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How to get "As Seen On" the legit way?

by kcw983
15 replies
Hello,

I see all over marketers are using "As Seen On" with large websites, magazines, etc. I know some of these are false and have never been seen on those sites or magazines, but I am wondering what is the best way to go about doing this the legitimate and legal way?

I am wondering if you advertise on these sites, can you then legitimately claim your product was seen on that site or magazine?

Any great ways to accomplish this so I can advertise we were seen on our products niche sites?

Thanks in advance for any tips!
#as seen on #legit
  • Profile picture of the author Markets
    Well I assume the "legit" way to do it is to legitimately get onto these places you claim to be on.

    Regards to the ads, I guess you could do this, but again I've never claimed something as such so I lack much more help than that.
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  • Profile picture of the author Synnuh
    They use "As Seen On" because they probably got a guest post published, or an interview, or something.

    Perception is reality.
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    • Profile picture of the author myob
      For less than $1,000 you can get your product advertised on just about any media to legally legitimize this very powerful marketing claim. It's been done quite successfully even by affiliates for Clickbank and Amazon products for many years. For example, a few insertions on inexpensive late night cable TV is quite adequate for an "As Seen On TV" advertising statement.
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  • Profile picture of the author JohnMcCabe
    I suppose you might get away with using an ad to generate an "as seen on/in" credit, but this has a high risk of backfire. Most of those I've spoken with do not regard ads as part of the content of a site, magazine or show unless it's one of those "funniest ads" specials.

    Of course, if your desired positioning is "lying sleazeball", this is perfect for you.

    A more legitimate way to get your credit would be things like:

    > a guest post on a popular blog
    > inclusion in the 'what's new' section of a newspaper or magazine
    > a quote, properly attributed to you, in a news story or article
    > you get the idea...
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  • Profile picture of the author Jeff Burritt
    Banned
    Pay money. That's the quick legit way. And it's not hard. Contact Scripps Media for example. Pay them a few thousand for some web commercial spots. They'll show your 'tv ad' as preview commercials before the videos on their news website. So, yes, technically speaking you were seen on an NBC affiliate or whatever.

    The more scammier way, a lot of people do, especially on linkedin, is just use a press release. That's a grey area in my opinion. I don't consider that truly worthy of 'as seen on.' But hey, no one said internet marketers were that ethical anyway
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Jeff Burritt View Post

      Pay money. That's the quick legit way. And it's not hard. Contact Scripps Media for example. Pay them a few thousand for some web commercial spots. They'll show your 'tv ad' as preview commercials before the videos on their news website. So, yes, technically speaking you were seen on an NBC affiliate or whatever.

      The more scammier way, a lot of people do, especially on linkedin, is just use a press release. That's a grey area in my opinion. I don't consider that truly worthy of 'as seen on.' But hey, no one said internet marketers were that ethical anyway
      My take is just the opposite.

      Buying an ad so that you can say "as seen on" is the scammy way because it implies an endorsement from the media outlet that really doesn't exist.

      Getting a legitimate press release included in a legitimate media outlet is a whole different animal.
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      • Profile picture of the author Jeff Burritt
        Banned
        I have personally help clients pay Scripps to get on both local news TV stations and their local news websites. One client for example signed up for a 6 month subscription to be the exclusive local biz partner for their category, and paid about $8,500. The client was the featured local biz for the news segments on TV every Tuesday, plus they were featured as a local biz partner on the news website with over 50,000 impressions, and had over 100 30 second spots made by the TV station video crews which took 2 full days to shoot.

        And you think a simple press release is more legit??!! Well, everyone's entitled to their opinion




        Originally Posted by JohnMcCabe View Post

        My take is just the opposite.

        Buying an ad so that you can say "as seen on" is the scammy way because it implies an endorsement from the media outlet that really doesn't exist.

