Link to Squeeze Page VS Optin Box in Sidebar
In your own experience, is it better (in terms of conversion rate) to have an optin form directly in the sidebar (with the input email field and submit button), or is it better to have an image with a link leading to a fully fledged squeeze page?
Note: I'm talking sidebar because I'd like my visitors to be aware of the subscription form at all times, while they are browsing content on the site.
I haven't done any split testing yet, but here are my opinions:
- Having it directly in the sidebar decreases the number of user actions needed to complete the subscription
- There's little info that you can give in such a small area. Fully fledged squeeze page allows for more selling
- If a visitor is inclined to click on the "Get it here" link, he/she may as well input their email right away
What are your thoughts on this?
Steve Browne, online business strategies, tips, guidance, and resources
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Adwords and conversion optimisation consultant and Author of Convert!: How To Turn Interest Into Sales on Amazon
Chintan Mehta