Does anyone suffer from.....

16 replies
Does anyone suffer or have suffered from Internet Marketing information overload? If so what did you do to get out of the situation? With all of the awesome products and services coming out daily. flooding our inbox, it is sometimes hard to not reach for the "New Shiny Object"
#suffer
  • Profile picture of the author talfighel
    After 5 years struggling online back in 2007 or so, I used to buy all sorts of products that promised me the world. Back then, there was not a whole lot of information like there is today. The one thing that really made a huge difference for me is finding the right mentor. When you know someone is doing really well and is willing to teach others, you are bound to succeed if you just put your ego and do what they say.

    But the biggest problem today is that there are many bad goo-roos who teach stuff that they don't really use.

    There are some guys and gals who are doing really well and teach all that they do online to make things really work for them.
    {{ DiscussionBoard.errors[10480612].message }}
    • Profile picture of the author JohnMcCabe
      There's a difference between information overload and SOS.

      If you have information overload, it usually means you've tried to "drink from the fire hose" even if it's a single topic. I still find myself in this spot sometimes when I start researching a topic. The cure is to get a very clear idea or vision of what you want from all that data, and then walk away for awhile. Let your subconscious digest what's already there. I often find that I can come back and things that made no sense before come into much sharper focus.

      SOS (Shiny Object Syndrome) means hopping from product to product, method to method, model to model, without giving any of them a real chance to work. The only cure I've seen work is to go cold turkey. Stop buying new stuff altogether.

      Pick something you already have that excites you, and commit to working on it until you either succeed or know it won't work for you. For example, back when I was consulting for small businesses, one method of prospecting was going from business to business, pitching the decision makers. I gave it a fair try, and even saw some success, but never lost that feeling of being an intruder. I shelved that method and concentrated on methods that had those owners raise their hands.

      The good news is that neither information overload nor SOS is fatal if treated.

      The bad news is that, left untreated, either one can cause permanent or even terminal paralysis for your business.
      {{ DiscussionBoard.errors[10480718].message }}
  • Profile picture of the author Jason Kanigan
    Originally Posted by arrival7 View Post

    Does anyone suffer or have suffered from Internet Marketing information overload? If so what did you do to get out of the situation? With all of the awesome products and services coming out daily. flooding our inbox, it is sometimes hard to not reach for the "New Shiny Object"
    Unsubscribe from every list you aren't really using or intently interested in getting value from.

    I subscribe to TWO marketers. One purely for entertainment and the other to keep an eye on what he is doing.

    Remember you cannot duplicate the efforts of the rich and famous without their resources. A successful IMer can throw money at traffic all day long, and force their funnel to work. You cannot.

    Cheap clicks, expensive clicks...doesn't matter. Anyone who concentrates on the cost of traffic in isolation is a fool. $2 clicks or even $25 clicks are fine--IF you are making enough on the sale to cover the expense of getting there. Concentrate on ROI.

    "I got 2 cent clicks!"

    "Yeah, but did you make any MONEY?"

    "Um, no."

    Make sure you're focused on the right things.

    Traffic

    and

    Conversion.

    Don't overcomplicate.

    That's all you need to focus on. Traffic, Conversion, ROI.

    It costs you something, even if it's "only" your time (that's my most important asset), to get that traffic. Hopefully, if you're smart, it's pre-qualified.

    Then you have to fully qualify and Convert it into buyers.

    Then you'll have an ROI.

    So your clicks are $1 each. OK.

    And your sale price is $100.

    That means, ignoring the "fixed costs" of the website dev, hosting, etc., you can blow a whopping $90-99...MAYBE EVEN MORE if you have a back end offer...to get that sale.

    Better have that back end offer, huh.

    What I see in this forum is far too much concentration on some stupid pet trick to get cheap traffic that isn't pre-qualified and is therefore almost useless...and a total ignorance of how to set up a profitable, measurable, controllable funnel.

    Focus on that second part.
    {{ DiscussionBoard.errors[10480707].message }}
  • Profile picture of the author PassiveIncomes
    Originally Posted by arrival7 View Post

    Does anyone suffer or have suffered from Internet Marketing information overload? If so what did you do to get out of the situation? With all of the awesome products and services coming out daily. flooding our inbox, it is sometimes hard to not reach for the "New Shiny Object"
    Unsubscribe all, and get 1 of the product and focus on it.
    {{ DiscussionBoard.errors[10480721].message }}
  • Profile picture of the author mustafavanancio
    Almost every newbie experiences information overload or shiny object syndrome at some point.

    The way to get over it is to choose a skill you want to learn, something that you feel you will enjoy and is a skill that is in demand. Do some research about this.

    Then get a mentor who has a got a good track record in that area. A mentor can teach you things that you can't learn from an online course. They can give you valuable feedback that is unique to you. What you learn from them will give you a strong foundation to build on.

    Focus on an area of specialty and then expand your skills one at a time until you learn enough to make some money.