        Getting a legitimate press release included in a legitimate media outlet is a whole different animal.
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        • Profile picture of the author myob
          Originally Posted by Jeff Burritt View Post

          I have personally help clients pay Scripps to get on both local news TV stations and their local news websites. One client for example signed up for a 6 month subscription to be the exclusive local biz partner for their category, and paid about $8,500. The client was the featured local biz for the news segments on TV every Tuesday, plus they were featured as a local biz partner on the news website with over 50,000 impressions, and had over 100 30 second spots made by the TV station video crews which took 2 full days to shoot.
          LOL! You can get essentially the same advertising leverage with 30 late-night cable TV spots for approximately $500-$1000 total.
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          • Profile picture of the author Jeff Burritt
            Banned
            I agree. But this client didn't want to be on cable, they specifically wanted to be on the NBC local news. Hey, it's their money right

            Originally Posted by myob View Post

            LOL! You can get essentially the same advertising leverage with 30 late-night cable TV spots for approximately $500-$1000 total.
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        • Profile picture of the author JohnMcCabe
          Originally Posted by Jeff Burritt View Post

          I have personally help clients pay Scripps to get on both local news TV stations and their local news websites. One client for example signed up for a 6 month subscription to be the exclusive local biz partner for their category, and paid about $8,500. The client was the featured local biz for the news segments on TV every Tuesday, plus they were featured as a local biz partner on the news website with over 50,000 impressions, and had over 100 30 second spots made by the TV station video crews which took 2 full days to shoot.
          What you are describing is not the same as buying a remnant ad, one shot 30 second spot and then claiming "as seen on" whatever show, which is what most reading this thread will consider.

          The way I read it, it would be more like buying a 3-line classified ad in a regional edition of USA Today and then promoting "as seen in USA Today."

          What you describe is more in the line of advertorial, and an ongoing campaign. I have no problem with that.

          Originally Posted by Jeff Burritt View Post

          And you think a simple press release is more legit??!! Well, everyone's entitled to their opinion
          Continuing in the same vein, which is more legit? Getting a mention in a "New and Noteworthy" column in a magazine, an editorial choice? Or the same remnant ad which requires nothing more than cutting a check?
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          • Profile picture of the author discrat
            Yep, I think just buying one short ad impression just so you can say "as Seen" may not be fraudulent but just a little
            sleazy, imo
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      • Profile picture of the author Oziboomer
        Originally Posted by JohnMcCabe View Post

        My take is just the opposite.

        Buying an ad so that you can say "as seen on" is the scammy way because it implies an endorsement from the media outlet that really doesn't exist.

        Getting a legitimate press release included in a legitimate media outlet is a whole different animal.
        When you do something well the media tends to promote you.

        When I was 14 I appeared on BBC TV Blue Peter and threw boomerangs around the central courtyard (golden balls) of BBC TV Studios - like 1982?? and had an article published in the UK Radio Times

        About a year later I appeared in New Scientist - https://books.google.com.au/books?id...chummy&f=false

        I've appeared on the Today Show....in fact closed the show with Katy Couric and Matt Lauer throwing boomerangs around Rockefeller Plaza.

        Been in Sports Illustrated....

        ...and so many TV, Radio, Print...etc...etc.,,,everywhere worldwide.

        Maybe I should plaster all these appearances all over my websites...

        NOT.

        I'm proud of my achievements over the years but I don't see the need to "self-promote" by using appearances where you are a guest as self-aggrandizement.

        Sure...I use them when necessary....

        ....just like I use the "Old School Tie"

        BUT...paying for appearances and THEN claiming FAME.

        To most people when they see the "Appeared on"...or As SEEN on TV.

        They really see someone just sticking painted feathers on an ugly pig.

        In the day when there was no social media, no internet, no video streaming....

        ...appearing somewhere on TV meant something.

        Today...not so much.
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  • Profile picture of the author FreedomBlogger
    The simple and most obvious answer is to Legitimate be recognized and mentioned on those sites! lol

    Don't you think??

    You can also look to publish a guest post and then have some right to say that!

    This would be the answer to your question buddy!
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  • Profile picture of the author HelpingYouBeAnExpert
    Problem with legit is that you and I don't agree on the word.
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    • Profile picture of the author myob
      Originally Posted by HelpingYouBeAnExpert View Post

      Problem with legit is that you and I don't agree on the word.
      The perception of "legit" only matters to one's targeted prospects. I agree this seems silly, but there are still large segments of the population who will always be significantly swayed by products appearing on mass media.

      For example, there are tens of thousands of "as seen on TV" products listed on Amazon which I've used for years in building nearly instant credibility in the vast majority of my niches.

      In addition, I have produced many "info" videos of Amazon and Clickbank products for the claim to "as seen on TV" bragging rights. It really is a very powerful yet rather subtle marketing tool.
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