Which of these would convert to a call or email better?

by twersk
27 replies
If you were looking to make that extremely stressful move of your entire household...

...and you just wanted to get the process of looking for someone over with...

...which one of these two do you think you'd be likelier to reach out to?

Number 1 OR Number 2


(If you are an internet marketer, what is your opinion of which one would convert better? Go WF...love you guys!)
#call #convert #email
  • Profile picture of the author fastlan3chris
    A call mail
    {{ DiscussionBoard.errors[10467198].message }}
  • Number 2. It implies they'll take good care handling your things. Which I'd assume is right up there with price on the list of customer criteria.
    {{ DiscussionBoard.errors[10467215].message }}
    • Profile picture of the author twersk
      Ok. Now strictly as an internet marketer: what is your opinion of which one would convert better? The same one?
      Signature

      Over 30 years of Wall Street experience has enabled Phoenix Funding Advisors to develop some of the strongest relationships with 50+ lenders and private investors.

      www.phoenixfundingadvisors.com

      {{ DiscussionBoard.errors[10467229].message }}
  • Profile picture of the author Randall Magwood
    Number 2. I love traveling through Arizona.

    But if you can put the image on the "Number 1" page on the "Number 2" Tucson page... that would TOTALLY complete it.
    {{ DiscussionBoard.errors[10467669].message }}
  • Profile picture of the author l33t3r
    i would go for teh second option all the way. a good email works wonders!
    {{ DiscussionBoard.errors[10467732].message }}
  • Profile picture of the author Jason Kanigan
    The right answer is TEST with real traffic.

    WF members are not your target market.

    It's easy to split test. It's also easy as Randall said to put both options up.
    {{ DiscussionBoard.errors[10468131].message }}
    • Profile picture of the author twersk
      The main question was: What was the first reaction people had between the two, if they had needed a mover. The IM part was secondary. But I am doing a site like one of these as a throw-in and the prospects are moving companies and will have a first impression quickly. They will not be testing which ones work better...but aesthetically they will like one over the other immediately.
      Signature

      Over 30 years of Wall Street experience has enabled Phoenix Funding Advisors to develop some of the strongest relationships with 50+ lenders and private investors.

      www.phoenixfundingadvisors.com

      {{ DiscussionBoard.errors[10468394].message }}
  • Profile picture of the author mustafavanancio
    Number 2, because it offers only 2 options at the top which are large and clear enough to read. From personal experience I've always called up moving companies as people are usually in a rush around the time of moving.

    It also has a related image. Might be worth testing out different images?

    It would be good if you could test moving the content up below the call the action and move the Services feature boxes to the bottom of the page.

    Some testimonials below the call to action or below the page would help.

    As Jason suggested, testing would be the best way to figure out what works.
    {{ DiscussionBoard.errors[10469025].message }}
  • Profile picture of the author Rory Singh
    If you are doing IM for Brick and Mortar businesses, then you should know stuff like this already. Makes me wander how many inexperienced folks are selling their services to businesses.

    Option NO.2

    If I was in a jam and had to move my stuff, I would want to call the company and get it taken care of asap.

    This website is a lot easier on the eyes and is easier to quickly navigate around.

    The first one looks dreadful.
    {{ DiscussionBoard.errors[10469588].message }}
    • Profile picture of the author twersk
      Wonder is spelled with an "o" so you can keep wandering (sic)! And I guarantee you that you yourself don't know everything about IM, even though you seem like a person that thinks you do. Unless you want to remain stumped, you most assuredly will be needing to ask questions of others here who will definitely know more then you! I guarantee you the founders of WF know more then you and yet they answer questions all day.

      Thanks mustafavanancio and the others who answered without acting like they were God.
      Signature

      Over 30 years of Wall Street experience has enabled Phoenix Funding Advisors to develop some of the strongest relationships with 50+ lenders and private investors.

      www.phoenixfundingadvisors.com

      {{ DiscussionBoard.errors[10469764].message }}
      • Profile picture of the author mustafavanancio
        Originally Posted by twersk View Post

        Wonder is spelled with an "o" so you can keep wandering (sic)! And I guarantee you that you yourself don't know everything about IM, even though you seem like a person that thinks you do. Unless you want to remain stumped, you most assuredly will be needing to ask questions of others here who will definitely know more then you! I guarantee you the founders of WF know more then you and yet they answer questions all day.

        Thanks mustafavanancio and the others who answered without acting like they were God.
        You're most welcome!

        I remember what it was like when I first started out so whenever I see people asking for help I will make the time to help out wherever possible.

        I don't know what it is with some people. Instead of offering some practical advice and just answering the question that was asked of the OP, they instead decide to RIP you apart and make all sorts of judgements which can be completely wrong in some cases.

