain that users would not be able to digest...

also CTA is too down to take action...

most importantly do not keep too much text as it might look more fake...

The first thing I would say is don't pay attention to the pricing comments. Cheaper does NOT always sell better. In fact, for all you know your price is too cheap.

But there's no way to know this because, as others have commented, I have no idea what I would be getting for the money. What - a better life? Not so much.

Let's look at this for a second:


First, you're assuming my life already sucks. It doesn't. Turn off for me. But even those who KNOW their life sucks are not likely to think it will get any better - even with coaching.

The no money, no time and no results stuff - again, this is targeting people who have :

No money (then explain how your course can/will change this)
No time (then explain how your course will organize my time)
No results (then explain to me how your product will get me results - and what results are we even talking about???)

And who put together this page?

it works fine for me, there is not enough traffic. Too little traffic won't make sales.

Just took a look. You don't have much of a sales letter.

Fair enough. Perhaps it's different than before. That being said, I think we can agree it's still not much of a sales letter. It's committing the commodity sin: I have x for sale, here's the price.

Problem is, this is an intangible.

He's not selling pencils.

Quite frankly, it's vague and general. I have no idea what the product really is. So I would definitely agree that his clicks are probably just people looking for more information, as has been said.

Proper sales process is totally lacking.

Headline: open to interpretation, vague, general, unspecific, fluffy.

Subhead: platitudes, vague, general, unspecific.

Video: explains what he's been doing the past four years, and who he's worked with (vaguely, there's no proof, your neighbor could make the same claim without the proof), and that this is a blueprint to greatness...

But what the hell does that mean?

What is "greatness?" Can I hold it in my hand? Can you even picture it in your mind? Picture the word greatness in your mind right now. I bet if you ask 100 people that question, you'd get 100 different answers.

It's way, way, way too open to interpretation.

It would help to define "greatness" in no uncertain terms. "Greatness" at what? Better to leave out the word greatness, and just tell me what it will actually do for me that is so great.

Then it launches into the typical, "my product is awesome."

C'mon, you know nobody cares. No one buys products.

They buy solutions. They buy the hole, not the drill.

Waste of copy to talk about how awesome the product is, rather than focus on the specific, tangible, concrete solution to a specific, tangible, concrete problem. And we all know what a drill does. This, not so much.

More of the same:

What does my "inner champion" even mean?

What does "acquire greatness" look like?

What the hell is the "next level"?

What is this "program" and what does serve as a "life coach" mean?

What are the "greatest challenges" in my life?

It's all just so very, very vague.

Then the offer:

It's all features. It's feature-driven, combined with more vague, open-ended generalities.

The price is far, far, far from the problem here.

There's no specific problem being solved.

There's no understanding of that problem.

There's no specific language that tells me what specific problem this product actually solves, or even what the solution might be.

As far as sales letter format goes...

The headline is a vague, general poor excuse for a hook.

The proof/testimonials are vague and general.

The story is all about him, not about what it will do for me.

The offer is bland, vague and general.

The price has no value-build to it, no reason why, no justification for it's cost.

The guarantee is your standard, bland, uninspiring, cookie-cutter language.

The bonuses have no specific, concrete, tangible, benefit-oriented, results-driven, price/value tied to them. They're just heaped on top of more unspecific, vague language.

The call to action? Not only is it very wimpy, but...

C'mon.

"Get started." "Don't think, just buy it."

We might not want our visitors to think too much when purchasing, and we might want to do their thinking for them, but I don't think it does our credibility any benefit by letting them in on the secret.

In fact...

Anytime I make a purchase, I want to feel like I think it's a really, really, really great idea.

I think whether or not the sales letter is positive or negative is simply a choice that should be split-tested. But whether or not it solves a specific problem I can wrap my head around in specific language is not a choice. It's a requirement.

I mean...

Even if the solution is a blind offer...

The problem it solves and what my life will look like after should be ultra-specific.

I wouldn't buy it for free, and it has nothing to do with the price!

Yeah, this was much of the problem with his original sales letter - I even mentioned some of your points in my earlier review. I also recommended he hire a professional. I went that way with my own products after I realized that I suck as a copy writer and have no desire to learn that profession. Not when there are many good ones for hire

Like I said - the page that he has there now I believe is a work in progress. At least I hope it is...

It's good advice. I agree he either needs a copywriter, or a copywriting program to follow. Of course the investment on the first will be more, and the turn around time light speed faster.

I'm no pro but any means, but every letter I write follows a very specific formula.

Market
Hook
Proof
Story
Offer
Price
Justification
Risk reversal
Fast-action bonuses
Strong call to action

None of it is open to interpretation. It's a sales process, and each element is designed to get one specific part of the sales job done. OP, bear in mind it's hard to get specific and tangible until you narrow the audience to a specific person.

Very cool! Yes that's one hell of a discount for the same results. You definitely took a risk on the guy, but $350 was a fraction of what you were paying before. Nice to see it was worth the risk.

Good point about JV's!

Definitely worth the risk but by this time I had a decent sized list to test the copy with, and I did have to go back to him for a couple of tweaks. But I was able to test with my own list so I had some numbers to bring to JV partners.

By the way, that guy became a $5,000 copy writer after a couple more jobs like he did for me.

I have used this same tactic to find quality programmers at good prices. Although it was much dicier...

If i had this problem i would set up 3-5 different sales pages and split test..

Also... Why send them directly to paypal?

Send your visitors to an email sign up form like a squeeze page or something to build an email list. This allows you to build a relationship with your audience, send traffic back to your site continuously and promote products.. Try this and see how it goes..

Good luck!

Hi,

The problem it seems to me is to do with your "sales copy" and a lack of sales funnel.

Your sales copy is very weak. It is not detailed enough.

Action Points

The value of each element of the product needs to be put into dollars.

You haven't explained what the prospect will get in each of the 11 weeks of the module. That shouldn't be kept a mystery. Why should people pay you $97?

Talk more about the achievements of each of the people that were interviewed. That would appear valuable to the prospect.

The call to action buy it now button is too placed way too early.

You need more detailed testimonials ideally with some results if possible.

Try using a sales funnel. Take one element of the product and offer it as a freebie to get them to opt in to a mailing list. You can then try following them up with emails and valuable content to convert them.

Your orange headline banner and logo takes up 3/4 of a page. That is a huge waste of space. Looks like a filler to me.

The headline needs a bit of work.

"Discover The Pathways To Greatness To Increase Your Level Of Performance, Influence People & Destroy Your Competiton!"

Have a look at the underlined word in the headline again.

The headline does not appeal to me. I don't think you've identified the biggest benefits of this program.

The video is just one minute long and not appealing enough. Not enough to sell anything.

Bullets are too basic and not appealing.

To sum it up, you're not selling this program as well you could. I'm sure there are a lot more benefits that you could identify and spell out clearly in your sales copy if you really tried.

Btw it might be worth using a screen recorder software to see how long a visitor stays on the sales page. Do some split tests with longer more detailed sales copy. Let us know how you get along.