Which Business Model Do YOU Prefer?

14 years ago

I voted Single Product Sales Page. From a buyers perspective I get distracted easily so multiple product sites can lose me in the browsing and I never buy. Single product pages force me down a path.

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marciayudkin

14 years ago

Steven,

Your question isn't clear enough.

Do you mean, do we prefer it as a customer or as a business owner?

Those are two different points of view, and someone might answer it differently depending on how they thought you meant it.

Could you please clarify what you mean?

Thanks.

Marcia Yudkin

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Glenn Leader

14 years ago

Originally Posted by marciayudkin

Steven,

Your question isn't clear enough.

Do you mean, do we prefer it as a customer or as a business owner?

Those are two different points of view, and someone might answer it differently depending on how they thought you meant it.

Could you please clarify what you mean?

Thanks.

Marcia Yudkin

Judging by Stevens language, I think he means business
owners point of view. Time will tell if I'm wrong of course.

HTH

Glenn

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Marian Berghes

14 years ago

Well...there are kinda 2 sides to this story.

Normally I prefer 1 site with 1 product.

But...lets take the IM niche for example...once you get a couple of products going, you make a central hub with your business name or something and put all the products in there.

While still promoting the individual sites, you start promoting your central hub too.

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JaniG 14 years ago

I prefer:

Model 1 - Promoting a single product targeted to a specific keyword phrase
or phrases through a sales page.

It makes my marketing more targeted.

But then again i have another authority site that i find gets more 'word of mouth' traffic because it has general info about the niche..

but i prefer Model # 1
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John Taylor

14 years ago

Why does it have to be 'either or'?

You can significantly increase your bottom
line profits if you set up a central portal, or
authority, site together with "satellite" sites
that are each dedicated to a single product
or topic.

Your product sites will attract tightly targeted
traffic and you can then redirect buyers to
your portal with a "Customers who bought
this also purchased from this range" message.

John

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Steven Wagenheim

14 years ago

Originally Posted by John Taylor

Why does it have to be 'either or'?

You can significantly increase your bottom
line profits if you set up a central portal, or
authority, site together with "satellite" sites
that are each dedicated to a single product
or topic.

Your product sites will attract tightly targeted
traffic and you can then redirect buyers to
your portal with a "Customers who bought
this also purchased from this range" message.

John

John, I'm not saying it has to be either or. I'm asking if people
have a preference...nothing more, nothing less.

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alpha249

14 years ago

Persoanlly I think 1 site for one product works best conversion wise

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Roger Costa 14 years ago

Im going with an authority site with many products - simply because its difficult enough getting traffic for one site. Imagine many
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Mukul Verma

14 years ago

I would choose 1.

I had one site, multiple products. Then when I stripped everything and kept it focus on one, my sales went through the roof.

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JayXtreme

14 years ago

I spend the majority of my time on multiple product sites..

But there is also a huge portion of my business that is directly focused on building single products sites... so.. with that said...

You need a 3rd option to your poll:

BOTH!

Peace

Jay

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Steven Wagenheim

14 years ago

Originally Posted by JayXtreme

I spend the majority of my time on multiple product sites..

But there is also a huge portion of my business that is directly focused on building single products sites... so.. with that said...

You need a 3rd option to your poll:

BOTH!

Peace

Jay

Jay, I purposely left out both because I wanted to know if
people had a preference of one over the other.

Sure, you probably like chocolate and vanilla ice cream but if
you had to choose just one of them, which would you choose?

There is a definite reason why I forced a choice of the two
and thus left out both.

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kkchoon

14 years ago

Agreed, I use both as well, but gear more towards content rich site.

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ajbarnes777 14 years ago

I prefer single product pages. I used to have a multiple product review site and the conversions were horrible. The moment I switched to just one product, the CTR (to hoplink), and the conversions dramatically increased.
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Kenneth Fox

14 years ago

I have to say both. You should have both as a 3rd choice in the poll.

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SRLee

14 years ago

Single Product Sales Page.

I often find myself tempted to buy whatever IMers are offering, but it is ALWAYS curbed when I suddenly realize I don't have a credit card and the price have to be multiplied by a factor of 3.6.

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ladyshadowrider

14 years ago

I have used both business models, however, I've found that my single product sites convert better.

JMPE,
Tamara

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markshields

14 years ago

From a selling point of view I would go for option 2 only because I am a firm believer that you should never put all your eggs in one basket

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JoshuaWriter

14 years ago

I vote for number 1: It's much easier to get higher conversions than an authority site and can much more money without the added work of managing a authority site.

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Jimerson Farveez

14 years ago

I am getting more profit via authority site-multiple products rather than single one

So, I just like it, however, I am sure, if we drive huge traffic for both the methods, We can get more sales depends on the traffic (targetted traffic)

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Dean Shainin 14 years ago

Hi Steven,

I prefer Model 1 - Promoting a single product targeted to a specific keyword phrase or phrases through a sales page.

Primarily because of my ability to write the copy for a single product sales page myself that can cost a lot of money to have someone else write it for you. I feel more focused as well...

Cheers,
Dean
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- KenJ 14 years ago
  
  I prefer 1,
  
  I think you can focus your efforts better when you are only thinking of one thing at a time. When I land on a site that has many products I think "How did I end up here?" And move on
  
  Kenj
  
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  1 reply
  
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  vicone 14 years ago
  
  I prefer 1 for individual product sales but I also use a hub so that I can cross-promote different products using basically the same email content.
  
  A hub need not be an authority site. It can also have a theme which makes it easier to "connect" different product sites. Communication with those who opted in at the different product sites is easier if the hub site has a theme which is common to the different products.
  
  I also prefer my product sites to be "content rich".
  
  Ivan
  
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chrisgarrett

14 years ago

I prefer authority sites as I like taking a customer all the way from first time visitor through to long term customer, but I do single product sites too

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Neil S

14 years ago

I actually put together authority sites that sell a single product.

Your product needs to be somewhat versatile to do this however.

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Steven Wagenheim 14 years ago

Originally Posted by Neil S

I actually put together authority sites that sell a single product.

Your product needs to be somewhat versatile to do this however.

I would think your product would have to be very generic and broad based
to pull this off.

I tried to do this in the health niche, and while I was able to sell the
highly targeted products (from a special products page) the "generic" product
that I was trying to sell failed miserably.

I think sites like Amazon.com (I'm not even sure how to classify them as
they're not really an authority in one niche) is the ideal model if you can
pull it off. Think about how many millions of customers from all different
niches they must have.
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George Sepich

14 years ago

Steve,

From a making money standpoint for myself, I would go with Model 1.

George

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FG 14 years ago

(I love good questions like this.)

I use model 2 with a twist. It strategically flows into Model 1.

FG
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Sylviane

14 years ago

I use both. Both work for me

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