        If they can't help then they shouldn't make matters worse.
        {{ DiscussionBoard.errors[10470445].message }}
        • Profile picture of the author JohnMcCabe
          Originally Posted by twersk View Post

          Thanks mustafavanancio and the others who answered without acting like they were God.
          Originally Posted by mustafavanancio View Post

          I don't know what it is with some people. Instead of offering some practical advice and just answering the question that was asked of the OP, they instead decide to RIP you apart and make all sorts of judgements which can be completely wrong in some cases.

          If they can't help then they shouldn't make matters worse.
          Rory had a valid question. If either of you were as smart and experienced as you think you are, you'd have realized that Jason K gave you the answer with the best chance of putting money in your client's pocket.
          {{ DiscussionBoard.errors[10470803].message }}
          • Profile picture of the author mustafavanancio
            Originally Posted by JohnMcCabe View Post

            Rory had a valid question. If either of you were as smart and experienced as you think you are, you'd have realized that Jason K gave you the answer with the best chance of putting money in your client's pocket.
            Who exactly are you or Rory to be judging how clever or experienced we think we are?

            When did you acquire the skill of mind reading?

            You don't know a thing about either of us.

            At what point did the OP claim or myself claim to be clever or experienced?

            The OP wanted some general advice firstly and then asked some specific questions. If he just took Jason's advice alone about testing then how would he know what to test?

            Did you offer any practical advice on exactly what to test?

            If not then don't make judgements or put other people's contributions down.
            {{ DiscussionBoard.errors[10470902].message }}
  • Profile picture of the author Brent Stangel
    Wonder is spelled with an "o" so you can keep wandering (sic)!
    OMG! Rory made a typo...let's get him!!


    If not then don't make judgements or put other people's contributions down.
    You have a lot to learn about WF.
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
    {{ DiscussionBoard.errors[10470929].message }}
    • Profile picture of the author mustafavanancio
      Originally Posted by Brent Stangel View Post

      OMG! Rory made a typo...let's get him!!

      You have a lot to learn about WF.
      I might seem new but I've actually been visiting this forum as an observer for some years now.

      I know it's something of a norm for people to put down other people's contributions when they've offered didley squat themselves but that's not something I am going to let pass so easily.

      I remember reading an email of Kevin Rogers not too long ago just before he set up Copy Chief. He talked about how on his copywriting membership site you will not find people attacking each other or ripping each other apart like you find on "certain" other sites. That would not be tolerated. Haters would be evicted very quickly.

      Although he didn't mention this forum by name I'm very sure he was referring to the Warrior Forum as this kind of thing is so common place here.

      People have lost the basic form of respect and courtesy that you expect to see when you deal with a person when speaking to them face to face. Just because people are sitting in the safety of their home behind a computer doesn't give them a right to be judgemental or put down people's efforts when they haven't offered a single practical piece of advice themselves.
      {{ DiscussionBoard.errors[10470945].message }}
      • Profile picture of the author JohnMcCabe
        You are correct. I don't know you or the OP. I can only judge either of you by what you post.

        I have to assume that the OP thinks he is experienced because he is presuming to sell advice, yet he asks the wrong questions of the wrong people. I can only assume he's trying to guess which design he should "borrow" for his client.

        As for you, I don't see where I was discourteous to either of you. Respect? For what? Offering an opinion without knowing enough about the situation to form a reasoned opinion?

        Sorry, that doesn't work for me.

        Somewhere out there is a real business owner wasting his money on professional services from someone, based on what he's offered here, who isn't qualified to give (much less sell) professional advice.
        {{ DiscussionBoard.errors[10471087].message }}
        • Profile picture of the author mustafavanancio
          Originally Posted by JohnMcCabe View Post

          You are correct. I don't know you or the OP. I can only judge either of you by what you post.

          I have to assume that the OP thinks he is experienced because he is presuming to sell advice, yet he asks the wrong questions of the wrong people. I can only assume he's trying to guess which design he should "borrow" for his client.

          As for you, I don't see where I was discourteous to either of you. Respect? For what? Offering an opinion without knowing enough about the situation to form a reasoned opinion?

          Sorry, that doesn't work for me.

          Somewhere out there is a real business owner wasting his money on professional services from someone, based on what he's offered here, who isn't qualified to give (much less sell) professional advice.
          Well thank you for at least acknowledging that you don't know either of us well enough to judge us.

          ALL of your assumptions are wrong. Don't assume things when you don't have the ability to read minds, when you don't know people's intentions or experience.

          You shouldn't be judging us for what we post either because we were not replying to advice that you personally requested. I was replying to the OP so for you to come in and start questioning our experience or how smart we think we are is a bit disrespectful and out of place.

