How much are websites worth these days?

20 replies
I've got a site on sale and it's been a while since I've sold one. I've seen a lot of Amazon and Adsense sites making less than $100 and selling for over $2500.

It's crazy how people are paying that kind of money, for example: I found a site making $30 per month with 1,700 visitors a month and it sold for $2500.#

Is the market changing?
#days #websites #worth
  • Profile picture of the author Lisa Gergets
    A lot depends on the niche, the keywords and products the site targets, how much marketing and SEO have been done with the site, it's rankings...depends on many factors, not just the income the site makes (but definitely, that, too!)
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  • Profile picture of the author Ripster
    If you're really interested in this, go on Flippa and analyze the market by checking the recently sold section.
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  • Profile picture of the author chyan007
    Banned
    Originally Posted by larryboy03 View Post

    I've got a site on sale and it's been a while since I've sold one. I've seen a lot of Amazon and Adsense sites making less than $100 and selling for over $2500.

    It's crazy how people are paying that kind of money, for example: I found a site making $30 per month with 1,700 visitors a month and it sold for $2500.#

    Is the market changing?
    No market has not changed a lot,

    Obviously your Site had good potential and the person who bought it knows what he is doing

    They have a big team and they thow how to take a website to a whole new level and this is what they are doing

    Chyanit
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  • Profile picture of the author seobuzz
    Yes the example you gave really sounds strange as the final price is nearly 85Xcurrent month revenue. Usually most of the sites would sale in 10-20Xcurrent month revenue. However there is always exception to this rule. And I guess this site also belongs to that exception category! However there may be other factors which I am ignoring here (as I don't have complete information regarding that website)

    One reason could be this website is in some "evergreen" niche, only few months old and does not need too much involvement; literally runs on autopilot. Hence the buyer have sensed the opportunity to cash in big in future. Still its my wild guess nothing concrete conclusion due to the fact that I don't have enough information.
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  • Profile picture of the author Francisco PIW
    All the above is true. What other factor you need to consider is the time the website has been earning money. It's not the same $100/month during 12 months that during 3.

    I tell you this because one website I have which is generating $150/month has received many offers recently for 10x it's price ($1,500), the reason behind is that it has been getting $150 during only 3 months.

    I'm not at professional in selling/buying but it's a fact I found out. By the way the website I'm talking about it's an Adsense site.
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  • Profile picture of the author Randall Magwood
    Depends on a few factors besides current income. Maybe it's an untapped niche and the current owner of the site SUCKS at marketing and conversion. But maybe YOU (investor) can see the humongous potential of the site... enough a of potential to invest thousands of dollars in it via advertising.... and then see that the $2500 price tag is a steal.
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  • Most people don't want to hear this it's like they want a uniform price but the truth is the site is worth what someone is willing to pay. Some "junk" site that you would not pay $10 for the domain let alone the site another person will pay 2 grand and the earning is $0 and the traffic is 0 and it's a one page misspelled site. Why would the "moron" pay 2 grand? That can't be answered and him might be a genius when he makes 100K the next years so for some he is a moron for other he is smart. It comes down to whatever people want to pay. There are a million people who spend $1 on godaddy coupon get something like GiveMeAGrandNow.com then list it and demand money why? Because they registered it now they demand payment. And guess what? Some get it! That's all there is to that!
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    soon people... Relax...
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  • Profile picture of the author stoneseo
    normally, if the site is stable you can sell it at the amount you will do in 12 months, for example, if you make $100 a month, you can sell it for $1,200.
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  • Profile picture of the author Synnuh
    The example you gave was probably based around a niche where the new owner could make substantially more with the traffic.

    For instance, one of my friends a few years back had an AdSense site based around addictions. He worked in an addiction treatment center, so the content was grade A.

    He built it up to $2,000 a month in AdSense then started reaching out to the advertisers bidding on his site, offering up exclusive advertising for them.

    One of the advertisers he reached out to owned Passages Malibu (HUGE rehab center) and offered him $140,000 to buy the site outright.

    He replied with $250,000 not expecting anything from it, and the owner contacted him back with the lawyer's information and how to move forward.

    Once the deal was done, he'd sold the site for $200,000 and it was only making $2,000 a month.

    I can guarantee you, though, that Passages Malibu has made millions off his site, already.

    In the end, 10x is good for a junk site that's going to churn and burn -- if you've got the balls to buy it.

