How profitable is stop/quit smoking niche?

43 replies
It's been three months since I stopped smoking and everything has been documented. I plan to create a new site for this and sell my documented procedure on how I successfully managed to stop smoking.

Is this niche profitable even with Adsense?

Thanks
#niche #profitable #smoking #stop or quit
  • Profile picture of the author stormyse7en
    I think you should check whether many people search for how to stop smoking, if the search quantity large enough, i think it's should bring profit. I'm new to IM, so you should ask for more people...

    The site to check:
    https://adwords.google.com.vn/KeywordPlanner
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  • Profile picture of the author onSubie
    How much research have you done?

    Are there lots of keywords with search volume in the Google KW Planner?
    Do they get high CPC? Are they high competition (a good thing)? Do AdWords ads display when you put the keywords into Google Search?

    Have you checked any AdWords analyzer like SpyFu?

    Are there products in Clcikbank, Commission Junction or Amazon you could promote?

    Vaping and Vaporizers are often used as a transition from smoking to non-smoking. You could do research on products and keywords in this niche as well.

    You have personal experience and success so you would have good value to add to any marketing you do.

    Are you thinking of creating a paid product? Are there similar competing products?
    Are you thinking of giving the info away for free and monetizing in other ways? AdSesne? Amazon? Affiliate products?

    On the surface it sounds like a good niche but I would do research into how you want to build and monetize your business.

    Someone with specific experience in that niche could say "Yes" or "No" to your question but you should still do your own research to validate your ideas.
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  • Profile picture of the author discrat
    Originally Posted by silveraden View Post

    It's been three months since I stopped smoking and everything has been documented. I plan to create a new site for this and sell my documented procedure on how I successfully managed to stop smoking.

    Is this niche profitable even with Adsense?

    Thanks
    I gave it a half assed attempt years ago. But just had too many other things I was involved with to give it a real go.

    There is absolutely NO question this is a huge Niche. Lots of money to be made.

    And it will continue to be for a long time.

    You are miles ahead of the competition with your documentation. You need to establish Authority which you already have.

    It's just a matter of"connecting" with the people and presenting your expertise to these people and doing it in a efficient and effective manner ! And presenting them with content and offers that will help them kick this addiction ( which you seemed to have done)


    - Robert Andrew

    P.S. Yes, Adsense is very effective with this. High CPC, definitely. But also consider Affiliate Products or developing your own Product( which you seemed to have done) to maximize profits
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    • Profile picture of the author silveraden
      Originally Posted by discrat View Post

      I gave it a half assed attempt years ago. But just had too many other things I was involved with to give it a real go.

      There is absolutely NO question this is a huge Niche. Lots of money to be made.

      And it will continue to be for a long time.

      You are miles ahead of the competition with your documentation. You need to establish Authority which you already have.

      It's just a matter of"connecting" with the people and presenting your expertise to these people and doing it in a efficient and effective manner ! And presenting them with content and offers that will help them kick this addiction ( which you seemed to have done)


      - Robert Andrew

      P.S. Yes, Adsense is very effective with this. High CPC, definitely. But also consider Affiliate Products or developing your own Product( which you seemed to have done) to maximize profits
      The reason I haven't started it yet is because I want to see full result in myself. I wasn't convinced enough that I can go this far, but since everything is working good now, I think I need to start planning. I just did a little research and most IM sites said this niche has a huge potential.
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  • Profile picture of the author time4vps
    Simply, test your kewords with AdWords free keyword tool, check your competitors - you can always use tools like Spyfu just to check their keywords etc. First, do a re-search by your own man and you will see the competence going on in this niche.
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  • Profile picture of the author DIABL0
    The documentation may be better used as a lead magnet to collect subscribers.

    Keep in mind that most people fail when they try to stop smoking, so only a tiny percentage of the list may stop by using the info. Which means a high percentage of the list will still be seeking a solution that you could continue to market to.

    Vaping is becoming huge. I have been vaping for 3 years now and I'm just as addicted to it, as I was smoking. The only advantage is that it is much much cheaper than smoking and probably a little safer...however breathing anything into your lungs isn't a good idea. One thing I did notice was that my smokers cough went away in a matter of days, so there is clearly a difference between whats in them.

