Reseller is getting better results than me... why?

18 replies
I am selling products on sears market place at very cheap prices. A reseller has listed my products on higher prices. He is using exact same product name, description and images i am using, even my brand name which is included in "product title". Whenever I search my brand name in sears search, reseller's products are on top and mine are on deep 4th page. Do you people know why sears is showing high priced products on top and my cheap products are on last pages of search results. Is it better marketing by him or something else? Please advise.
#reseller #results #sears
  • Profile picture of the author Peter Lessard
    Factors such as price (not necessarily cheapest), availability, selection, and sales history help determine where your product appears in search results in these types of marketplaces (Amazon, Sears etc...)

    In general, better-selling products tend to be towards the beginning of the results list so if the re-seller has had more sales, possibly by paying for traffic/ads then he will appear higher. As your sales of a product increase, so does your placement.

    Also when I say more sales I do not necessarily.y mean moving more units but rather his listings may have a higher conversion rate due to him paying to bring buyer traffic to his listings.
    Signature
    Ready to generate the next million in sales? The Next Million Agency
    {{ DiscussionBoard.errors[10465313].message }}
    • Profile picture of the author greatlogix
      Originally Posted by Peter Lessard View Post

      Factors such as price (not necessarily cheapest), availability, selection, and sales history help determine where your product appears in search results in these types of marketplaces (Amazon, Sears etc...)

      In general, better-selling products tend to be towards the beginning of the results list so if the re-seller has had more sales, possibly by paying for traffic/ads then he will appear higher. As your sales of a product increase, so does your placement.

      Also when I say more sales I do not necessarily.y mean moving more units but rather his listings may have a higher conversion rate due to him paying to bring buyer traffic to his listings.
      All sites like amazon try to get people to sell for the lowest so that their site (sears or amazon, etc) will ultimately make the sale. Moreover, he is selling lot of other stuff so if he sells cars and TV sets automatically his TV sets will be listed higher because his cars are 'quality' traffic visitors, does not make sense. He's selling very high and so he's not getting sales and forcing us not to either. Any other guess?
      {{ DiscussionBoard.errors[10465364].message }}
      • Profile picture of the author Tsnyder
        Originally Posted by greatlogix View Post

        He's selling very high and so he's not getting sales and forcing us not to either. Any other guess?
        How do you know he's not getting sales?
        Signature
        If you knew what I know you'd be doing what I do...
        {{ DiscussionBoard.errors[10465390].message }}
      • Profile picture of the author Peter Lessard
        Originally Posted by greatlogix View Post

        All sites like amazon try to get people to sell for the lowest so that their site (sears or amazon, etc) will ultimately make the sale. Moreover, he is selling lot of other stuff so if he sells cars and TV sets automatically his TV sets will be listed higher because his cars are 'quality' traffic visitors, does not make sense. He's selling very high and so he's not getting sales and forcing us not to either. Any other guess?
        lol umm, not guessing.

        Sites like Amazon are NOT trying to get people to sell for less, they simply look at conversion metrics. Yes at times a lower price will get higher conversions BUT also trust, reviews and quality traffic are huge factors. They care about putting the offers that convert best near the top, not the cheapest pricing, your situation demonstrates that perfectly.

        Also not sure where you are getting the multiple products conclusion, I said nothing of the sort. These sites are not stupid, they monitor by product not by account lol

        A guy could be selling 50 products. If one of those products converts well up it goes, having nothing to do with his other product lines except of course where perhaps overall trust/ratings may be at play in their algorithm. If it converts like crap he could have 49 other page one products but the one selling like crap would drop.

        You can of course feel free to believe I am guessing and that I don't have intimate knowledge of these channels I won't lose any sleep over it lol.

        All the best in the New Year to you.
        Signature
        Ready to generate the next million in sales? The Next Million Agency
        {{ DiscussionBoard.errors[10465501].message }}
      • Profile picture of the author DABK
        Well, which will make the sale, Amazon or Sears?

        Your thinking is flawed...

        There are people who will buy based on price alone and people who buy based on other criteria.

        If what you say is true, the lowest pricer will always get the sale.

        Yet Walter E Smithe still sells furniture even though Ikea does; some people buy Bugatti's while some buy Ford Mustangs.

        And some Ford Mustang seller are selling more units without discounting as much as other Ford Mustang sellers that discount the pants off their Ford Mustangs.