    20x to 25x is for any sites with decent content, history of traffic and earnings, and aren't going to tank in the next 6 months.
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    • Profile picture of the author Devilfish168
      Originally Posted by Synnuh View Post

      The example you gave was probably based around a niche where the new owner could make substantially more with the traffic.

      For instance, one of my friends a few years back had an AdSense site based around addictions. He worked in an addiction treatment center, so the content was grade A.

      He built it up to $2,000 a month in AdSense then started reaching out to the advertisers bidding on his site, offering up exclusive advertising for them.

      One of the advertisers he reached out to owned Passages Malibu (HUGE rehab center) and offered him $140,000 to buy the site outright.

      He replied with $250,000 not expecting anything from it, and the owner contacted him back with the lawyer's information and how to move forward.

      Once the deal was done, he'd sold the site for $200,000 and it was only making $2,000 a month.

      I can guarantee you, though, that Passages Malibu has made millions off his site, already.

      In the end, 10x is good for a junk site that's going to churn and burn -- if you've got the balls to buy it.

      20x to 25x is for any sites with decent content, history of traffic and earnings, and aren't going to tank in the next 6 months.

      some Marketers are lurking around checking which website worth to take over.

      I still remember not only website...

      even the site design sucks , contents etc.....

      I feel these marketers who work for big companies , are actually aiming the Domain names perhaps , not the website ?

      is like striking lottery ...when big marketers want to buy your domain names.
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      • Profile picture of the author Synnuh
        Originally Posted by Devilfish168 View Post

        some Marketers are lurking around checking which website worth to take over.

        I still remember not only website...

        even the site design sucks , contents etc.....

        I feel these marketers who work for big companies , are actually aiming the Domain names perhaps , not the website ?

        is like striking lottery ...when big marketers want to buy your domain names.
        You know Patrick? Or talking general?

        If you know him, hit me up. ;D We may know each other.
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        • Profile picture of the author Devilfish168
          Originally Posted by Synnuh View Post

          You know Patrick? Or talking general?

          If you know him, hit me up. ;D We may know each other.
          huh what you mean bro?

          I read the news is many years back....think from CNN or where....

          under technology news...

          is about domain been snap by big company.

          lol I also hope one day who knows one big company want to buy my domain name I don't sell to them.

          by the way how the process works? "IF" someone want to buy your domain name?
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          • Profile picture of the author Synnuh
            Originally Posted by Devilfish168 View Post

            huh what you mean bro?

            I read the news is many years back....think from CNN or where....

            under technology news...

            is about domain been snap by big company.

            lol I also hope one day who knows one big company want to buy my domain name I don't sell to them.

            by the way how the process works? "IF" someone want to buy your domain name?
            You said you remembered the site -- thought you knew Patrick, the guy that sold it to Passages.

            If someone wants to buy it, you download the site through FTP, get the database, .xml file, or the static HTML pages and send it over. Forward the domain, and let them take care of the rest.
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            • Flippa could be a better place for its analysis.
              Regards
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            • Profile picture of the author Devilfish168
              Originally Posted by Synnuh View Post

              You said you remembered the site -- thought you knew Patrick, the guy that sold it to Passages.

              If someone wants to buy it, you download the site through FTP, get the database, .xml file, or the static HTML pages and send it over. Forward the domain, and let them take care of the rest.
              if noob on this how?

              don't have FTP on my mac....also

              my site is all done by outsource.

              I only know how to post new contents .
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  • Profile picture of the author Curtis2011
    Typical sale price is around 24x monthly profit nowadays, give or take a bit.

    Obviously with online businesses there are a ton of variables involved in determining how valuable a site is. And also, as others have said, a person might value a site higher if they personally could profit from selling their own products or services to the traffic in the website's specific niche.

    Most IM'ers tend to want to buy sites that are "turnkey" or don't require any work to set up or maintain the income, such as sites that make money off of the passive methods of Adsense or Amazon affiliates.

    Also, a site can sell for more than 24x monthly income if the analytics show that it is growing and that the income will likely increase in the future.
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    • Profile picture of the author Troy Herbert
      flippa is the best way to get an understanding of the market.
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  • Interesting thing.
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  • Profile picture of the author dawoodkhan97
    It depends on a lot of factors such as:
    - Niche
    - Competition
    - Potential
    - Traffic
    - Revenue
    - Traffic Trend
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  • Profile picture of the author Synnuh
    It's a fairly extensive process, and judging by your questions, I'd recommend you not try it.

    That being said, if you want to try it, here's a tutorial: https://codex.wordpress.org/Moving_WordPress

    You've got a learning curve ahead of you -- or pay someone to do it.
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