Attracting Clickbank Affiliates to Quality Recurring Billing Product

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#affiliate maketing #affiliates #attracting #billing #clickbank #product #quality #recurring #recurring billing
  • Profile picture of the author Jill Carpenter
    https://accounts.clickbank.com/mkplS...ds=julia+b+fit

    (your link needed help)

    Established Members Site With Hundreds Of Subscribers. Very Low Cancellation Rate & Tiny Refund Rate Of Just 1%! 20% Commission- Initial Sale And Monthly Rebill! Genuine Quality Product Organically Grown Via Social Sharing, Now Recruiting Affiliates.
    Have you had a look at how the top selling products are doing it?

    https://accounts.clickbank.com/mkplS...LARITY&b1=1347

    You may want to consider looking for the affiliates who are promoting some of these other products, and then reaching out to them.

    One way to do this - I just took the top product and put in product name + review - found some videos on youtube.

    Also, checked some backlinks on the product to see where things are pointing to it.

    Just did a quick look - but didn't find any videos with links to your site within youtube. Do you have any?
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    • Profile picture of the author Julia B
      Unfortunately I had to delete this post
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      • Profile picture of the author Jill Carpenter
        Originally Posted by Julia B View Post

        Hi Jill, really appreciate the reply.

        The link I posted works for me - not sure what I did wrong there...?
        Log out of clickbank and then try your link.

        Does that music play during the actual workouts? I'm having issues hearing you.

        Also, when budget allows and you are doing more videos I'd suggest a wireless mic (lavalier) - and secondary camera shot.

        Back to affiliates - I'd be searching the blogging directories for blogs on fitness and then scoping them out.

        The key to finding affiliates who are willing to do youtube vids is to find ones that have some decent traffic to their videos.

        Most promoting clickbank items are looking for that high gravity and high commissions. If you've just engaged on clickbank this may take a few months to get some momentum going.
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  • Profile picture of the author Mark Singletary
    Your monthly fee in USD is $11.65 and you are giving affiliates commissions of 20% or $2.33. Without higher fees (and you probably deserve it if you are working hard every day as you say) or without back end products that the affiliate gets commission on, I think it's going to be hard to attract what you want.

    Commissions do matter. Especially when some of the top sellers have much higher prices and commissions. Even if someone stayed in your program for one year, the affiliate would only earn $27.96 and they can do that on many one shot sales without having to worry whether or not the customer will stay.

    Mark
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    • Profile picture of the author Julia B
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      • Profile picture of the author Mark Singletary
        Originally Posted by Julia B View Post

        What do you mean by "back end products"?
        Things like personalized 1-1 coaching via email/phone/chat, group coaching, x day transformation challenges, daily/weekly/monthly paid newsletter with lots more information than you have on your site, etc.

        Your base product would be what you have now. Those that like what you have (and with the high retention rate most seemingly do) may want to take advantage of more of you and be willing to pay more.

        So if you had the base product at $11.65 per month, add one or two upsells/backends at let's say $49 a month or $97 one time (there are limitless variations that are possible), an affiliate may be a lot more interested in $10 a month commissions (5 times the current) or about $20 one time even if you kept the commission the same.

        Your customers wouldn't feel cheated - they wouldn't buy the upsell unless they were sold already on you. They would be grateful for the extra help.

        Mark
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    • Profile picture of the author zoulkifl
      The number one thing I look for as an affiliate is the commission rate. Traffic is expensive wherever it comes from (SEO,email, PPC). We as affiliate marketers are looking for means to maximize out time and efforts.
      The best affiliates are product owners, website owners, community leaders, people that know how to drive a lot of traffic.
      Since you're dedicated to this you should have an idea who your best affiliate should be. Put yourself in their shoes and find out what this affiliate would find that is appealing about your offer and honestly I think you should revise your commission rate plan.

      When you run a business you should have a marketing funnel with different price ranges. All successful businesses do this. I didn't take the time to have a look at your offer but i hope what i posted here was useful.

      thanks
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  • Profile picture of the author Lucian Lada
    Some other thing to consider: regardless of how people choose to order the listed products, yours will always be closer to the end rather than at the top of the list. Given that this market has a lot of products, this means a lot of people won't even get to see your sales page.

    Plus, you don't really have a standard-looking sales page. I don't know whether this is good or bad, but it's something to think about. And you also have some things people don't like, like links to a blog, contact page, social media platforms, etc. That might cause leads to go away, or at least in the eyes of potential affiliates.

    All those things coupled with low commissions and low amount of money made per sale is going to make it an unattractive offer.

    And look at it this way: there are physical products that offer comparable commissions that are a lot more expensive, i.e. more profitable to promote. Even Amazon with it's much lower commissions would be better to promote given their very high conversion rate.
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  • Profile picture of the author Julia B
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    • Profile picture of the author Julia B
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    • Profile picture of the author Lucian Lada
      Originally Posted by Julia B View Post

      I certainly take your point about the commission being lower than a lot of other products, but remember that it's recurring so I think it stacks up pretty well against something like Amazon.
      I don't want to make you feel even worse, but you're probably wrong about this one. Typical Clickbank conversion rates are often 10x lower than typical Amazon conversion rates. So while the earning per sale are comparable, the number of sales one can make through Amazon are much higher.

