Will you sell a site that earns $600/month for $12,000?

30 replies
My site is not for sale but someone emailed me saying he is interested to buy my site if I want to sell it. I asked him how much he can pay and he said he can offer me $12,000.

My site is news site and is 11 months old earning from Adsense.

What do you think?
#$12 #$600 or month #earns #sell #site
  • Profile picture of the author Kay King
    If the site isn't for sale, doesn't matter. Unless the site has potential to earn more than $600 in time, negotiating to see what they buyer will pay could be smart.

    I will say it's unusual in my experience for someone to throw out such an offer on a site that's not for sale where stats have not been released. Usually a potential buyer asks if a site is available or has at least a few questions before giving a firm offer. Especially strange the offer is exactly 20X the monthly revenue.
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    • Profile picture of the author silveraden
      Originally Posted by Kay King View Post

      If the site isn't for sale, doesn't matter. Unless the site has potential to earn more than $600 in time, negotiating to see what they buyer will pay could be smart.

      I will say it's unusual in my experience for someone to throw out such an offer on a site that's not for sale where stats have not been released. Usually a potential buyer asks if a site is available or has at least a few questions before giving a firm offer. Especially strange the offer is exactly 20X the monthly revenue.
      The stats are not available for everyone but I think what made him interested is the number of Facebook shares and comments for every article as many of the posts went viral.
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  • Profile picture of the author salegurus
    I'll bet it's one of those "get an appraisal" before i pay scams...
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    • Profile picture of the author SunilTanna
      Another possibility is that they are preparing the ground for a UDRP to grab the domain name.

      To win a UDRP, they must show they own a valid trademark, that your site infringes it, and that you are using the domain in bad faith. An attempt to sell the domain for a high price to a trademark owner can be interpreted as the latter,

      Now, I know that they approached you, but it's not unknown for trademark owners to selectively provide evidence to UDRP panels (e.g. just the bit where you say "I'll sell for $12,000!). There is no real penalty for them (other than not winning the dispute), even if the UDRP panel finds out about this kind of misleading evidence.

      Check domainnamewire.com's archives for many news stories (and other domain disputes generally) where this kind of thing has occurred.

      My suggestion is to find out who they are, or who they are representing.

      If it turns out their offer is legit, take the money. Your site is almpst certainly not worth more than $2,000 or $3,000. You can use their money to kick-start your next project.
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    • Profile picture of the author nahid7
      Originally Posted by salegurus View Post

      I'll bet it's one of those "get an appraisal" before i pay scams...
      Correct, I faced same issue for one of my domain name.
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  • Profile picture of the author onSubie
    Just make sure it isn't the "get appraisal" scam.

    Even if you are not really interested in selling, you could follow up and say you are interested. See if he is willing to pay securely through an escrow service.

    If he asks for a site valuation from a paid service then it is a scam.
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  • Profile picture of the author Jake Sacks
    I would make sure you do the deal in Escrow if you decide to.


    Another question you have to ask yourself is -- can you replicate this success? If you think you can you can churn out a few of these sites a month and have them grow throughout the year. If you can't replicate this I would not sell, I would let it grow and grow.
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  • Profile picture of the author Oziboomer
    Originally Posted by silveraden View Post

    My site is not for sale but someone emailed me saying he is interested to buy my site if I want to sell it. I asked him how much he can pay and he said he can offer me $12,000.

    My site is news site and is 11 months old earning from Adsense.

    What do you think?
    Hi Silveraden,

    A usual small offline business that has systems in place and is profitable can sell for 2-3 times multiple of annual earnings + assets.

    Good online businesses are a bit like some public companies that they can attract much higher multiples.

    If the $600p/m is net profit then that is $7200 annually so you would expect higher than 12K...but the age of the business is still young.

    I would say that unless you can replicate the success so far that you hold onto your asset and build it further.

    If it is growing and if you do intend to sell...that you market it at what is an attractive price for both seller and buyer.

    If earnings are consistent then you should get a good return for your efforts.

    Best regards,

    Ozi
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  • Profile picture of the author silveraden
    Yes, I can replicate the business and the earnings have been consistent and increasing as well. There is no trademark issue because the domain is not associated with anything.
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    • Profile picture of the author xnice
      I smell scam, you should be careful.

      Can I ask you about traffic of your website per month and the niches?

