Dragons den web site Latest Free Stuff.co.uk

4 replies
Hi Guys,

There was a guy on Dragons Den last week who wanted the dragons to invest in his web site latest free stuff .com
He stated that he had 340,000 visitors per month and over 100,000 email addresses in his database

My question is this. I was under the impression that the Google penquin had eradicated web sites unless they had content and lot's of it, thereby giving the "big boys" the number one pages in Google.
This guy has no content does he, unless you call page after page of product content.
I think once I understand this I may be closer to understanding the whole IM business?

Also, what's to stop a big company stealing his thunder now he has exposed it?
#den #dragons #free #latest #site #stuffcom #web
  • Profile picture of the author cooler1
    The Google Penguin update was about combating web spam where people have built backlinks to their site, resulting in an unnatural backlinking profile. The Penguin update wasn't related to on-site content, apart from over optimization such as using the same keyword too often in an article.

    It's a misconception that a site needs lots of content to rank. Some people have ranked pages in Google just using a photo.

    Originally Posted by mikeb222 View Post

    Also, what's to stop a big company stealing his thunder now he has exposed it?
    On Dragon's Den, he said that he's never spent any money on advertising because all his traffic has come from exclusive deals. So it seems that is the USP of his site.

    Big companies already know about the popularity of freebies online, so it's not like he's exposed a novel idea that people didn't know about.
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  • Profile picture of the author enyuma
    Please can someone help me and show me a proven method for promoting any Offer in any niche? Atleast I know someone here have had success so is possible you teach me the exact tactic even if it means paying I will inbox me
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  • Profile picture of the author Tom Addams
    I saw this DD, too.

    While a service like SimilarWeb is no substitute for literally looking at your own stats, in cases where we don't own the website, and therefore have no access to those stats, it is a pretty accurate and useful tool.

    As you mention OP, the chap claimed to have 340K/ monthly visitors (uniques or raw, he didn't say) and over 100K subscribers (I think he said 150K, but don't hold me to it), and claimed his traffic came entirely from search (at least I'm pretty sure he said "entirely;" whether he said entirely or primarily, the claim was that most of it came from search. And search traffic is what investors like to hear; keep that in mind.

    Now take a look at this:

    LFS Stats

    A few Cliff Notes:

    1. 200K visits in December.
    2. Above average bounce rate.
    3. 40.29% from search.
    4. Top referring site (Startups) is non-action-taking traffic.
    5. 2.89% visits from mail.

    Interesting.

    Ask yourself this: if you have 100K or 150K subscribers, and your website was getting 200K visits a month, would you expect to see mail traffic as low as 2.89%?

    I could go on, but I'll stick with one last thing: the domain. Any domainer worth his salt will tell you that domain is very far from being a premium. Is the domain useless? No, of course not; the metrics are nice enough. The point is though: nothing spectacular.

    So! Would I have invested?

    No.

    Several reasons. Here are 3:

    1. The claims.
    2. The stats.
    3. Relative ease to compete (and dominate).

    To topple LFS, you'd need (among other elements):

    - A premium domain
    - Strong marketing plan (to include socials, especially)
    - B2B relationships

    I could add to the above, but you get the picture.

    - Tom
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    I Coach: Learn More | My Latest WF Thread: Dead Domains/ Passive Traffic

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