      Personally, I think you're a bit too attached to your product/service. It makes sense because you've put a lot of effort and time, but the reality is it's just not an attractive Clickbank offer. Maybe you could find affiliates outside of Clickbank to promote your product, but your average Clickbank affiliate who browses through the listing won't touch it when there are so many other products that offer at least 50% commissions and price points starting at $27/$37.

      Also, if you believe you're offering a lot of value and you dedicate a lot of time, why don't you charge more? There are plenty of monthly memberships that cost $27/$37. And there's no shame in charging more, if that's what's stopping you.

      Doing this, you'll be able to offer more competitive monthly recurring earnings to potential affiliates, making it a much more attractive offer.
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      • Profile picture of the author Julia B
        Unfortunately I had to delete this post
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        • Profile picture of the author Lucian Lada
          Originally Posted by Julia B View Post

          Hi Lucian
          Ola.


          Originally Posted by Julia B View Post

          Yeah, I just mean that the fact that it's recurring commission (which is of course very passive income for the affiliate once the initial sale is made) makes it stack well against Amazon. For the sort of people on my affiliate list, like fitness bloggers, anyway.
          It might be passive, but it's very little. If it was $10 a month, then yes, it would be a bit more attractive, especially if people stay subscribed for a year. But with an average total rebill amount of $22 or something like that, it's just not an attractive offer. Maybe for fitness bloggers who don't know about Clickbank products, but as I said, for your average Clickbank affiliate, it's just not enough.


          Originally Posted by Julia B View Post

          I'm sure you're right about that, but I'm hoping that what I'm offering might still be attractive to people who are concern about being associated with a different type of product than the typical products offering 50%+ commission on Clickbank.
          Well, you aren't going to find these people on Clickbank. And if you find them someplace else and redirect them to Clickbank to sign-up and promote your offer, they might stumble upon the rest of the products and realize they could make more money from them rather than from your product.

          Originally Posted by Julia B View Post

          I previously did charge that sort of amount until just last November - in fact, the current price is a "promotion". However, I found the cancellation rate was higher at that price point and I also decided to drastically reduce the price in order to see if it bought in a lot more volume of sales. It's actually working really well in that regard.
          It increased number of sales, but did it increase overall profit? Because when you draw the line, the profit is all that matters.

          Regarding pricing strategy, I recommend you find something that is perceived as valuable and use it to increase price. You say you are very active on the forum, while the aforementioned fitness instructors are not (I'm assuming, at least). Well, that's a good selling point and justification for an increased price.

          So if anyone asks why the higher price, you say, "yes, my monthly membership might be higher, and I'm not as well-known as the others, but I'm here every day of the week offering support, advice and guidance. This takes a lot of time and on-going work, while other fitness stars only chime in once a week to say hi."

          That's how I see it. Yes, some people won't find enough to justify the higher price point, but you don't want those people in the first place. You want people who understand that logging in every day and offering help directly from the horse's mouth doesn't come cheap.

          At least that's how I see things.

          Originally Posted by Julia B View Post

          But I am looking at what I could offer as up-sell.
          I believe you've already been given a few suggestions in this thread. You can also promote Clickbank products as an affiliate (with high commission percentages ).
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  • Profile picture of the author Julia B
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    • Profile picture of the author JohnMcCabe
      Julia, have you considered having two sales pages? One for your 'regular' affiliates, and one for Clickbank affiliates just looking for something to promote?

      You may think they are tacky. Truth be told, most of them are. But they are what the typical CB affiliate is looking for. Show them something with a lot of potential leaks (like opt-ins, links to a blog, etc.) and they worry about sending you visitors and then losing the commissions when that visitor clicks to your sales page from somewhere in your site or via email and overwrites the cookie.

      Couple that with what experienced CB affiliates are perceiving as a low payout, and you will find it hard to recruit good affiliates. Really serious affiliates often spend their own money to send you visitors. If they perceive that the potential leaks and low payoff puts that money at risk, they'll move on to something they believe will be safer and more profitable.

      At this stage, your best bet may be to forget about clickbank (which isn't really an affiliate network anyway) and look at a processor that will handle affiliate payments while you recruit your fitness bloggers and such.
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  • Profile picture of the author Julia B
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  • Profile picture of the author MatthewNeer
    I think you should charge more money! You are worth more!

    $47/mo MINIMUM! And a 50% commissions for affiliates, preferably 75%. Cause its like, would you rather have 25% of 1,000 sales or 80% of none? You know?

    Do a 72 hour $1.00 trial on the exit.

    Plus add in some OTOs.