    Never stop learning.
    {{ DiscussionBoard.errors[10480734].message }}
  • Profile picture of the author ChrisBa
    Originally Posted by arrival7 View Post

    Does anyone suffer or have suffered from Internet Marketing information overload? If so what did you do to get out of the situation? With all of the awesome products and services coming out daily. flooding our inbox, it is sometimes hard to not reach for the "New Shiny Object"
    Pick one traffic source, one niche, etc and ignore everything else (at first). Learn what you picked well before looking at others.
    {{ DiscussionBoard.errors[10480738].message }}
    • Profile picture of the author Kieran D
      You can take a lot of the action steps mentioned here but I really think the best way is to get a mentor. That way you are accountable to someone and have to focus on one path.

      Kieran
      {{ DiscussionBoard.errors[10480997].message }}
      • Profile picture of the author rakota
        Originally Posted by Kieran D View Post

        You can take a lot of the action steps mentioned here but I really think the best way is to get a mentor. That way you are accountable to someone and have to focus on one path.

        Kieran
        For most people this is the answer. At least an accountability partner.

        For all its reach the Internet can be an impersonal and lonely place. Going it alone is tough.

        You have to try and make human connections through all the digital "connectivity".
        Signature

        {{ DiscussionBoard.errors[10481308].message }}
  • Profile picture of the author kursat
    At the end of the day, all you need for success is going to be focused hard work.

    There are lot of "easy make money products, shinny objects" on sale. We can not rule out that some of these things won't work for you, but most of the people just end up buying product after product. They just hope that they find an easy solution to making money online.

    Unfortunately, there isn't. Even the easiest method would need your focus and work. So bottom line, to echo what is said above, find what you want to do and do not give up until you make a success out of that.
    {{ DiscussionBoard.errors[10481000].message }}
  • Profile picture of the author StokesM
    I think almost everyone that begins the journey of "IM" suffers from this same problem (information overload). I know I did. We want to get there as fast as we can, not realizing by not mastering "1" niche, tool, software, etc...

    We are really just "treading water" and going NOWHERE FAST! However, there is a cure! I remember reading a quote on a forum once a few years back from a young lady that had this problem.

    The Quote: Don't go WIDE go DEEP! Pick a Niche, learn everything you can about that Niche, ie, market, advertising, tools needed, what forums to join, audience, etc...

    Then MOVE on to the next?

    Be Blessed
    Chris
    Signature
    Are You Making $65,000 to $80,000 a Year Where You Live? If not, You Should Be! Any One Can Do This! NO Experience - NO Problem!
    {{ DiscussionBoard.errors[10481007].message }}
  • Profile picture of the author laurencewins
    It sounds to me that you have no real focus. Internet Marketing is a HUGE industry with thousands of ways to make money. If you're holding an apple, an orange, a pear, a banana, a peach, a bag of grapes and a water melon, what will happen?

    You'll drop some or all of them and most likely they will get smashed or squashed and you got no benefit from them at all.

    If you got a bag of apples and learned all about them, you'll become better at what you do. I hope this analogy makes sense.
    Signature

    Cheers, Laurence. Read my Warriors for Hire ad.
    Writer/Editor/Proofreader. Place orders.

    {{ DiscussionBoard.errors[10481013].message }}
  • Profile picture of the author Randall Magwood
    Internet marketing "information overload" is very common amongst newbies. Heck, it's common even with people who have been trying to make a good income online for years. The best thing you can do is "get in and get out". Create a marketing schedule that details everything you will be doing everyday to market your business. That way procrastination is lessened, and you're staying on topic with your marketing. Plus you get more free time for yourself.
    {{ DiscussionBoard.errors[10481028].message }}
  • Profile picture of the author Brent Stangel
    If so what did you do to get out of the situation?
    Laser focus.

    Pick one thing and stick with it.
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
    {{ DiscussionBoard.errors[10481055].message }}
  • It depends on your level of focus if you level of focus is high then you can't have information overload. It's impossible for that type of people.
    Signature
    soon people... Relax...
    {{ DiscussionBoard.errors[10481086].message }}
  • Profile picture of the author Rory Singh
    Unsubscribe from everything except the (1) or two marketers who are actually giving you value. Not hard to avoid info overload.

    Just FOCUS on one thing at a time.

    1 Product

    1 Traffic Getting Strategy

    I am only subscribed to (2) marketers lists.
    {{ DiscussionBoard.errors[10481102].message }}
  • Profile picture of the author discrat
    Originally Posted by arrival7 View Post

    Does anyone suffer or have suffered from Internet Marketing information overload? If so what did you do to get out of the situation? With all of the awesome products and services coming out daily. flooding our inbox, it is sometimes hard to not reach for the "New Shiny Object"
    For me at least, you just have to find ONE thing that turns over a profit ( Revenue minus total Expenses)
    and just exploit the heck out of it. Put your blinders own and once you have this really going and scaled up look for a second avenue of cash flow.

    And as they like to say around here Rinse and Repeat


    - Robert Andrew
    {{ DiscussionBoard.errors[10482050].message }}

Trending Topics