I created a spreadsheet of other websites in my niche that I might be able to purchase solo ads from. And I added in data about all these sites from Alexa:
- their global rank
- their bounce rate
- how long people spend on their site
- the number other sites linking to them
But, somebody told me that Alexa isn't accurate. Is that just the global rank that isn't accurate? What about the other data? Is there some other free tool I can use instead that is accurate? (I don't use Chrome, I use Firefox and IE btw) I heard about SEO Quake for Firefox, but it looks like it gets data from Alexa.