    If you are selling weight training on the front, a great OTO might be your best fat burning meal plans for $29.95, and another might be 1v1 skype coaching session for $97, and maybe like 'how to build that booty' guide lol since most of your clients will be female, $49.95.

    Now you can earn like $200+ with same offer, plus recurring!
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    • Profile picture of the author Julia B
      Unfortunately I had to delete this post
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      • Profile picture of the author MatthewNeer
        This is EXACTLY why you need to raise your prices.

        Your price for ONE customer needs to be so high, that you wouldnt mind personally helping them to keep them on. A customer paying $10/mo, wont really incentivize you to go over the top for them. But someone paying $47/mo might?

        Also, the affiliate network you are on is almost irrelevant. CB or whatever else might help a little by attracting you random affiliates. But those folk only make you a few sales. Your power comes from the JV relationships you build, aka BIG affiliates you can send a few hundred sales every time they promote. Go get those people. The rest will come.

        You have good TV proof, you should use that in a VSL as your main hook. This would attract higher tier affiliates.
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        • Profile picture of the author Julia B
          Unfortunately I had to delete this post, thanks everyone for the advice.
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          • Profile picture of the author MatthewNeer
            Your current members would be getting a discount when you raise the price! lol You will be doing them a favor.

            Business IS relationships. Start making them. Peeps at the LA FitExpo would be GREAT candidates to promote your stuff on their YT channels. Its all social media these days.

            I am talking about your online gym BEING what attracts affiliates. YOU [as a business] should attract affiliates in everything that you do, as well as customers.
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            • Profile picture of the author Julia B
              Unfortunately I had to delete this post, thanks everyone for the advice.
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              • Profile picture of the author ElGuapo
                Hi Julia,

                Let me come at this from the perspective of somebody in a similar-ish boat (UK-based, vendor, membership site, using Clickbank).

                Consider this: create an annual membership for those who buy through Clickbank. You currently charge around £9.99 per month, right? For Clickbank buyers you could offer one year's access for £60 - a 50% discount.

                That price tag would be enough to attract affiliates while also settling your concerns about value to the customer. If that is a dedicated sales page for Clickbank, then you could still sell your £9.99 recurring membership elsewhere on the site.

                Financially this might work out in your favour anyway, if your average member lifespan is less than six months.

                If you were to go this route, then I'd agree with the others who say that your sales page needs some refinement. Get rid of all the links that would take people anywhere other than the checkout page. Big props on This Morning - that should be front and centre of the website, as well as all the other top-drawer social proof.

                Then: get some conversion data. Get some affiliate tools created. And just contact every UK-based fitness/weight loss blog you can find, showing them the data that the offer converts and your dedicated affiliate page.

                Could something like that work for you?
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                • Profile picture of the author Julia B
                  Hi ElGuapo. I like that idea a lot!

                  I'll need to think about it of course, but my first thought is that could be a great plan.

                  Thanks so much!
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                  • Profile picture of the author JohnMcCabe
                    Originally Posted by Julia B View Post

                    Hi John, very interesting idea about setting up a separate affiliate page. I'll definitely think about that.

                    Do you have any idea what the logistics would be for that on Clickbank? Would I have to set it up as a new product or is it possible to have two pitch pages for the same product?
                    You would have one pitch page on Clickbank, and one independent of Clickbank. El Guapo's idea of creating a different offer (annual membership vs. monthly) is a good one.

                    Originally Posted by Julia B View Post

                    I'm pretty happy with Clickbank as a processor to handle affiliate payments so far. I like that they take care of customer service issues like refunds too. The other advantage for me as a small business is that they deal with VAT which makes things a lot simpler for me. What do you think would be the benefits to me of going elsewhere?
                    There may be no benefit, other than a different processor taking a smaller bite out of your sales. You may want to investigate having your own merchant account for handling direct sales while you use CB to handle affiliate sales.

                    Originally Posted by Julia B View Post

                    Why do you say it isn't really an affiliate network? Because it's all digital products?

                    Thanks very much for the input. :-)
                    Clickbank was never an affiliate network. They are a reseller. Back in the bad old days, it was extremely difficult for online sellers, both physical and digital products, to accept credit cards. I can remember waiting for money orders by postal mail before sending digital files to buyers. Enter Clickbank. They set themselves up as a merchant, buying products (100% digital at the time) and then reselling to end buyers. The service fee was the difference between what the buyer paid and what CB paid the original vendor. Rather than dealing with thousands of individual merchants, the credit card banks only had to deal with CB.

                    Three of the things CB does to protect its merchant status are two of the things that tend to irk product creators.

                    First is their willingness to grant refunds pretty much on request. For many digital products, especially downloadable products, this makes digital fraud much easier (buy the product, download it, ask for a refund).

                    Second, they allow affiliates to buy products using their own affiliate links. Many "affiliates" use this loophole to buy products for personal use, seeing the affiliate commission as a discount. CB has countered that by not making affiliate payouts until the affiliate has sales using multiple payment methods. Needless to say, that irks phony affiliates, too.