          Maybe you didn't read the OP's original post or his posts that followed. He was simply asking for first impressions and some specific advice on what to test later.

          Since most of the members on this forum live in a house of some kind and have moved house at some point in our lives that makes us all qualified to speak about what we think of the layouts of the websites he linked to. We don't need to be experts in internet marketing or any kind of marketing to do that.

          Again, may I ask who exactly are you to be judging the quality of information anyone here is providing?

          You have not offered any information about what you do or how good you are. If you want to know who I am and what I do then take a look at the link in my signature.

          For all I know you could have just outsourced your kindle book in your signature and are claiming to be some expert but did you see me question your expertise at any point?

          As for me I was taught by a respected Warrior Forum Copywriter and Marketer by the name of Paul Hancox. I have also spent the last six years studying Marketing and Copywriting and have over 3 years of practical experience working with business owners. All of the testimonials on my website are from paying customers. I think that makes me qualified to speak and give advice.

          Would you care to enlighten us on what makes you an expert or gives you the right to put down people who you don't know a thing about?

          The funny thing is we weren't even speaking to you but you felt that it was your duty to save the business owner from wasting his money. Do you even know the business owner whose money you're trying to save? Do they know you?

          It's not enough to tell someone to just go and test the market and let the market decide. The OP was looking for specific help on what to test.

          I asked this question in my previous post and I'll ask it again. What specific practical advice did you offer the OP to help him understand exactly what to test?
          {{ DiscussionBoard.errors[10471168].message }}
          • Profile picture of the author JohnMcCabe
            I'm very familiar with Paul Hancox. If you spent three years studying with him, that's good enough for me.

            Fair's fair, and I apologize to you. I still have my doubts about the OP, though. If you want to know why, go back through his recent posting history and look at what he's been asking. The questions are not those of a professional business consultant.

            I know, because for several years I was one. I spent a lot of time trying to undo the damage caused when unqualified yahoos with a copy of FrontPage presented themselves as professional web designers and online marketing experts.

            Going back over the thread, I don't recall the OP ever actually asking what to test. Just a vague request for suggestions and input on which design would convert better. You should know, given your background, that such a question is impossible to answer with just the information provided. Even with more information, the only way to know for sure is a live test. Anything else is a guess. And you know it, don't you?

            Specific advice? Okay. Again, fair's fair.

            I would advise the OP to make sure he knows what type of person he wants to respond.

            People looking to move into an area? Out of an area? Within an area? About the only commonality between those groups is a desire to move stuff from where it is to where it's supposed to go, and I haven't found a moving company yet that can competently service all three groups. That doesn't mean they don't exist, just that most small companies specialize.

            Next, decide what the Most Wanted Response is, and aim everything to getting that response. Is the MWR a phone call? Fine. Make sure all of the CTAs are phrased to generate a phone call. Is the MWR filling out a quote request? Make sure the content and CTAs are aimed at getting the form filled out.

            As for the design, any design that is easy to read, navigate and deliver the MWR will work.

            As for things to test?

            Start with the big stuff, like headlines, offers, calls to action, location of the CTA (after a blog post, say, or in a sidebar), popovers with a giveaway (like a moving guide), exit pops, and the list goes on. Don't get bogged down in minutia like whether or not to use a serif font on a subhead vs. a san serif font.

            I'm still not going to give him an opinion on #1 vs. #2, because any answer I gave him would be a pure guess. And even the OP deserves better than that.
            {{ DiscussionBoard.errors[10471346].message }}
            • Profile picture of the author mustafavanancio
              Originally Posted by JohnMcCabe View Post

              I'm very familiar with Paul Hancox. If you spent three years studying with him, that's good enough for me.

              Fair's fair, and I apologize to you. I still have my doubts about the OP, though. If you want to know why, go back through his recent posting history and look at what he's been asking. The questions are not those of a professional business consultant.

              I know, because for several years I was one. I spent a lot of time trying to undo the damage caused when unqualified yahoos with a copy of FrontPage presented themselves as professional web designers and online marketing experts.

              Going back over the thread, I don't recall the OP ever actually asking what to test. Just a vague request for suggestions and input on which design would convert better. You should know, given your background, that such a question is impossible to answer with just the information provided. Even with more information, the only way to know for sure is a live test. Anything else is a guess. And you know it, don't you?

              Specific advice? Okay. Again, fair's fair.

              I would advise the OP to make sure he knows what type of person he wants to respond.

              People looking to move into an area? Out of an area? Within an area? About the only commonality between those groups is a desire to move stuff from where it is to where it's supposed to go, and I haven't found a moving company yet that can competently service all three groups. That doesn't mean they don't exist, just that most small companies specialize.