      Does it relate to physical products ? Or you site may have some potential income.
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    • Profile picture of the author Oziboomer
      Originally Posted by silveraden View Post

      Yes, I can replicate the business and the earnings have been consistent and increasing as well. There is no trademark issue because the domain is not associated with anything.
      The key if you are thinking of building a business for sale is not if you can replicate the business but someone who is looking to invest can achieve the same success.

      The more systemised you can make things so you can step aside if required the better.

      If you are thinking of selling in the future it helps to set up a variety of unique factors so when you are ready to sell you can just hand over the passwords and off you go.

      It makes it clean for buyer and seller.

      Regardless of whether you are considering selling now or later you should always build to make it easy to sell.
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    • Profile picture of the author Steve B
      Originally Posted by silveraden View Post

      . . . the earnings have been consistent and increasing as well. There is no trademark issue because the domain is not associated with anything.

      Silveraden,

      I don't have a clue what your business is all about except you have a news site, but personally, I think you would be crazy to sell your site to a stranger right now.

      I have no doubt, with a few minor adjustments, your site could be making 2 to 5 times the revenue it currently generates . . . and the site is less than a year old.

      Keep your site, but adjust your revenue streams. Adsense is a tough business model by itself. But if you're making $600/month and revenue is growing . . . don't kill that golden goose.

      If you strategically build a list of subscribers, add some affiliate products in the niche, and maybe even add some of your own products or some licensed products, you could easily double or triple your revenue immediately. How do I know?

      Because you're getting a good amount of traffic already to make $600/month from Adsense (given their paltry commissions). You should easily be able to do $1,500/month with slight adjustments. And a year from now I would think you could do much, much better.

      My point is . . . why sell for $12,000 now when you could make that much in a short order within a year or two on a monthly basis with some additional income streams.

      And here's another thought: your site could be a wonderful venue to host advertisers from your niche. Business owners love news sites because they give legitimacy and credibility to businesses by association. This could be another income stream for your site - limited premium advertising spots for business owners in the niche.

      Don't sell your golden goose . . . at least not until you have developed it to its full potential.

      The very best to you,

      Steve
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  • Profile picture of the author ChrisBa
    Originally Posted by silveraden View Post

    My site is not for sale but someone emailed me saying he is interested to buy my site if I want to sell it. I asked him how much he can pay and he said he can offer me $12,000.

    My site is news site and is 11 months old earning from Adsense.

    What do you think?
    I would, that's 20 months worth of income. To me it would make sense to sell. Unless of course there are easy ways you could scale to make more money monthly.
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  • Profile picture of the author SunilTanna
    A usual small offline business that has systems in place and is profitable can sell for 2-3 times multiple of annual earnings + assets.
    Profit less expenses - including salaries.

    It's only $600/month profit, it the money really is 100% auto-pilot, or that's $600/month after paying whatever expenses are necessary to run the site including a salary to a webmaster or content creator..

    If it's a full-time job to run the site, very few people are going to want to pay $12,000 to get themselves a full-time job that only pays $600 per month.

    There's also a big risk, especially when handing over a site to somebody else to run. And this can also lower the price. If I buy a successful McD's franchise, provided I continue to follow the manual, continued success is largely guaranteed. On the other hand, small online business often depend on external factors like continued good rankings in Google, or the owner being able to create equally popular new content regularly, which are uncertain issues for the future.

    Your site might be worth $12k or more to somebody, but there's good reason to be skeptical.

    If the other is genuine, take it - because your site isn't worth anything like $12k to you right now, unless you are getting the $600/month by doing absolutely no work at all, and are also confident that this can continue for a couple of years.
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  • Profile picture of the author Augustinus
    It smells fishy why would someone just throw price so high and so soon. Ask them questions who they are ? why they want this site? I suggest that price from 6 to 12 K would be good but 20 K be aware.
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  • Profile picture of the author PassiveIncomes
    Originally Posted by silveraden View Post

    My site is not for sale but someone emailed me saying he is interested to buy my site if I want to sell it. I asked him how much he can pay and he said he can offer me $12,000.

    My site is news site and is 11 months old earning from Adsense.