                    Third, they don't pass buyer information back to the product owner. The customer belongs to CB, not the original vendor. Or the affiliate.

                    If you listed on Clickbank with the notion that they would recruit affiliates for you, you may be due to rethink the notion. You'll still have to go out and recruit affiliates.
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                    • Profile picture of the author Harvey Segal
                      Originally Posted by JohnMcCabe View Post

                      Third, they don't pass buyer information back to the product owner.
                      ??

                      The vendor is given the name and email address of the customer.

                      .
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                      • Profile picture of the author JohnMcCabe
                        Originally Posted by Harvey Segal View Post

                        ??

                        The vendor is given the name and email address of the customer.

                        .
                        I'll stand corrected. It's been a lot of years since I've listed a product on Clickbank.

                        Which just goes to show why taking advice on an Internet forum can be risky.
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                        • Profile picture of the author Regional Warrior
                          Originally Posted by JohnMcCabe View Post

                          I'll stand corrected. It's been a lot of years since I've listed a product on Clickbank.

                          Which just goes to show why taking advice on an Internet forum can be risky.
                          Says the man holding a big fish
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  • Profile picture of the author Julia B
    Unfortunately I had to delete this post, thanks everyone for the advice.
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  • Profile picture of the author kerunai
    Julia ...one of the fastest way to attract people to your gym and program is with facebook ads

    invest some money and time and pour it on your business using fb ads

    give coupons .. discount ...offer gift

    anything that attracts people to join

    wishing you the best
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  • What I recommend you do is find sites where fitness affiliates hang out. Basically blogs and linkedin and other social sites. Reach out to them, and tell them about your site, and see if you can strike up some kind of joint venture (you sell mine I'll sell yours).

    Then you can just advertise your affiliate program. Highlight all the good points such as low attrition and run the ad directly in clickbank and on facebook.
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  • Profile picture of the author reachintan
    Hey Julia,

    Social media is a very powerful medium. Just promote your YouTube video links as well as your CB vendor link on these 6 social networking sites and see the results by yourself.
    • Facebook
    • Twitter
    • Linkedin
    • Google+
    • Pinterest
    • Instagram
    I am already doing it and getting positive results (especially with Facebook & Twitter in particular). If you have, any problems please feel free to ask me.

    Thanks,
    Chintan
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  • Profile picture of the author gsminds
    Hi, most affiliate in Clickbank looking for the amount of commission they can get per sales, without high commission, it is almost impossible to attract the affiliate.

    But since your program is genuine and high quality with low entry fee, for me I will focus more on driving traffic to the program myself and interact with buyer, instead of looking for affiliate.

    You may look into facebook and instagram ads as it's cheaper and the traffic is quality, create some viral content and boost it for better result.
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  • Hi Julia, not necessairly a useful comment for your specific question but some reassurance that you're not the only online PT with a pricing issue in a subscription model.

    I was coaching an online S&C provider last year who launched a subscription model and really struggled with subscriber cancellations after 2-3 months. He dropped the price quickly when sign-ups didn't roll in. I believe he is now focussing on adding some single item products to help him.
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    If thou art pained by any external thing, it is not this that disturbs thee, but thy own judgment about it. And it is in thy power to wipe out this judgment now.
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    • Profile picture of the author Julia B
      Unfortunately I had to delete this post, thanks everyone for the advice.
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      • Profile picture of the author Julia B
        Unfortunately I had to delete this post, thanks everyone for the advice.
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      • Originally Posted by Julia B View Post

        Thanks NoOfficalComment, that is interesting to know.

        Is he adding up-sell products as part of member sign-up or just selling them separately?
        I believe they are separate items but they are essentially components of what his subscribers get. So lets say he has a particular assessment tool he uses as the starting point for every new sign-up in his specific S&C niche, he can now package that tool as a standalone product in its own right.
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        If thou art pained by any external thing, it is not this that disturbs thee, but thy own judgment about it. And it is in thy power to wipe out this judgment now.
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  • Profile picture of the author RhysEvans
    It's simple really, as an affiliate I would never promote your product and here's why.

    - Clickbank products should be 50-75% commission. If you want to drive huge volumes of sale then it should be 75-85%. I'm sure you would prefer 1000 sales a day with 15% than 10 with 80%?

    - Your price is too low. If it was $19.95 then affiliates would be more inclined to promote your offer. $15 recurring is better than $2.30 recurring.

    I've seen your offer on Clickbank before and I thought the affiliate payout was a mistake so I didn't promote it.

    Another thing you could do is to provide the affiliate 100% on the first month and then 50% on any future months. Clickbanks system should allow you to do this and most WSO's are promoted this way now with a similar price to your product.

    Just some things to ponder on.
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  • Profile picture of the author Mattdawg841
    That looks like a AWESOME product!