        Go with Lesard's 'guess' and you'll be ahead.

        Stop making assumptions about your competitors; deal with facts. You'll be ahead.

        Accurate thinking is quintessential to business success; start exhibiting some.


        Originally Posted by greatlogix View Post

        All sites like amazon try to get people to sell for the lowest so that their site (sears or amazon, etc) will ultimately make the sale. Moreover, he is selling lot of other stuff so if he sells cars and TV sets automatically his TV sets will be listed higher because his cars are 'quality' traffic visitors, does not make sense. He's selling very high and so he's not getting sales and forcing us not to either. Any other guess?
        {{ DiscussionBoard.errors[10465547].message }}
  • Profile picture of the author Raydal
    Originally Posted by greatlogix View Post

    I am selling products on sears market place at very cheap prices. A reseller has listed my products on higher prices. He is using exact same product name, description and images i am using, even my brand name which is included in "product title". Whenever I search my brand name in sears search, reseller's products are on top and mine are on deep 4th page. Do you people know why sears is showing high priced products on top and my cheap products are on last pages of search results. Is it better marketing by him or something else? Please advise.
    I can only make a guess here. But mostly likely the reseller is bringing high
    quality traffic to the site and the Sears page algorithm is rewarding him for
    those sales by listing his item higher than yours. Plus, Sears makes a
    higher commission when they buy at a higher price.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
    {{ DiscussionBoard.errors[10465314].message }}
  • Profile picture of the author cpwebsite
    Its all about the marketing. He can sell the same products and he can sell them for higher prices but as long as he drives more interested traffic it will result in him gaining more sales.
    {{ DiscussionBoard.errors[10465366].message }}
  • Profile picture of the author Rory Singh
    Yes better marketing by him and something else too...

    More experience.

    Originally Posted by greatlogix View Post

    Is it better marketing by him or something else? Please advise.
    {{ DiscussionBoard.errors[10465398].message }}
  • Profile picture of the author CruxisKnight
    In Robert Cialdini's book "Influence" he shows that people are poor judges of value. Most people judge how valuable something is based on the price. So by pricing his items higher, your reseller is making is seem like his products are more valuable and higher quality and most likely be more durable which justifies the higher cost. In reality, the product may not be all that valuable, but most people can't judge that so they base it on price. Plus it seems like he's marketing better and targeting people that are willing to pay higher or he may even be cold calling. Is he offering any bonus on his sales page that you can't find anywhere else?
    {{ DiscussionBoard.errors[10465402].message }}
  • Profile picture of the author johnbarclay33345
    Originally Posted by greatlogix View Post

    I am selling products on sears market place at very cheap prices. A reseller has listed my products on higher prices. He is using exact same product name, description and images i am using, even my brand name which is included in "product title". Whenever I search my brand name in sears search, reseller's products are on top and mine are on deep 4th page. Do you people know why sears is showing high priced products on top and my cheap products are on last pages of search results. Is it better marketing by him or something else? Please advise.
    I think it works as SEO's result. He may increased this keywords rank by some work as SEO, Forum posting, Article submission, Relevant blog commenting & So on. Thanks
    {{ DiscussionBoard.errors[10465424].message }}
  • Profile picture of the author greatlogix
    Hey, don't get offended. I am just trying to figure out how his listings are appearing above my listings. I know amazon shows products on top with good reviews and ratings, at the same time my new products also appear in search in good position and i am getting sales and ratings in return.

    If he is reselling my products on his own site with better SEO techniques and efforts than me, it make sense but here we are not discussing Google or Bing rankings. We are discussing "Sears" Marketplace. This person has just copy pasted round about 50 of my products and selling at sears at much higher price than me. Actually, 7 others are doing the same thing.

    I placed an order for one of my product with one of this reseller having listings above my listings and received an order at amazon.com with shipping address to my home. LOL. I got an order which i have to pack and ship to my home. I tracked history of this customer and found just 3 orders in last 3 months. Now, if you say that he has good conversion rate than me where his products(actually mine) are pricey than my products and I am being manufacturer selling my products at very competitive rates does not know how to sell and my cheaper products are at 4th page because my products does not have good conversions, I am going to bang my head in the wall. My conversion rate is much much higher than one order per month.