    I have done well promoting free electronic cigarette trials. The real money however is in the liquid, since it's a consumable and users have to re-order.

    I have a friend that started an eliquid company about 18 months ago and is doing $200K gross per month, selling wholesale to vape shops.

    Something to think about.
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    • Profile picture of the author Finaco
      The personal touch would be a bonus telling your story as people would be able to relate to you first hand.
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      • Profile picture of the author jogunn
        Originally Posted by Finaco View Post

        The personal touch would be a bonus telling your story as people would be able to relate to you first hand.
        Get involved on social media. Facebook would be a great way to test out the waters. Create attractive "quick tip" graphics and post helpful facts along with links to your site to help keep your feed interesting.
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  • Profile picture of the author RyanLB
    I think it's extremely valuable, especially if you can create a "support community" aspect to your website. The sad fact is that some customers may come back several times for products that can be used again and again as they try to break free from the habit.
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  • Profile picture of the author Zodiax
    It's not a goldmine if that is what you are asking, such a thing doesn't exist in the business world to my knowledge.

    What you need is a unique selling proposition. If you don't have a unique selling proposition no amount of niche profitability will prevent you from failing.
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  • Profile picture of the author silveraden
    I just registered a domain and I will be busy starting today. Thanks for all feedback...
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  • Profile picture of the author ChrisBa
    There is money in this niche, I'm just not sure if there is money with Adsense in this niche
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  • Profile picture of the author nichekick
    Having been extensively involved in this niche for just over 18 months, I can assure you it is a very competitive market. It is indeed lucrative, but not without major work and spend. Certainly not a niche you can just jump into without doing the groundwork and indeed, having capital upfront.
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  • Profile picture of the author Randall Magwood
    This is definitely profitable if you market it in the right way. Do you know who your major competitors are? Are you writing an ebook about your non-smoking success? What kind of market research have you done so far?
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    • Profile picture of the author shaunybb
      There is a huge amount of money to be made from this niche. The customer emotion level is high which means smart marketers who market well will be very successful...whilst helping smokers to quit also of course!!
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    • Profile picture of the author silveraden
      Originally Posted by Randall Magwood View Post

      This is definitely profitable if you market it in the right way. Do you know who your major competitors are? Are you writing an ebook about your non-smoking success? What kind of market research have you done so far?
      Honestly, competitor is the last thing I worry when creating each of my business model.
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      • Profile picture of the author nichekick
        Originally Posted by silveraden View Post

        Honestly, competitor is the last thing I worry when creating each of my business model.
        Competitors should be one of your priorities.

        The amount of information you can glean from their promotions, content and products to name a few are invaluable to generating a successul business plan.
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        • Profile picture of the author silveraden
          Originally Posted by nichekick View Post

          Competitors should be one of your priorities.

          The amount of information you can glean from their promotions, content and products to name a few are invaluable to generating a successul business plan.
          Before I decide to start a new business model, research about competitors are already included, so the moment I started the business, I don't worry about my competitors anymore. I forget about them the moment I started implementing my strategies.I don't care how much they spend on advertising and what keywords they are paying because I never paid for a traffic.
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  • Profile picture of the author yukon
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    How profitable is stop/quit smoking niche?

    How expensive are cigarettes? There's your answer.

    If someone smokes a $6 pack of cigarettes each day that's $180 a month or $2,190 a year per person. So... If they're not buying cigarettes they have extra money to invest.

    You could use the pack a day in the sales pitch (ex: For the price of a pack of smokes a day you can live a healthier life. etc...).

    A 90 day plan would be equivalent to $540 worth of smokes ($6 a pack each day).

    The money already exist If someone is buying smokes, so that's not the issue, the issue is convincing someone they should stop smoking. Not an easy task If you've ever known a smoker.
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    • Profile picture of the author nichekick
      Originally Posted by yukon View Post

      How expensive are cigarettes? There's your answer.

      If someone smokes a $6 pack of cigarettes each day that's $180 a month or $2,190 a year per person. So... If they're not buying cigarettes they have extra money to invest.

      You could use the pack a day in the sales pitch (ex: For the price of a pack of smokes a day you can live a healthier life. etc...).

      A 90 day plan would be equivalent to $540 worth of smokes ($6 a pack each day).

