3 replies
Hello
Just wanted a quick answer:

Is brandname bidding allowed?
Like I want to try an old method that involves bidding on some product names on google PPC Adwords. I tried it and it worked like 5 years ago, just wanter do know if it is allowed now.
Thank you.
#bidding #brandnames
  • Profile picture of the author JC Web
    Trademark bidding is allowed. You need to keep in mind your quality score however. It may or may not produce the results you are expecting. You should also go directly to Adwords for answers to questions like this. They provide a ton of information, including a very direct and clear answer about this question. It is best to get your answers about Adwords directly from the source instead of the mostly misinformed people on a forum.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by JC Web View Post

      Trademark bidding is allowed. You need to keep in mind your quality score however. It may or may not produce the results you are expecting. You should also go directly to Adwords for answers to questions like this. They provide a ton of information, including a very direct and clear answer about this question. It is best to get your answers about Adwords directly from the source instead of the mostly misinformed people on a forum.
      This...^^^^

      If you take someone's uninformed advice that you can do something, and you get banned, the person who told you wrong is not going to pay you for your loss, nor will the vendors take "a guy on a forum said it's okay" as an excuse.

      Further, even if Adwords allows trademark bidding, many product sellers do not.

      If you value your Adwords account, get permission from both in writing (digital or otherwise) and hang onto the documentation.
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  • Profile picture of the author time4vps
    It's best to use official sources:

    AdWords Trademark Policy - https://support.google.com/adwordspo...wer/6118?hl=en
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