    Since it is a recurring billing type of product, what you may want to do to attract new affiliates is to give a way a higher initial payment. This will get more affiliates attention as it is a lower priced item and the average commission from the affiliate side is pretty low initially.

    Or another idea I've heard people do really well with is to give away 100% upfront, and then you keep all the recurring….

    But keep in mind that you'll also be building up an email list at the same time so that you can always go back and re-market/recommend new programs that your members can purchase and you'll get 100% of the commissions!

    Finally, be a little proactive….take the numbers from the sales you've already made and send them to potential affiliates to show them how much they can expect to make when promoting your product!

    Hope that helps and best of luck!
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  • Profile picture of the author Julia B
    Unfortunately I had to delete this post, thanks everyone for the advice.
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  • Profile picture of the author Julia B
    Unfortunately I had to delete this post, thanks everyone for the advice.
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  • Profile picture of the author Mark Singletary
    $5 a month isn't going to get it I'm afraid if you are looking for affiliates. Even though that is double, approximately, what you were doing before it's still not enough.

    From what I see there are more fundamental issues that need to be addressed:

    1. You spend a lot of time helping your clients which is great. True 1-1 help and caring is so foreign to many product creators. That's good. What's bad is this is part of what's hanging you up - you are spending hours and hours doing the work and so you need to be paid for that time. Since you are spending so much time, there isn't enough to share with your partners.

    2. I think you need to understand what an affiliate is at a deeper level. They are doing the work, paying for the ads, using their paid autoresponder, using their paid hosting, using their relationship with their list, etc. to help you both make money. Without these affiliates sales will not increase as much because you are just one person and it sounds like your time is already stretched. Using affiliates is one of the very best (if not the best) ways to get your name and product out in front of potentially millions of prospects. Every sale they make is one you perhaps wouldn't get on your own. So it's like you are emphasizing the hard work you are doing and your need for 80% and not understanding the work and time a good affiliate will put in and limiting them to 20%.

    3. As mentioned before you need a backend in order to make things more attractive to affiliates, to help your clients more, and to get paid what you are worth. You are working yourself for hours for peanuts. You mentioned some of your competitors but many of them have other income streams. They have personalized coaching, or software, or a mobile app, or a private group, or licensing or have automated their content so they aren't constantly answering questions on a forum or handholding.

    I hear what you want to do - you want quality, value, etc. You really want to help your clients. But you need/want to make more money. I think it's fine to have a lower monthly cost if you had some of the other pieces of the puzzle in play such as 2-3 backend products, if the content was designed for them to understand and then go and do without needing your personal interaction, etc.

    It may be helpful to think about it this way: What if I could send an email today and within the next 24 hours you had 1,000 new customers. Some affiliates can do that.

    Could you handle 1,000 new customers within 24 hours with the way you are doing things or would it be too much?

    Now what if you developed relationships with good affiliates and you got 500-1000 new signups every month. Could you handle it?

    If you think it would be too much, determine where the problem is. Address the problem (even though you don't have it now) even on a smaller scale and you'll be better set for long lasting success.

    Keep tinkering with your plan and you'll come up with a winner. But I think more adjustments need to be made if you are targeting CB affiliates and I know it's easier said than done.

    Mark
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  • Profile picture of the author Lucian Lada
    Excellent answer above ^^^.

    Regarding opt-ins on the sales page, that's a big no-no to professional affiliates. Amateurs won't even notice it, let alone think about it. But good affiliates won't send traffic to a sales page that has such a leak. (It's considered a leak because many affiliates fear the vendor will just start sending them emails with their own affiliate link, therefore overriding their cookie.)

    But that's a problem that can be easily taken care of. The biggest problem would be the one Mark just pointed out: can you handle a surge of new clients, given that you spend so much time offering feedback on your (private) forum? One solution would be, if you really want to be so proactive about your advice, to hire additional fitness experts. But then again, that would be cheating because it won't be Julia B who offers advice, but a hired expert.

    However, to get to that place you need affiliates, and as it was already discussed in this thread and how Mark pointed out just above, your offer, even now that has been improved, is still not very attractive. CB affiliates expect large amounts of money per sale. With the risk of over-repeating myself, they'd much rather sell one $47 product with a commission of 75%, leaving them with $31, than promote your product and make the same amount of money in 6 months or something. It's just not a good business decision for someone accustomed to Clickbank commission levels.
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    • Profile picture of the author Julia B
      Unfortunately I had to delete this post, thanks everyone for the advice.
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      • Profile picture of the author Lucian Lada
        Originally Posted by Julia B View Post

        I guess I was just thinking about people putting one of my banners on their blog or tweeting a link and sending a small trickle of members my way to earn a bit of bonus income for them in return for minimal effort. But I'm starting to understand that it's a rather different game when playing with the big boys and girls!
        Yes, the people you were thinking of were perhaps fitness enthusiasts/bloggers who found out about this "IM thing" and decided to put up a few banners. Real affiliates don't do that. They set up their whole website and sales funnel to maximize conversion rates and profit. They'd even change their angle depending on the products available.