    What do you think?
    Yes, I will sell if I'm not interested to continue the site, you can always start another new site to build something else. If i'm you, I will sell it. With $12,000 you can do a lot of things!
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  • Profile picture of the author silveraden
    We had a 30-minute discussion over skype and everything is clear now. They don't need the site. They just need the domain. I didn't noticed that the domain I registered a year ago was just expired and I grabbed it luckily without checking the domain history.

    Matt (the name of the interested party), said they offered to buy the domain from the previous owner but they did not get any response after several emails. The previous owner did not renew the domain (parked before) and Matt did not notice it. They said the domain is very important to their business...

    I don't know if I sell the site + domain but I think I will give it a go. Competition is not an issue because he said, they will use the domain in different business model (not to continue the news site)...

    I can transfer my content in new domain if I decide to sell the domain..
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    • Profile picture of the author Kay King
      If you can pocket over $10k and move the news site content to a different domain and end up getting the same results....that's a BIG win win for you.
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      • Profile picture of the author Finaco
        Originally Posted by Kay King View Post

        If you can pocket over $10k and move the news site content to a different domain and end up getting the same results....that's a BIG win win for you.
        This is an interesting idea as well. Is it easy to transfer website name and content? What if once he sells it, they don't delete the content... How does this work?
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        • Profile picture of the author Sid Hale
          No brainer...

          Originally Posted by Finaco View Post

          This is an interesting idea as well. Is it easy to transfer website name and content? What if once he sells it, they don't delete the content... How does this work?
          She would ONLY be selling the domain name, so she would simply
          1. back up the content to her own storage media (local hard drive or cloud server),
          2. delete the content from the existing domain, and ONLY then
          3. modify the DNS record to transfer the domain.

          That way the buyer never gets their hands on her content, and she would have that content available for re-uploading to her replacement domain.

          P.S. I think your decision to keep this asset was the right decision.
          Republishing on a new domain would almost certainly cause a dramatic loss in revenues for the next 3-6 months, while you patiently waited for the new domain to attract the same traffic levels as you are currently experiencing for the site.
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    • Profile picture of the author GlobalTrader
      Originally Posted by silveraden View Post

      We had a 30-minute discussion over skype and everything is clear now. They don't need the site. They just need the domain. I didn't noticed that the domain I registered a year ago was just expired and I grabbed it luckily without checking the domain history.

      Matt (the name of the interested party), said they offered to buy the domain from the previous owner but they did not get any response after several emails. The previous owner did not renew the domain (parked before) and Matt did not notice it. They said the domain is very important to their business...

      I don't know if I sell the site + domain but I think I will give it a go. Competition is not an issue because he said, they will use the domain in different business model (not to continue the news site)...

      I can transfer my content in new domain if I decide to sell the domain..
      A couple of questions come to mind:

      1. If you have had the domain registered for one year and "Matt" really wanted it, why didn't he contact you previously? And, if he was so interested why didn't he put it on a pending backorder so he could capture it when it expired??

      2. Get it in writing that he is buying the domain only and not the content and that you are free to use the content on a new site, if you so choose.

      3. Be sure to use Escrow.com for a transaction of this size. Just because someone sounds nice and trustworthy on the phone or on Skype does not mean they are not a snake in the grass as the old saying goes.

      I wish you success with whatever you decide - it would be nice if you post here later how the transactions goes.
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    • Profile picture of the author MouseandMice
      Originally Posted by silveraden View Post

      We had a 30-minute discussion over skype and everything is clear now. They don't need the site. They just need the domain. I didn't noticed that the domain I registered a year ago was just expired and I grabbed it luckily without checking the domain history.

      Matt (the name of the interested party), said they offered to buy the domain from the previous owner but they did not get any response after several emails. The previous owner did not renew the domain (parked before) and Matt did not notice it. They said the domain is very important to their business...

      I don't know if I sell the site + domain but I think I will give it a go. Competition is not an issue because he said, they will use the domain in different business model (not to continue the news site)...

      I can transfer my content in new domain if I decide to sell the domain..
      How is this still a question?

      You said the domain means nothing to you because it is a random name.
      He doesnt want your actual site that is making $600/mo.
      He just wants to buy your URL (which you said means nothing to you) for $12,000.
      And he is cool with letting you keep your actual content and continue it.