      The money already exist If someone is buying smokes, so that's not the issue, the issue is convincing someone they should stop smoking. Not an easy task If you've ever known a smoker.
      That doesnt make sense as the smoker would have had to have stopped already to have that extra money to purchase the plan. Not good information at all.

      Like I said OP, we did just over 18 months in that niche and got in when the going was good. It's a tough and expensive one to crack into now.
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      • Profile picture of the author DABK
        Actually, it's quite good info... The smoker is investing in his/her health... pays upfront less than what smoking for 1 year costs...

        Yes, full financial benefits are going to show only after they stop smoking... But stop smoking is instantaneous... Or, can be... So, they start recouping the investment right away. A few months later, they start profiting..

        The point, though: people who spend $2k on something a year, have $2k a year to spend... Your job, as a marketer, is to convince them to spend it differently... But they do have it.


        Originally Posted by nichekick View Post

        That doesnt make sense as the smoker would have had to have stopped already to have that extra money to purchase the plan. Not good information at all.

        Like I said OP, we did just over 18 months in that niche and got in when the going was good. It's a tough and expensive one to crack into now.
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        • Profile picture of the author nichekick
          Originally Posted by DABK View Post

          Actually, it's quite good info... The smoker is investing in his/her health... pays upfront less than what smoking for 1 year costs...

          Yes, full financial benefits are going to show only after they stop smoking... But stop smoking is instantaneous... Or, can be... So, they start recouping the investment right away. A few months later, they start profiting..

          The point, though: people who spend $2k on something a year, have $2k a year to spend... Your job, as a marketer, is to convince them to spend it differently... But they do have it.
          Research shows that immediate cessation has the biggest failure rate, therefore you are indeed incorrect and the information is still wrong

          Anybody who has been involved in this niche will tell you that using the money as a tool to "tip" the buyer is a failing method
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          • Profile picture of the author DABK
            I said nothing about cessation failure rate or using money as a tool to tip the buyer. I merely stated that people who smoke spend money on cigarettes... And you can use that to judge whether there is money in the niche.

            I am sure there are statistics on how many people smoke and how many cigarettes they smoke on average and you can use that to figure out how much money is spent on cigarettes and other smoking items in a year. And how many try to quit, etc.. I am sure you can, then, determine for yourself whether the niche is worth entering or not.

            Originally Posted by nichekick View Post

            Research shows that immediate cessation has the biggest failure rate, therefore you are indeed incorrect and the information is still wrong

            Anybody who has been involved in this niche will tell you that using the money as a tool to "tip" the buyer is a failing method
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            • Profile picture of the author nichekick
              Originally Posted by DABK View Post

              I said nothing about cessation failure rate or using money as a tool to tip the buyer. I merely stated that people who smoke spend money on cigarettes... And you can use that to judge whether there is money in the niche.

              I am sure there are statistics on how many people smoke and how many cigarettes they smoke on average and you can use that to figure out how much money is spent on cigarettes and other smoking items in a year. And how many try to quit, etc.. I am sure you can, then, determine for yourself whether the niche is worth entering or not.
              You said that people who "spend 2k per year, have 2k to spend" that's incorrect and false logic. They've already spent it...and will continue to do so until they stop. Therefore the 2k is irrelevant and not expendable until they have indeed stopped, at which time they wouldn't require your product.
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              • Profile picture of the author DABK
                Right. Coz everyone who's got money for cigarettes today won't have money for cigarettes tomorrow. And no smoker has ever stopped smoking. And every smoker who stopped smoking had an income reduction the moment they sopped smoking equal to the amount they spent on cigarettes.

                How about you read what I wrote: people who smoke spent a certain amount on cigarettes last year and they're likely (able) to spend the same amount in the next year. Which means, they have and are likely to have whatever amount they spend on cigarettes to spend on something else, should they stop smoking.

                Originally Posted by nichekick View Post

                You said that people who "spend 2k per year, have 2k to spend" that's incorrect and false logic. They've already spent it...and will continue to do so until they stop. Therefore the 2k is irrelevant and not expendable until they have indeed stopped, at which time they wouldn't require your product.
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      • Profile picture of the author yukon
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        Originally Posted by nichekick View Post

        That doesnt make sense as the smoker would have had to have stopped already to have that extra money to purchase the plan. Not good information at all.