        Originally Posted by Julia B View Post

        I'll look at what I can put together as a backend offer. Do you have any thoughts on what the price should be for that? I'm thinking it might be best for me to have a price in mind that affiliates would find attractive (without being so high it didn't sell, obviously) and work back from there to create a package that would present excellent value.
        I'm not that experienced with Clickbank, but one thing to consider is it's not really the price you're charging, but the value they're getting. In other words, you can easily charge $99 for a product if it's worth it. However, perhaps you can start off with a $27/$37 product, and then a add a little more expensive one down the line. Multiple products can also be attractive to affiliates.

        Originally Posted by Julia B View Post

        Re. the recurring billing, I'd be very happy to increase the commission if it would result in the kind of increase in subscriber numbers you're talking about. I know it's probably impossible to predict with any degree of accuracy but if I did increase to, say, 75%, what sort of affiliate sales numbers do you think I could realistically expect?
        There's no way anyone can determine this. You can get one affiliate to send you 1,000 new clients a month, or you can get 10 affiliates to send you 100 new clients combined.

        Originally Posted by Julia B View Post

        One of my concerns would be that it might attract the type of affiliate I don't want representing my brand (spammers or people who make false claims).

        I know Clickbank has a Whitelist function, but would that hurdle also deter the kind of affiliates I do want?
        I don't know how this function works, but perhaps on your affiliate page you could say something like,

        "I'm very protective of my brand and products, and I like to only work with people I'd love to represent my brand. So I've decided to individually approve each new affiliate because so many people just downright lie and spam to get a few sales. So for this, I'd appreciate if you could email me at email@email.com and tell me a bit about yourself and your website. I reply promptly, and if you've read this and understand how I feel, most likely you'll be a good fit to start a great business relationship together.

        As for my part, I offer you good products with good commission rates, and fast and reliable support for your clients. I'm here to make this a win-win business relationship.

        Thanks for taking the time to read and understand me, and I'm looking forward to working with you."

        No matter how you word it, I think it's important to stress the fact that: a) you'll reply promptly; b) you do it to protect yourself and them by not letting spammers trash your brand's reputation (and therefore affect sales); c) you're offering all your support if they get approved and are equal in this business relationship. In other words, try not to sound condescending.

        The downside of white-listing is that some affiliates don't want to disclose their websites.
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      • Profile picture of the author Mark Singletary
        Originally Posted by Julia B View Post

        I'll look at what I can put together as a backend offer. Do you have any thoughts on what the price should be for that? I'm thinking it might be best for me to have a price in mind that affiliates would find attractive (without being so high it didn't sell, obviously) and work back from there to create a package that would present excellent value.
        Look at what your competitors are doing. You mentioned Jillian Michaels, for example. If you are going to compare pricing (or anything else) look at everything she's got her fingers in. She has training for trainers, books, DVDs, online programs, etc. She offers a lot of value with all kinds of prices. A DVD may be only $7 but many people will buy all of them and in fact anything she puts out. She may not have a $99 product (or she may) but she gets the same results in building a name for herself and being prolific in product creation.

        What I've done before is to do a spreadsheet with features the competition offers down the left side and their names across the top and finally list the pricing for various packaging.

        Think of all the different ways each offering helps the customer and how hard or easy it would be for you to do something similar. For example, a DVD can be played anytime there is a TV and DVD player around so internet access isn't needed. DVDs are done once and can sell forever. If they want more help, maybe they get access to the forum for free. But there is a limit to what amount of time you can spend for $7 - if any. So your forum would have different levels maybe if that's the main interactive component - bronze, silver, and gold.

        The same thing could be done completely online but the point is publish it once, limit your time investment while providing value, and constantly be looking for more ways to help your customers (sell them more things - not in an unethical/slimy way but in a way that helps them achieve their goals).

        Bronze users get access to bronze posts and your interaction is you do a 15 minute Q&A blast every week - just once. You post that it starts Wednesday at 7:00 and goes to 7:15. Then they quickly ask whatever question they have on their mind and you answer just as quickly because the goal is to add value but limit your investment at this level.

        For example, "My right hand, left shoulder, and right foot hurt when I do exercises that puts too much pressure on them. What is a good alternative to pushups?" You: "DB bench press - not too much weight to start build up as you go.

        Then you are on to the next question. You could even have the people to write their questions first in the forum so you could refer to them before the QA blast time

        So you say DB bench press and Sally is waiting to see your answers so she immediately and quickly writes "I only have one DB will that work" to which you say "Yes go for it".

        Then at the end you have a little spiel about the silver level benefits or your special price on the top 50 questions from my forum and more detailed answers for only $10.

        So maybe that is Bronze or whatever. The second level up is an additional fee of $25 a month recurring with 50% going to affiliates. On this level 3 days a week you spend one hour answering questions plus access to more workouts.

        The next level is $59 a month, includes the quick blast QAs, the 3 days a week QAs, 2 X a month 60 minute webinar/live demo.