              Next, decide what the Most Wanted Response is, and aim everything to getting that response. Is the MWR a phone call? Fine. Make sure all of the CTAs are phrased to generate a phone call. Is the MWR filling out a quote request? Make sure the content and CTAs are aimed at getting the form filled out.

              As for the design, any design that is easy to read, navigate and deliver the MWR will work.

              As for things to test?

              Start with the big stuff, like headlines, offers, calls to action, location of the CTA (after a blog post, say, or in a sidebar), popovers with a giveaway (like a moving guide), exit pops, and the list goes on. Don't get bogged down in minutia like whether or not to use a serif font on a subhead vs. a san serif font.

              I'm still not going to give him an opinion on #1 vs. #2, because any answer I gave him would be a pure guess. And even the OP deserves better than that.
              Apologies accepted.

              Great advice!

              btw I didn't say I spent 3 years studying with Paul Hancox. I spent approximately 7 months studying with Paul. The rest was learnt through various industry standard courses and a lot of practical experience. I also studied Business Studies and Marketing at university which was mainly geared towards the corporate world although most of my practical knowledge I learnt after graduating.
              {{ DiscussionBoard.errors[10472064].message }}
    • Profile picture of the author greenowl123
      Originally Posted by Brent Stangel View Post




      You have a lot to learn about WF.
      Made me a crack a big smile with that one !

      The first thing to learn is that Snarky Snide comments reign supreme on this Motherr-Clucker !
      Signature
      Free 40-page eBook "How To Earn With CPA Offers"
      + 14 Free Traffic Training Videos -
      Click here now. (no opt-in required)

      {{ DiscussionBoard.errors[10471411].message }}
  • Profile picture of the author RyanLB
    My personal opinion doesn't mean anything, but I think that I would choose the 2nd. The site looks more professional.
    Signature

    I'm a Freelance Copywriter that helps Agencies, Startups and Businesses Educate Their Audience and Grow Sales
    Skype Me: r.boze
    {{ DiscussionBoard.errors[10471349].message }}
  • Profile picture of the author Regional Warrior
    I think the OP has a big chip on ones shoulder going by some of the answers he/she has posted, and if you really want to get the best answers I would really post this thread in the right sub forum Offline Marketing.

    Remember you asked for an answer to your problem , but in reality you should have tested this first then post so you can get a better idea of what works best.

    Jason
    {{ DiscussionBoard.errors[10471371].message }}
  • Profile picture of the author ChrisBa
    Originally Posted by twersk View Post

    If you were looking to make that extremely stressful move of your entire household...

    ...and you just wanted to get the process of looking for someone over with...

    ...which one of these two do you think you'd be likelier to reach out to?

    Number 1 OR Number 2


    (If you are an internet marketer, what is your opinion of which one would convert better? Go WF...love you guys!)
    Why not give the customer the option for either?
    {{ DiscussionBoard.errors[10471434].message }}
    • Profile picture of the author twersk
      John, you are a complete idiot and obviously just like to hear yourself talk. As was written in the original post, which you obviously did not read AND just like mustafavanancio said; I was looking for what an immediate reaction would be. Number 2 won with a landslide...which I thought would happen.

      And as for you, Jason, of course I know all the best landing pages are tested first. But there are certain rules that one can see immediately before even thinking about testing (such as a does a call-to-action exist, or making sure the form is above the fold, or having a phone number in large font, or not having navigational menu options when you just want a form filled.) and all I wanted to see if the other group...the IMers...could see the mistakes NUMBER 1 was making.

      Instead people like you and the prostitute just want to come on here and make sure everybody knows what you know without really helping...like ChrisBa and Mustafavanancio did.

      p.s. Chris you obviously read the post, and make a great point. Both landing pages are ready anyway...let them choose.
      Signature

      Over 30 years of Wall Street experience has enabled Phoenix Funding Advisors to develop some of the strongest relationships with 50+ lenders and private investors.

      www.phoenixfundingadvisors.com

      {{ DiscussionBoard.errors[10471556].message }}
      • Profile picture of the author JohnMcCabe
        Originally Posted by twersk View Post

        John, you are a complete idiot and obviously just like to hear yourself talk.
        Since we're down to name calling, it's time for me to bow out.

        Good luck, you're going to need it.
        {{ DiscussionBoard.errors[10472362].message }}
  • Profile picture of the author Bright Future
    Obviously, the phone and email are much more noticeable on the second one.

    I like the "Assuring you a professional move" line too.

    The overall feel is quite good for number 2. I would reduce the amount of orange though.

    Number 1 doesn't even look like it's a moving company. At first sight it looks like a interior design site or something like that.
    {{ DiscussionBoard.errors[10472234].message }}

Trending Topics