7 Tips to Recruit People Online for your MLM Business
1. Self-Funded Proposal
One way to bankroll your primary networking efforts is to also recruit people to a secondary system. This allows you to make money while you recruit. It also broadens your appeal. Not everyone is going to be interested in your primary network. Some people like vitamins, and some people don't. Same with electricity, cell phones, weightloss, skin care, etc. So it's good to have a network-neutral system that allows people to also recruit for whatever primary network they like. And this way you can still get residuals from people who don't even work your primary network. Examples of self-funded proposals are MLSP and Traffic Authority. I'd personally stay away from Empower Network because it looks especially spammy and probably won't last much longer.
2. Wordpress
Use wordpress as a way to quickly put up your own personally branded website. Wordpress is also easy enough to manage and make regular updates. Hosting is relatively inexpensive, and the themes and plugins have gotten a lot better the last few years. You can even use a free theme, and a drag n drop layout editor to create a nice looking site. If you want to use a premium theme, themeforest is a great way to go. I like to use the top selling themes. They are widely used and well supported by the developers. I'd stay away from themes which are not used by a lot of people. They tend to be buggy and often not regularly updated. Some premium themes already include visual composer and sliders too. So you don't have to buy those separately necessarily.
In addition, I like Akismet, All in One or Yoast, and Super Cache. Don't install too many plugins. Keep your site simple. Create a nice logo, or have somebody off Fiverr design one for $5. You might even use a lead capture plugin like Leadpages, Instabuilder, or OptimizePress. But if you know visual composer well, you may not even need another plugin. Also, choose a domain that is generic to mlm or networking. I wouldn't try to make it specific to your primary network. What if you decide to change. If you have a generic domain like CoolMLM.com or something, you can easily edit it for your new network. Use an autoresponder like Aweber or Constant Contact. Mailchimp doesn't allow mlms. So it's best to pay and get one that you can depend upon. Keeping this list intact will be important over the long haul.
3. Social media
Network marketing is a personal business. You can't hide behind a generic company-branded replicated website. People are not impressed with those anymore. Prospects want to know who they'd be working with. So let them see you. Brand yourself. Use attraction marketing. And social media is a great way to do it.
Facebook is probably the easiest place to start, and in many ways the most effective because so many people are there anyway. So share posts, let people know what you're doing. Share your results. Be transparent. It's even ok to share both the good and bad. People will respect your honesty. So post your pictures. Say how you love the company, products, and people. Be a spokesperson. Sell the feelings, just don't be a salesman. Make people want to join you on your adventure. Use posts, memes, videos, and share other people's positive experiences too. Don't worry about people finding the company or any other distributor. They'll google the company anyway, so don't worry about it. If people like you, they'll come back to you. So be responsive, polite and positive. Branding yourself on facebook is key. Join groups, be active, create your own group, boost your posts, do it all. People will begin to see your activity and see your commitment level.
LinkedIN is great for networking too. Make lots of connections, join groups, repost many of the same things you put on facebook. This will save you time. But, keep in mind, people don't want to hear about your two year old throwing up on LinkedIn. Save that really personal mundane stuff for facebook. I wouldn't spend money placing ads on LinkedIn though. I tried, and it was just a waste of money. Use linkedIn to broaden your reach, and let them know how to connect with you on facebook or skype or email or your own website. That's what I do.
Youtube
This is the world's second biggest search engine. If you like to make videos, then make a lot of them. I like short 1 minute or less videos just sharing a tip or insight. Don't make a long sales pitch, because nobody will watch it. Search google or youtube for questions people ask and make a video about that. You'll get some traffic right out of youtube, but you can also share your videos on facebook and linkedin too. So spread your videos around. I use Camtasia mostly for these videos, because it is faster than Premiere Pro. I don't worry about trying to make high-end looking videos. I just keep it short, simple and real. People aren't too concerned for the quality as long as you have something worth saying.
