Attracting Clickbank Affiliates to Quality Recurring Billing Product

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Does that music play during the actual workouts? I'm having issues hearing you.

Also, when budget allows and you are doing more videos I'd suggest a wireless mic (lavalier) - and secondary camera shot.

Back to affiliates - I'd be searching the blogging directories for blogs on fitness and then scoping them out.

The key to finding affiliates who are willing to do youtube vids is to find ones that have some decent traffic to their videos.

Most promoting clickbank items are looking for that high gravity and high commissions. If you've just engaged on clickbank this may take a few months to get some momentum going.

Things like personalized 1-1 coaching via email/phone/chat, group coaching, x day transformation challenges, daily/weekly/monthly paid newsletter with lots more information than you have on your site, etc.

Your base product would be what you have now. Those that like what you have (and with the high retention rate most seemingly do) may want to take advantage of more of you and be willing to pay more.

So if you had the base product at $11.65 per month, add one or two upsells/backends at let's say $49 a month or $97 one time (there are limitless variations that are possible), an affiliate may be a lot more interested in $10 a month commissions (5 times the current) or about $20 one time even if you kept the commission the same.

Your customers wouldn't feel cheated - they wouldn't buy the upsell unless they were sold already on you. They would be grateful for the extra help.

Mark

Unfortunately I had to delete this post

This is EXACTLY why you need to raise your prices.

Your price for ONE customer needs to be so high, that you wouldnt mind personally helping them to keep them on. A customer paying $10/mo, wont really incentivize you to go over the top for them. But someone paying $47/mo might?

Also, the affiliate network you are on is almost irrelevant. CB or whatever else might help a little by attracting you random affiliates. But those folk only make you a few sales. Your power comes from the JV relationships you build, aka BIG affiliates you can send a few hundred sales every time they promote. Go get those people. The rest will come.

You have good TV proof, you should use that in a VSL as your main hook. This would attract higher tier affiliates.

Unfortunately I had to delete this post, thanks everyone for the advice.

I believe they are separate items but they are essentially components of what his subscribers get. So lets say he has a particular assessment tool he uses as the starting point for every new sign-up in his specific S&C niche, he can now package that tool as a standalone product in its own right.

Yes, the people you were thinking of were perhaps fitness enthusiasts/bloggers who found out about this "IM thing" and decided to put up a few banners. Real affiliates don't do that. They set up their whole website and sales funnel to maximize conversion rates and profit. They'd even change their angle depending on the products available.

I'm not that experienced with Clickbank, but one thing to consider is it's not really the price you're charging, but the value they're getting. In other words, you can easily charge $99 for a product if it's worth it. However, perhaps you can start off with a $27/$37 product, and then a add a little more expensive one down the line. Multiple products can also be attractive to affiliates.

There's no way anyone can determine this. You can get one affiliate to send you 1,000 new clients a month, or you can get 10 affiliates to send you 100 new clients combined.

I don't know how this function works, but perhaps on your affiliate page you could say something like,

"I'm very protective of my brand and products, and I like to only work with people I'd love to represent my brand. So I've decided to individually approve each new affiliate because so many people just downright lie and spam to get a few sales. So for this, I'd appreciate if you could email me at email@email.com and tell me a bit about yourself and your website. I reply promptly, and if you've read this and understand how I feel, most likely you'll be a good fit to start a great business relationship together.

As for my part, I offer you good products with good commission rates, and fast and reliable support for your clients. I'm here to make this a win-win business relationship.

Thanks for taking the time to read and understand me, and I'm looking forward to working with you."

No matter how you word it, I think it's important to stress the fact that: a) you'll reply promptly; b) you do it to protect yourself and them by not letting spammers trash your brand's reputation (and therefore affect sales); c) you're offering all your support if they get approved and are equal in this business relationship. In other words, try not to sound condescending.

The downside of white-listing is that some affiliates don't want to disclose their websites.

Look at what your competitors are doing. You mentioned Jillian Michaels, for example. If you are going to compare pricing (or anything else) look at everything she's got her fingers in. She has training for trainers, books, DVDs, online programs, etc. She offers a lot of value with all kinds of prices. A DVD may be only $7 but many people will buy all of them and in fact anything she puts out. She may not have a $99 product (or she may) but she gets the same results in building a name for herself and being prolific in product creation.

What I've done before is to do a spreadsheet with features the competition offers down the left side and their names across the top and finally list the pricing for various packaging.

Think of all the different ways each offering helps the customer and how hard or easy it would be for you to do something similar. For example, a DVD can be played anytime there is a TV and DVD player around so internet access isn't needed. DVDs are done once and can sell forever. If they want more help, maybe they get access to the forum for free. But there is a limit to what amount of time you can spend for $7 - if any. So your forum would have different levels maybe if that's the main interactive component - bronze, silver, and gold.

The same thing could be done completely online but the point is publish it once, limit your time investment while providing value, and constantly be looking for more ways to help your customers (sell them more things - not in an unethical/slimy way but in a way that helps them achieve their goals).