      And you're asking for advice?
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  • Profile picture of the author Randall Magwood
    Well, you're making $600/month from one site.... you sound like a very competent marketer. We all gotta take risks in business. Sell the domain, get the $12k, then start another site. Doesn't matter if it's a similar news site or a simple ebook site or affiliate site. Try and see.
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  • Profile picture of the author BlueBridge
    Everyone has given you a good opinion, it is now left to you to decide what to do. 12k is a very good offer for a site that makes 600 a month.
    Notes of warning,
    If they ask you to do valuation from a paid site, don't!
    Do not release any of your password to them until the transaction is completed.
    Do not accept paypal payment or check from them it should be strictly escrow
    Record and document each process of transfer e.g when transferring domain name, record the video and keep. Even though escrow covers you, you still can't be too careful.
    And finally, make them sigh a transfer agreement before initiating and form of transfer.

    If you get to sell, then you just struck a gold mine, don't do a churn and burn business but think of a long term, build some to sell and build some to keep.

    Cheers
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  • Profile picture of the author Curtis2011
    Depends on the niche and the business model. If I think my site is going to lose popularity and lose profit before it earns $12,000, then I would sell it.

    But if the site is going up in profitability, or likely to continue earning about the same for years to come, then why sell? Unless you are sure you can make a better investment with the money, you are better off in the long run just keeping it.

    Trading an asset that is increasing in value (website that pours cash into your pocket) for an asset that loses value (inflation every year) is very stupid unless you can immediately invest that money into another appreciating asset.

    Edit: I just read your update. I would say that selling is still very risky if your website relies on SEO traffic. When you change domain names, you lose all your previous backlinks and search rankings.

    On the other hand, if your website gets most of its traffic from social media or other methods that don't rely on search rankings, you may be able to change domain names and still maintain most of your traffic and income levels.
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  • Profile picture of the author Finaco
    Here's my take. If you need the money urgently right now, only then I would take the offer. Because the website is already giving $600/month which translates to 1.5 years of money. BUT you earnings could increase or the worst case scenario fall.

    Personally, if you're not putting in a whole lot of effort into the website on a daily basis, I would keep it as a passive income...Do you think the website will improve and get bigger? Then you'll be able to get even a bigger offer or recover that $12K in a lot less time as well..
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    • Profile picture of the author silveraden
      Originally Posted by Finaco View Post

      Here's my take. If you need the money urgently right now, only then I would take the offer. Because the website is already giving $600/month which translates to 1.5 years of money. BUT you earnings could increase or the worst case scenario fall.

      Personally, if you're not putting in a whole lot of effort into the website on a daily basis, I would keep it as a passive income...Do you think the website will improve and get bigger? Then you'll be able to get even a bigger offer or recover that $12K in a lot less time as well..
      I review my traffic and earnings in the last 4 months and I finally decided to keep the site. I think the value will only increase after 1 more year. This can be a long term plan as well so I decided to keep it. Thanks for all suggestions.
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      • Profile picture of the author xnice
        Originally Posted by silveraden View Post

        I review my traffic and earnings in the last 4 months and I finally decided to keep the site. I think the value will only increase after 1 more year. This can be a long term plan as well so I decided to keep it. Thanks for all suggestions.
        I think you can sale the website and take $12k. $12k is big money, you can use it for a new project, hire more people, outsource more content, promotion, scale it up.
        Because they need your domain. You deal with them that the price for domain only, so you can transfer the old content to new domain and start again with new blog name and domain name.
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        • Profile picture of the author Oziboomer
          Originally Posted by xnice View Post

          I think you can sale the website and take $12k. $12k is big money,
          It is relative to your situation.

          12K is not big money....

          ...well maybe it depends where you live.

          $12K pays about a week of costs in my business but that is just one perspective.

          It would pay one average employee less than 3 months wages.

          It would pay...perhaps...the cost of setting up something that "might" earn $600 pm.

          12K is not that much when you are in business and you deal with bigger numbers.,,,but I would say it would be nice to find an additional 12K anytime....but that is unlikely to happen.

          There are plenty of people who would like to invest $12K and get $600 per month earnings.

          That kind of return is pretty attractive for an investor rather than a skeptic.
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  • Profile picture of the author johnbarclay33345
    If I am able to earn $600 per months by this site, It is good & you will be able to earn more & more. On the other hand if you need money instantly, you can sell this site. Thanks for understanding.
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