4. SEO
Install an SEO plugin on your wordpress blog like All in One (which is free) or Yoast ( which is paid). Make lots of blog posts, especially targeting long-tail keyword searches. You can use a software to help identify keywords, or use google keyword planner, or even just try typing in searches yourself into google and let the auto suggest feature tell you what people are typing in. Don't worry about low search volume. In fact, those are even preferred. Because you might just rank your post because the volume was so low that no one else took the time to target it. Then just do a lot of posts. Even if you only get one or two hits a day, you can multiply that by a lot of posts and that traffic adds up over time. Plus, this kind of traffic tends to be more targeted. So make your posts as specific as possible.
Make a spreadsheet or list of all the keywords you want to target. Make your your H1 and H2s more generic about mlm or network marketing. I wouldn't choose 'leader' or something like that. Definitely make it specific to mlm. Then make all your individual post titles H1 for your targeted post keyword. Also, upload images and videos with the files named as keywords. PNGs are fine, but you can also use jpegs and use the details tab to put in more keywords in the meta data before uploading the files to your site, and even to facebook, Youtube, LinkedIn, etc.
5. Roledex
If you're older, you know what this is. But for the internet generation, it's a CRM. Always keep track of people. It doesn't really matter if it's a spreadsheet or gmail or an actually Contact Management app/software. Just make sure you have an organized way to keep track of names, emails, phones, maybe the name of the prospect's current company etc, someplace you can get to on your phone or computer. You just never know when you might touch based with someone who is no longer working their old company and looking around. I have thousands of contacts. But it didn't happen overnight. So be long-term and stay consistent. This is one discipline you don't want to forget.
6. Brand Yourself Not Your Network
Networking is personal promotion. Network marketing has always been and always will be a people business. No amount of technology will replace the personal touch. Use technology but be personal. You might try new stuff like Periscope, but always remember the time-tested principles of networking. Those will never change.
Make sure you have a nice looking headshot photo. You might have a tagline or motto. Communicate your dreams, your 'why,' your expectations for this year, your journey thus far, and where you're going. Be the opportunity people are looking for. No matter where you're at, there's always someone else who knows less and feels like they don't have someone else who's willing to show them how to find success. So present yourself as a person who believes in success and wants to help others be successful. You are your brand. So brand yourself as a positive, motivated, helpful person. This is attraction marketing, and it works.
Make sure you try to help people solve problems. Share ideas to loose weight, or your own weightloss journey. Share ways to think more positive. Share ways to have more meaningful relationships. Share ways to improve your health and your appearance. Share ways to make more money. Share ways to travel more and meet new fun people. Share your experiences which are uplifting and positive. Remember, it's not just the money, it's really the lifestyle people are looking for. So brand yourself as the type of person someone else would like to be friends with. You'll find people who will join in on your journey, oh and your network too.
Also make sure you have a duplicatable system. Always promote your system. Keep it simple. People want to see what you're doing and be shown how they can do it too. So whether it's a web-based recruiting website, or mindset training, or offline recruiting method, it doesn't matter, as long as any adult in most any country can do it too.
7. Success breed success
Make sure you are connected with and following successful network marketers. Don't try to lone-ranger it. Find someone you respect who is more successful doing networking and team up with them. Learn from them. Do what they do. Follow their footsteps. It will probably take time, but it will be worth the effort. And it's a lot quicker following a proven path, than trying to figure it all out on your own.
Finally, I know people have strong feelings about MLM, but don't worry about people who don't like it. Who cares. Some like it. Some don't. Some people don't like CPA or Kindle or even SEO. Remember, to each his own. But the internet is a great way to make money. I'm been making money online for over 10 years now. I do some more traditional things like web design and video editing, which is very acceptable and understandable to the general population. But then I do affiliate marketing and list-building too, which a lot of people don't understand or don't like. So MLM is kinda the same thing. If you like it, then do it. If not, pick something else
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