    DABK Suppose you need new car and you go out to buy new car. In "Car Market" there are 2 shops. One is by Ford selling Mustang at regular price and second shop is from Bugatti but they are also selling Mustang at 2 times higher price than the regular market price. From where you will buy new Mustang? From Bugatti store? I am getting nuts here...
    {{ DiscussionBoard.errors[10466249].message }}
    • Profile picture of the author DABK
      Have you ever noticed that amazon.com sells the same product at different prices at the same time? I've caught myself quite a few times not buying the cheapest... the reasons varied, but I did not always buy the cheapest.



      It's not that this reseller is great for Sears for your products; it's that it's great for Sears, in general. He/she/it/they are sending Sears buyers of something... Or sent a few but in a very short period of time...

      Do you know what other products he/she/it/they are selling on Sears?


      Originally Posted by greatlogix View Post




      DABK Suppose you need new car and you go out to buy new car. In "Car Market" there are 2 shops. One is by Ford selling Mustang at regular price and second shop is from Bugatti but they are also selling Mustang at 2 times higher price than the regular market price. From where you will buy new Mustang? From Bugatti store? I am getting nuts here...
      {{ DiscussionBoard.errors[10466617].message }}
  • Profile picture of the author chyan007
    Banned
    Originally Posted by greatlogix View Post

    I am selling products on sears market place at very cheap prices. A reseller has listed my products on higher prices. He is using exact same product name, description and images i am using, even my brand name which is included in "product title". Whenever I search my brand name in sears search, reseller's products are on top and mine are on deep 4th page. Do you people know why sears is showing high priced products on top and my cheap products are on last pages of search results. Is it better marketing by him or something else? Please advise.

    This is simple ,they are working their butt off and you are not ,

    Just keep an eye on your rituals as tony robbins say ,and you will know the answers

    Chyanit
    {{ DiscussionBoard.errors[10466699].message }}
  • Profile picture of the author greatlogix
    It's not that this reseller is great for Sears for your products; it's that it's great for Sears, in general. He/she/it/they are sending Sears buyers of something... Or sent a few but in a very short period of time...
    Well, you did not read my message above. He just sold 3 items in 3 months and i am selling many many in a month. My problem is that sears showing high priced reseller products above my products, which is distracting customers from my products and they are buying from other competitors and these reseller are not getting any business but they are ruining my business.

    Please share a product link which amazon is selling for different prices. I would like to see a live example for it.

    This is simple ,they are working their butt off and you are not ,
    Read what a logical answer this is. I am sure this person does not know what is sears and what is a marketplace but he is posting here just to increase his post count.

    Do you know what other products he/she/it/they are selling on Sears?
    Yes. I know but according to you and "Peter Lessard" it does not make any difference.

    A guy could be selling 50 products. If one of those products converts well up it goes, having nothing to do with his other product lines except of course where perhaps overall trust/ratings may be at play in their algorithm. If it converts like crap he could have 49 other page one products but the one selling like crap would drop.
    {{ DiscussionBoard.errors[10467151].message }}
    • Profile picture of the author DABK
      Robot Check
      The first item is $55, except today it's on sale. You can have it new for $29.49 to $38.49 (Robot Check )
      or used for $44.95.

      I asked about the other items your reseller has on Sears because I wanted to know if he's beating the producer on all of them (has he figured out how to trick Sears?).
      {{ DiscussionBoard.errors[10467183].message }}
  • Profile picture of the author chyan007
    Banned
    "Read what a logical answer this is. I am sure this person does not know what is sears and what is a marketplace but he is posting here just to increase his post count."

    Hey i dont want to go in details about my credentials ,as to what i have acheived in the past and what i will do in the future

    If telling you to work hard was a big issue for you so be it Mate ,

    Either way you will have to work hard and bring something new to the table

    and yes l dont know anything about your niche to be honest ,My reply was to your question when you said reseller is doing better that i ,Then y dont you see what they are doing differently ,There is no reason y you replicate it

    Chyanit
    {{ DiscussionBoard.errors[10467175].message }}
  • Profile picture of the author fastlan3chris
    He knows what to do
    {{ DiscussionBoard.errors[10467201].message }}
  • Profile picture of the author Randall Magwood
    That dude might be doing better marketing than you. Like you, he's just a MARKETER. You should adopt the same mindset, or exit the niche altogether. Go and sell things that will make you a clear winner with no doubt.
    {{ DiscussionBoard.errors[10467682].message }}

Trending Topics