        Then you have the $99 a month version that includes all that plus 1 20 minute personal consultation a month plus 10% off all future products plus a forum level access where you spend more time (but still limited).

        It sounds to me like you need a better balance between product creation, marketing, and customer support. The majority needs to be in the marketing area in my opinion but it seems you are spending way too much time in personal interaction. As I've mentioned before that's good but you say yourself that the customer will drop you like a hot potato with a little price increase.

        So ask yourself are you really adding value to the customer where they see you as an expert and where they can't wait to buy the next product or hear the next words you speak? Or are they getting advice they don't value and will stop tomorrow if it's too expensive by even a couple dollars? In other words you are putting your heart and soul into helping them and they don't care, don't need it, don't want it or whatever the case may be. By limiting your time investment (get paid what you are worth) you can actually weed out those that are serious and help them even more while not wasting time on the tire (tyre ) kickers.

        There are tons of ways to break up your offerings with the end result being more time for you, more value to the client (giving more time isn't necessarily the best value), being more attractive to partners, building a name for yourself, and making more money and having most of it "hands off" (publish once profit forever model).

        For example, Butts could have its own set of DVDs, books, special part of the forum, personal coaching, etc. Then you have arms, abs, back, legs, etc. You could also break it down to how much people need to lose or age or goal such as getting ready for the beach, getting ready to get married, getting rid of baby fat (after having one), etc.

        You are sitting on a potential goldmine if you can get all the pieces together. You already have an infrastructure in place for the most part. You have customers. You are doing the work. You are trying to provide value. You are doing everything right with a few marketing, product/offer tweaks needed.

        Don't get overwhelmed. The first step, in my opinion, is to figure out how you can add more value to your customers while limiting your time investment.

        Mark

        Edit: That's a long winded way of saying get your offers/packages figured out first. Don't artificially inflate prices or go into it with an "I've got to get a $50 a month product together for affiliates" attitude. Provide value, limit your personal time investment at lower prices, make it as hands off as possible, try to step-by-step meet all the needs of your customers and then put a fair price on it with a fair commission. Then spend the majority of your time marketing those products and getting others to market for you.
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        • Profile picture of the author Julia B
          Unfortunately I had to delete this post, thanks everyone for the advice.
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          • Profile picture of the author Julia B
            Unfortunately I had to delete this post, thanks everyone for the advice.
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          • Profile picture of the author Lucian Lada
            Originally Posted by Julia B View Post

            Why is it that affiliates could be reluctant to be open about their websites? Maybe those are people I wouldn't want representing the brand anyway...
            Because they put a lot of effort into finding a unique angle and creating high-quality content, and the last thing they want to do is show that to others. Copying on the Internet is pretty easy, and CB's anonymity feature offers protection.

            Also, Mark gave you an incredibly useful layout for future products/services. I haven't seen what your competitors are doing, but I wouldn't be surprised to find out their strategies are more rudimentary and less efficient than the plan you just got here.

            One thing I'd like to add to what Mark said is that since you're the one setting their expectations, you can easily fulfill them and then wow them by offering some more from time to time. So if you're doing 15 minutes of Q&A a week for bronze members, maybe once in a while offer a full hour (or 45 minutes) just to impress them. It's these little things that make them say "I got my money's worth, I am happy, and much more likely to buy whatever else she's offering." Just don't over do it because it'll lose its power.
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            • Profile picture of the author Devilfish168
              I like to help fellow IM who are fitness , health lovers.

              I don't mind to promote your videos on my site without any charges.

              IF you have any training videos on youtube.
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              • Profile picture of the author Julia B
                [DELETED]
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        • Profile picture of the author brekmokmung
          you can add youtube clickbank niche videos .... to increase conversions
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  • Profile picture of the author Julia B
    Unfortunately I had to delete this post, thanks everyone for the advice.
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  • Profile picture of the author ANDREIS
    Affiliates are smart and they will promote your product if they can make more money or create a more steady income with your product or service than with other products available for promotion. You should make your offer look tempting. Your goal is to build customer base. You can offer big commission but for a limited time. You can offer 60-70% commission for the first year only, later on you can offer low commission. This way you will get lots of customers, and after a year you will be left with a solid customer base and income all for you. I know it's hard to give away any money but trust me you will get what you want and next year you will have a healthy profitable business.
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    • Profile picture of the author Kevin McNally
      Hi Julia

      First question I would ask is what is your current lifetime value of your customer ? I know you are split testing prices etc but this is really important to work out as you can then figure out how much you can afford to spend to get new customers.

      If you want to attract affiliates on clickbank no doubt you will need to increase your prices and offer 6 or 12 month options for sure. As others have said you will rarely get affiliates promoting a product that pays out a few dollars per month, the other more hyped clickbank products have upsells and can pay out nearly $100 with one sale at the higher end. I dont think you should compete with these sites anyway.