        Like I said OP, we did just over 18 months in that niche and got in when the going was good. It's a tough and expensive one to crack into now.

        If they're still smoking the anti-smoking product obviously sucks.
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        • Profile picture of the author JohnMcCabe
          Originally Posted by yukon View Post

          If they're still smoking the anti-smoking product obviously sucks.
          Like I said in one of my posts, most of the anti-smoking products don't do anything about nicotine addiction. They simply change the delivery method.

          So the nicotine patches, gum, e-cigs, etc. do suck. In fact, the e-cigs suck and blow. And suck and blow. And suck and blow...

          My method was instantaneous, totally successful and absolutely free. Prior to that, I 'quit smoking' dozens of times. I finally realized that quitting was the easy part. Not smoking again was the hard part. For the final (successful) effort, I didn't "quit smoking" - I simply committed to never smoking again.
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          • Profile picture of the author DABK
            I know several people who quit smoking. The only one that 'took' did just what you did. She'd quit for several months before, but when she stopped with the patches and such stuff and just said: Damn it, I ain't smoking no more and that's it, she stopped. That was 5 years ago.

            The others are still quitting every few months, for a few days to a few months.

            Originally Posted by JohnMcCabe View Post


            My method was instantaneous, totally successful and absolutely free. Prior to that, I 'quit smoking' dozens of times. I finally realized that quitting was the easy part. Not smoking again was the hard part. For the final (successful) effort, I didn't "quit smoking" - I simply committed to never smoking again.
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  • Profile picture of the author Sumon2k7
    Smoking is a very profitable niche indeed. If you manage to do proper work marketing your niche website in this topic well, you'll surely get benefit.
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    • Profile picture of the author Zan Elwick
      It can be profitable if you market it well
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  • Profile picture of the author Graham Maddison
    I wrote an ebook ...cold turkey with a twist ..put it on amazon and never made a single sale....had a domain (just about to expire) coldturkry.club. but despite all my efforts, no joy.

    I must confess though, I wasn't giving it the attention it deserved..... maybe because I started smoking again and didn't feel comfortable selling something I was claiming to have stopped smoking by. .. ethics.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by nichekick View Post

      That doesnt make sense as the smoker would have had to have stopped already to have that extra money to purchase the plan. Not good information at all.

      Like I said OP, we did just over 18 months in that niche and got in when the going was good. It's a tough and expensive one to crack into now.
      It doesn't have to make sense to you. It only has to make sense to the prospect.

      He's proposing a solution to the "I can't afford it" objection.

      "I can't afford it."

      "Yes, you can. Just take the money you're spending on smokes now and use it for my program. Easy peasy."
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      • Profile picture of the author nichekick
        Originally Posted by JohnMcCabe View Post

        It doesn't have to make sense to you. It only has to make sense to the prospect.

        He's proposing a solution to the "I can't afford it" objection.

        "I can't afford it."

        "Yes, you can. Just take the money you're spending on smokes now and use it for my program. Easy peasy."
        It's not about me...like you said, its about the prospect. Having been heavily involved in the niche and having an two authority sites that made mega bucks when the niche was hot, I would know. I presume you have not dabbled in this niche and can't understand what I mean. Thats ok..You learn everyday.

        The vast majority of hits to our sites are from people who are hooked already and want to stop. How could I possibly convince them to stop cold turkey, and then use that money to buy a course to stop smoking when they have already done it??? Indeed, the most successful products such as Allan Carr's book to name a few, actually promote smoking throughout the course and then cull it. The point is that the clients don't have that "surplus" income yet, therefore pitching that angle is fruitless. It's already been tested and fails miserably across all mediums.

        Trying to use the "saving x amount to invest in x product" doesn't work and thats proven already. You're targeting smokers...not ex smokers.
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        • Profile picture of the author JohnMcCabe
          Originally Posted by nichekick View Post

          It's not about me...like you said, its about the prospect. Having been heavily involved in the niche and having an two authority sites that made mega bucks when the niche was hot, I would know. I presume you have not dabbled in this niche and can't understand what I mean. Thats ok..You learn everyday.

