8 {{ upvoteCount | shortNum }}
8 {{ upvoteCount | shortNum }}

Quirky ideas for promoting Amazon product in the Beauty category

by rossnmia
8 replies
Does anyone have any really good ideas for promoting beauty products on Amazon other than the standard Pinterest or other social media and building an email list?

Looking for any quirky ideas in this niche and opportunities for stimulate reviews.

Cheers
#amazon #beauty #category #ideas #product #promoting #quirky
  • Profile picture of the author bizgrower
    If they are like all natural and from NZ, or just from NZ, you could play off
    NZ stereotypes (for the US market anyway). The accent, kiwis, rugby,
    dangerous animals....Quirky and fun. A tag line like - after all, it's from
    New Zealand.

    Quirky beauty tips: like how Preperation H is also good for the treatment of bags
    under the eyes. Or a feminine hygiene product is also good as hand and foot softener.
    (I lost track of the woman who used it that way and don't know what product.)
    Did you that you can also use our _______ for getting rid of crows feet.... (said in a
    fun way).

    Also, sponsoring good, reciprocating charities. (See Anita Roddick and the Body Works.)

    Poke around at publicity and free publicity.
    Signature

    "If you think you're the smartest person in the room, then you're probably in the wrong room."

    {{ DiscussionBoard.errors[10499772].message }}
    • Profile picture of the author lanfear63
      I have had great success by using "As Used By Claude Whitacre" as a slogan

      Actually I lied, it fell flat on it's face, like he does... often

      But all "I'm not joking" aside, a lot of celebrities endorse products so that's an angle you could look at.
      Signature

      Feel The Power Of The Mark Side

      {{ DiscussionBoard.errors[10499897].message }}
      • Profile picture of the author MValmont
        Without Social Media? Why?

        Probably the easiest way to rank you product quickly is to do this:

        You do a Facebook Ad that says : Hey, are you interested in getting X for FREE?

        Then you actually send them the product for free. Yes you will loose inventory by doing this, but YES, your rankings are going to improve a lot also.

        The amazon algorithm works in a way that the more people buy your product, the more your rankings will improve, so why not give 100 units for free? Beauty products are usually really cheap so you won't spend a lot of money by doing this, and then because they received a free product, they will most likely leave good reviews...Assuming the product is good.
        {{ DiscussionBoard.errors[10500052].message }}
        • Profile picture of the author rossnmia
          Thanks - yep I do use Social Media already and it is very good, I am just looking for other ideas too. Thanks for your reply :-)
          Signature

          Adwords and conversion optimisation consultant and Author of Convert!: How To Turn Interest Into Sales on Amazon

          {{ DiscussionBoard.errors[10500056].message }}
  • Profile picture of the author Van Dam
    Have you thought of making a blog or website and ranking that high on Google?
    {{ DiscussionBoard.errors[10500100].message }}
  • Profile picture of the author bizgrower
    Originally Posted by rossnmia View Post

    Does anyone have any really good ideas for promoting beauty products on Amazon other than the standard Pinterest or other social media and building an email list?

    Looking for any quirky ideas in this niche and opportunities for stimulate reviews.

    Cheers
    Are you talking about your books or concoctions, or both?

    Dan
    Signature

    "If you think you're the smartest person in the room, then you're probably in the wrong room."

    {{ DiscussionBoard.errors[10501978].message }}
    • Profile picture of the author JohnMcCabe
      You could use conventional means with an unconventional niche.

      > Maybe cash in on the Bruce/Caitlin Jenner news with a line of content on beauty products for transgender persons.

      > Or, continuing in the gender bender vein, maybe cover beauty products for cross dressers and drag queens.

      > ???
      {{ DiscussionBoard.errors[10502712].message }}
      • Profile picture of the author IMstarter
        As has already been said you can give out some products to bump up the rankings a little. Or you can sell it discounted if you do not want to lose money.

        But you should have a blog site or somewhere where you have an audience to promote the product to.

        If the beauty product is generic for example argan oil you will be competing against the big boys who can undercut you. So I hope the product is a little more complex.

        I wish you the best of luck.
        {{ DiscussionBoard.errors[10502921].message }}

Trending Topics