Bronze users get access to bronze posts and your interaction is you do a 15 minute Q&A blast every week - just once. You post that it starts Wednesday at 7:00 and goes to 7:15. Then they quickly ask whatever question they have on their mind and you answer just as quickly because the goal is to add value but limit your investment at this level.

For example, "My right hand, left shoulder, and right foot hurt when I do exercises that puts too much pressure on them. What is a good alternative to pushups?" You: "DB bench press - not too much weight to start build up as you go.

Then you are on to the next question. You could even have the people to write their questions first in the forum so you could refer to them before the QA blast time

So you say DB bench press and Sally is waiting to see your answers so she immediately and quickly writes "I only have one DB will that work" to which you say "Yes go for it".

Then at the end you have a little spiel about the silver level benefits or your special price on the top 50 questions from my forum and more detailed answers for only $10.

So maybe that is Bronze or whatever. The second level up is an additional fee of $25 a month recurring with 50% going to affiliates. On this level 3 days a week you spend one hour answering questions plus access to more workouts.

The next level is $59 a month, includes the quick blast QAs, the 3 days a week QAs, 2 X a month 60 minute webinar/live demo.

Then you have the $99 a month version that includes all that plus 1 20 minute personal consultation a month plus 10% off all future products plus a forum level access where you spend more time (but still limited).

It sounds to me like you need a better balance between product creation, marketing, and customer support. The majority needs to be in the marketing area in my opinion but it seems you are spending way too much time in personal interaction. As I've mentioned before that's good but you say yourself that the customer will drop you like a hot potato with a little price increase.

So ask yourself are you really adding value to the customer where they see you as an expert and where they can't wait to buy the next product or hear the next words you speak? Or are they getting advice they don't value and will stop tomorrow if it's too expensive by even a couple dollars? In other words you are putting your heart and soul into helping them and they don't care, don't need it, don't want it or whatever the case may be. By limiting your time investment (get paid what you are worth) you can actually weed out those that are serious and help them even more while not wasting time on the tire (tyre ) kickers.

There are tons of ways to break up your offerings with the end result being more time for you, more value to the client (giving more time isn't necessarily the best value), being more attractive to partners, building a name for yourself, and making more money and having most of it "hands off" (publish once profit forever model).

For example, Butts could have its own set of DVDs, books, special part of the forum, personal coaching, etc. Then you have arms, abs, back, legs, etc. You could also break it down to how much people need to lose or age or goal such as getting ready for the beach, getting ready to get married, getting rid of baby fat (after having one), etc.

You are sitting on a potential goldmine if you can get all the pieces together. You already have an infrastructure in place for the most part. You have customers. You are doing the work. You are trying to provide value. You are doing everything right with a few marketing, product/offer tweaks needed.

Don't get overwhelmed. The first step, in my opinion, is to figure out how you can add more value to your customers while limiting your time investment.

Mark

Edit: That's a long winded way of saying get your offers/packages figured out first. Don't artificially inflate prices or go into it with an "I've got to get a $50 a month product together for affiliates" attitude. Provide value, limit your personal time investment at lower prices, make it as hands off as possible, try to step-by-step meet all the needs of your customers and then put a fair price on it with a fair commission. Then spend the majority of your time marketing those products and getting others to market for you.

Unfortunately I had to delete this post, thanks everyone for the advice.

Ah, so that's why the reply is gone? Sorry guys!

Thanks Devilfish168, great to be on your site. There's a contact from on my website if you want to get in touch anytime.

Julia, here's another thing to think about...

I'm a big fan of "borrowing" good ideas from other businesses and industries. In the insurance business, at least here in the USA, it's common for the the first premium on a new policy to be paid to the agent who sold the policy as a commission. The agent then collects a much smaller percentage with every renewal.

Might this work for you?

If the monthly rate is $20, you might get some play offering a one-time commission of $20 plus residual commissions at rates that make sense for you. You might not attract some of the super affiliates accustomed to bigger numbers, but the concept of a fair upfront payment and passive ongoing commissions, couple with the idea of building a "book of business" may appeal to fitness bloggers, nutrition bloggers, etc.

The idea of Lifetime Customer Value is important. I once heard a car dealer brag in an ad that he "lost money on every deal and made it up on volume." When I got a chance to ask him about it, he said that two things went into the claim. First, the manufacturers offered volume bonuses that more than made up for the up-front loss and second, he knew that if he sold someone one car, he had a good chance of selling them three or four over the years.

You could offer affiliates that generate a lot of business for you a bonus or maybe an increased commission rate.

I'm brainstorming in public, but maybe there's something here you could use...

Unfortunately I had to delete this post, thanks everyone for the advice.

Vendors often get the idea that Clickbank affiliates spend their time scouring the marketplace looking for offers and/or changes to offers. Some do, most don't. Many don't get beyond sorting based on gravity, then grabbing a link.

Keep building that list and put in the time doing proper email outreach. It's a bit time intensive, but it will get you far more results that sending boilerplate emails to a bunch of people just because they have a fitness blog.

And while you compile that list, don't ignore podcasters or video bloggers, along with people who have popular YouTube channels or social media pages.