How does alexa ranking affect your sales?

15 replies
Let's say you have a product and you have a website (sales page) for it.

How can your website's alexa ranking affect your sales? Directly or indirectly?

I mean, may customers check alexa ranking of your sales page before they buy a product from you?

And I see some software sales page, alexa rankings of them are like 10k / 20k etc. I guess they get lots of visitors, so maybe they make lots of sales.

Also I have some other questions:
1. Web based application sites are getting great rankings on alexa compared to other kind of websites in general. I think it happens because they are applications on the "web" and many people have to enter that site to be able to use their applications. That's why they have great rankings on alexa, right?

2. But I see that a lot of desktop based software websites (sales pages) have good rankings on alexa too though they don't get much visitors. I mean X blog (which contains only articles) gets 10k visitors per day, and it's on 700.000th ranking on alexa, but Y software website gets only 500-600 visitors per day and it's on 100.000th ranking on alexa. How does alexa know it's a software website, and are my observations true in your opinion?
#affect #alexa #ranking #sales
  • Profile picture of the author dburk
    Hi maryJacko,

    I think you are worried about the wrong things.

    While there might be a handful of people that look at alexa rankings and let that influence their purchasing decisions, I believe that to be a very rare thing, Probably less than 0.00001% of the population will do that.

    I believe you can safely ignore the Alexa ranking, unless you are in some sort of niche that Alexa ranking really matters, like selling a service that is intended to boost Alexa rankings, then you had better have a decent Alexa ranking. Otherwise, forget that and focus on things that really matter, like traffic sources, sales copy, conversion rate optimization, etc.
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    • Profile picture of the author maryJacko
      Originally Posted by dburk View Post

      Hi maryJacko,

      I think you are worried about the wrong things.

      While there might be a handful of people that look at alexa rankings and let that influence their purchasing decisions, I believe that to be a very rare thing, Probably less than 0.00001% of the population will do that.

      I believe you can safely ignore the Alexa ranking, unless you are in some sort of niche that Alexa ranking really matters, like selling a service that is intended to boost Alexa rankings, then you had better have a decent Alexa ranking. Otherwise, forget that and focus on things that really matter, like traffic sources, sales copy, conversion rate optimization, etc.
      I already focus on all the other factors. But alexa ranking was always important to me. Why did I trust clickbank.com in 2010 back then? Because their alexa ranking was great, I was new to the IM and I believed them just because they were very popular on the net.
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      • Profile picture of the author dburk
        Originally Posted by maryJacko View Post

        I already focus on all the other factors. But alexa ranking was always important to me. Why did I trust clickbank.com in 2010 back then? Because their alexa ranking was great, I was new to the IM and I believed them just because they were very popular on the net.
        Hi maryJacko,

        You are in that "0.00001% of the population" that I was referring to in my earlier reply.

        If your goal is to sell to yourself then by all means, focus on what is important to you. However, if you are targeting a different audience, then focus on what matters to them, and in most niches 99.9999% of the people will never even bother to look at alexa rankings, much less allow them to influence a purchase decision.

        In marketing, we must set aside our on personal preferences and biases and cater to the audience that we are targeting. If you happen to be selling something that has a connection to Alexa rankings then it makes sense to focus on it, in nearly all other cases it is likely a waste of time and resources.

        Please note that about the only people that actually look at Alexa ranking are webmasters. If you are not selling something to webmasters then it is highly unlikely that a potential customer will even have heard of Alexa rankings.
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        • Profile picture of the author JohnMcCabe
          I would wager that most of my customers wouldn't even know what an "Alexa ranking" is, much less care about it.
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        • Profile picture of the author maryJacko
          Originally Posted by dburk View Post

          Hi maryJacko,

          You are in that "0.00001% of the population" that I was referring to in my earlier reply.

          If your goal is to sell to yourself then by all means, focus on what is important to you. However, if you are targeting a different audience, then focus on what matters to them, and in most niches 99.9999% of the people will never even bother to look at alexa rankings, much less allow them to influence a purchase decision.

          In marketing, we must set aside our on personal preferences and biases and cater to the audience that we are targeting. If you happen to be selling something that has a connection to Alexa rankings then it makes sense to focus on it, in nearly all other cases it is likely a waste of time and resources.