          Trying to use the "saving x amount to invest in x product" doesn't work and thats proven already. You're targeting smokers...not ex smokers.
          You're right, I haven't had any interest in this niche. I wasn't asserting that the logic would work. I was just explaining why, on the surface, the argument made sense.

          Niche-ing down further, I wouldn't be targeting smokers with a stop-smoking product. I'd be targeting smokers desperate to become ex-smokers.

          As for the cigarette replacement products (such as 'vaping'), I wouldn't touch those product no matter how much money was in them. You aren't curing the addiction, you're just changing the delivery method. "Yeah, I finally quit smoking weed - have one of these hash brownies, they're great."

          I'm in a pretty good mood this morning, so I'll give you (as in the general public, not you specifically) the exact method I used to kick the habit over twenty years ago.

          I committed to myself that I would never smoke again. After that, when I got the urge, I just decided not to light up. Nowadays, too much tobacco smoke actually makes me physically ill.
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          • Profile picture of the author silveraden
            Originally Posted by JohnMcCabe View Post

            You're right, I haven't had any interest in this niche. I wasn't asserting that the logic would work. I was just explaining why, on the surface, the argument made sense.

            Niche-ing down further, I wouldn't be targeting smokers with a stop-smoking product. I'd be targeting smokers desperate to become ex-smokers.

            As for the cigarette replacement products (such as 'vaping'), I wouldn't touch those product no matter how much money was in them. You aren't curing the addiction, you're just changing the delivery method. "Yeah, I finally quit smoking weed - have one of these hash brownies, they're great."

            I'm in a pretty good mood this morning, so I'll give you (as in the general public, not you specifically) the exact method I used to kick the habit over twenty years ago.

            I committed to myself that I would never smoke again. After that, when I got the urge, I just decided not to light up. Nowadays, too much tobacco smoke actually makes me physically ill.
            I will never touch vape/e-cigarette topics either. That's not part of my plan. It will only complicate things. I managed to stopped without these artificial things so it will not be genuine if I touch those things.

            Vaping is another story than "stop smoking". When I say "stop smoking" it does not mean "start vaping"
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          • Profile picture of the author nichekick
            Originally Posted by JohnMcCabe View Post

            You're right, I haven't had any interest in this niche. I wasn't asserting that the logic would work. I was just explaining why, on the surface, the argument made sense.

            Niche-ing down further, I wouldn't be targeting smokers with a stop-smoking product. I'd be targeting smokers desperate to become ex-smokers.

            As for the cigarette replacement products (such as 'vaping'), I wouldn't touch those product no matter how much money was in them. You aren't curing the addiction, you're just changing the delivery method. "Yeah, I finally quit smoking weed - have one of these hash brownies, they're great."

            I'm in a pretty good mood this morning, so I'll give you (as in the general public, not you specifically) the exact method I used to kick the habit over twenty years ago.

            I committed to myself that I would never smoke again. After that, when I got the urge, I just decided not to light up. Nowadays, too much tobacco smoke actually makes me physically ill.
            Excellent reply, indeed a breath of fresh air (pun intended) within this forum.

            Vapes are a fairly dead market now online due to the heavy restrictions on importation and the merchants hate them.

            Indeed, the best angle is emotion and health, not $$

            We bounced out of this niche in September in 2015 however, as the amount of competition and saturation did not warrant any more time on the niche, or sub niches for that matter
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  • Profile picture of the author Synnuh
    I make $100+ a day in the eCig niche.

    I wouldn't necessarily recommend going into that specific topic, though, with the FDA looming overhead.
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  • Profile picture of the author Synnuh
    Look on Share A Sale, I promote MtBakerVapor.com -- Use SEO, pick a tight niche that isn't dominated by eCommerce sites, and build a site around it.
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  • Profile picture of the author nithinrockzabc
    Since you have hands on experience..you can start some online coaching or training which is paid. It helps you to bring hell lot of money than blogs. In the mean time you can start on it..
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  • Profile picture of the author HCFGrizzly
    Give it a go.
    "Quit smoking" is a huge niche. I myself am trying to quit smoking at the moment but can`t seem to find enough motivation to do it.
    The personal story is something nice, a bonus to add to your website.
    Also, the time is right, we are at the beginning of a new years, and all the people go with the "new year, new me" mentality.
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