          Please note that about the only people that actually look at Alexa ranking are webmasters. If you are not selling something to webmasters then it is highly unlikely that a potential customer will even have heard of Alexa rankings.
          My customers are professional audience, they make money from the net. I forgot to talk about it in my OP, sorry.
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          • Profile picture of the author Sid Hale
            Hi Mary,

            Originally Posted by maryJacko View Post

            My customers are professional audience, they make money from the net. I forgot to talk about it in my OP, sorry.
            You've been given the right answer repeatedly, but let me try to phrase it a little differently for you...

            If your customers have any interest at all in Alexa, perhaps they aren't the "professional audience" that you think they are, and if they focus their attention elsewhere, they might make more "money from the net".

            Alexa rankings are immaterial to anyone.

            Anyone who thinks those rankings have any value, probably read an outdated ebook written around 2005 that they downloaded from some juarez site. (The rankings were of no value then, either - but more people believed they were and yet another internet myth was born.)
            Signature

            Sid Hale
            Coming Soon... Rapid Action Profits (Pro)

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  • Profile picture of the author JC Web
    Alexa rankings are meaningless to consumers and would not affect sales at all. Only competitors, advertisers, other website owners, and people buying and selling websites even look at alexa rankings. And they are not even that useful that those purposes, but those are the only people even looking at an alexa ranking. Customers are oblivious to and couldn't care less about alexa.
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  • Profile picture of the author PassiveIncomes
    Originally Posted by maryJacko View Post

    Let's say you have a product and you have a website (sales page) for it.

    How can your website's alexa ranking affect your sales? Directly or indirectly?

    I mean, may customers check alexa ranking of your sales page before they buy a product from you?

    And I see some software sales page, alexa rankings of them are like 10k / 20k etc. I guess they get lots of visitors, so maybe they make lots of sales.

    Also I have some other questions:
    1. Web based application sites are getting great rankings on alexa compared to other kind of websites in general. I think it happens because they are applications on the "web" and many people have to enter that site to be able to use their applications. That's why they have great rankings on alexa, right?

    2. But I see that a lot of desktop based software websites (sales pages) have good rankings on alexa too though they don't get much visitors. I mean X blog (which contains only articles) gets 10k visitors per day, and it's on 700.000th ranking on alexa, but Y software website gets only 500-600 visitors per day and it's on 100.000th ranking on alexa. How does alexa know it's a software website, and are my observations true in your opinion?
    Nope, alexa don't affect sales! Unless your site is really at the top 1000 or so.
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  • Profile picture of the author JustinLee720
    it does not affect your sales. I don't think the customer would even care about the alexa rank
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  • Profile picture of the author maddyy
    If people know what it is? I doubt it would much... :/
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  • Profile picture of the author Randall Magwood
    Originally Posted by maryJacko View Post

    How can your website's alexa ranking affect your sales? Directly or indirectly?
    (I need a muscle relaxer.)

    Alexa is for the most part irrelevant. Plus the most common way to access it is through the Alexa toolbar. But it still doesn't matter. I've seen sites who's alexa ranking is over 3,000,000.... and they were still killing it. I'm talking $50,000/month killing it.

    Don't focus on it, and i dont really advise you to go down the service route that you're considering - that the Alexa ranking is necessary for. It's an easy way to drive yourself nuts.... all over a silly ranking that doesn't send you monthly paychecks for having a good ranking.
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  • Profile picture of the author onegoodman
    alexa rating has never made an effect on my sales, in a funny way it is working on reverse, i am having more sales when alexa indicate my ranking is going lower, and less sales as i am becoming on their top 100k
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  • Profile picture of the author DustinInTheWind
    Banned
    Alexa Rankings really doesnt concern most people imo,
    I think it all boils down to Marketing. How well you sell the product.
    And when a customer feels satisfied with whatever you sold to them, its just gonna follow through.

    I work for Bluagile, basically a DSP. and ive seen our alexa ranking and its nowhere near the top website.
    However, we still have people coming in and a lot are really happy with the services.
    I may be a bit biased because i work there, but from my perspective. When you take care of a single apple in a bunch its not going to rot and infect other apples its going to maintain its freshness and eventually be sold.
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  • Profile picture of the author Augustinus
    I never think about alexa ranking this way so I am not sure if people look at that probably no. Most common user do not know about alexa ranking and it means nothing to them . Also I do not see correlation between alexa rating quality of sales page/product and Alexa ranking. And quality of product respectively your sales experience is what matters most.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by reachintan View Post

      Hi,


      In my opinion, ALEXA rankings do not have any effect, if the website is good enough with an awesome landing page. Just keep your content 100% authentic and real with an eye grabbing design using themes from link drop removed.



      Good luck!
      We now return you to our regularly scheduled program...
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