      Its a catch 22 with increasing prices as you know, my brother just joined a gym and its about 45 dollars per month and offers free classes, swimming pool etc... You probably need more members at a £9.99-£19.99 level but you would need to test this. If every member is worth £20 in affiliate commissions that you promote on the back end then clearly its worth keeping your prices low.

      Lots of back end options I can see for your members , if they dont go to the gym they may buy sports equipment from amazon , even treadmills etc..... I know they dont need treadmills for your workouts but they will need plenty of other sports clothing etc....

      If they are getting fit chances are they will be interested in a healthy diet, lots of affiliate offers in this niche that won't be a conflict of interest. Some members may buy protein, supplements etc... You can even segment your list using an autoresponder so you are only recommending specific products to the correct group.

      Your sales page is too focused on the UK market, your site should be aimed worldwide also. Too much text about the download process etc...make it simple and more call to actions. Your media coverage is very impressive to UK readers but readers from the US probably wont know many of the sources.

      Your competition in this niche is very well known in the UK, I would piggy back on that and even highlight the personal service that makes your site better. If they are not trademarked I would even test bidding on their brand name using adwords !

      Another option to reduce your workload and increase your retention rate is to release your content on a delayed basis, you will need a membership script where they can unlock content each month or simply an autoresponder to spread the content out per month. If they get to download everything in the first month it puts extra pressure on you to offer more content or support.

      Do you have an active forum or feedback from members via Skype or FB ? I would have screenshots of this on your sales page.

      All the Best
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    • Profile picture of the author Julia B
      Originally Posted by ANDREIS View Post

      Affiliates are smart and they will promote your product if they can make more money or create a more steady income with your product or service than with other products available for promotion. You should make your offer look tempting. Your goal is to build customer base. You can offer big commission but for a limited time. You can offer 60-70% commission for the first year only, later on you can offer low commission. This way you will get lots of customers, and after a year you will be left with a solid customer base and income all for you. I know it's hard to give away any money but trust me you will get what you want and next year you will have a healthy profitable business.
      Thanks Andreis, something like that could well be worth considering, I need to look into what's possible with Clickbank... If I decide to continue with them. Great to get some encouragement, it would be great to get there by next year!
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  • Profile picture of the author Rhadoo7
    As a Clickbank affiliate in the Fitness niche for 4 years, here are some tips:

    - look at the best selling products in this niche and try to "copy" their product page. Look at the way they present the information, the format of the page, the fonts, images etc.

    - definitely change the "Buy Now" button as this one is barely visible. Make it big and shiny

    - a 20% comission on a 11$ product is way too low. That means a 2$ comission compared to the best fitness products that average 20-30$ per sale (75% comission on a 30-40$ product)

    - after you have your best converting page, you can organize an affiliate contest with BIG cash prizes, in order to get on the main page of Clicbank (have a high gravity among Fitness products). Then more and more affiliates will promote the product

    - try to automate things so that you don't need to be on the forum all day long. Write "Help Articles" for the most common problems people have and send them to the article instead of writing to each person

    - have people pay a smaller amount for the basic membership (e-book, articles, forum etc) and have them to pay extra for 1-on-1 coaching / personal training

    I hope this helps!
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    • Profile picture of the author Devilfish168
      opps think we break TSO rules here Julia B

      is our mistake but I have include your video on my site.



      hope can help you a bit.
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      • Profile picture of the author Julia B
        Originally Posted by Devilfish168 View Post

        opps think we break TSO rules here Julia B

        is our mistake but I have include your video on my site.



        hope can help you a bit.
        Ah, so that's why the reply is gone? Sorry guys!

        Thanks Devilfish168, great to be on your site. There's a contact from on my website if you want to get in touch anytime.
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    • Profile picture of the author Julia B
      Unfortunately I had to delete this post, thanks everyone for the advice.
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  • Profile picture of the author Julia B
    Thanks zoulkifl, great to get your thoughts. :-)
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    • Profile picture of the author curiozities
      Okay, my turn to chime in.

      I'd offer different tiers of your product, both in the sense you've mentioned before (pay monthly or pay annually at a discount) and in another sense. The other sense is that you mentioned that many of your customers just want the videos and not the forums so if you raised the price, they'd drop out.

      So... keep the lower priced product with videos and forum, only limit your forum participation there to say once or twice a week. Then create a higher-priced "gold" version with videos, extras you decide to add from time to time, and spend more time in THAT forum. Your time is limited and valuable and as you get more customers, it will become even more limited and more valuable. So you should charge appropriately for it.

      I'd do what many others have said on your sales page. At a minimum, make sure the sales page is a squeeze page. That is, the only way to leave the page is to "squeeze" visitors into buying your product. Remove any other links/options. Affiliates are loathe to take the time, energy, effort and money to send traffic to a sales page, only to see said traffic go anywhere besides the sales button.

      Your customers are your best source for product ideas. Poll them or ask them what their biggest single problem is. The most common answer you see can become your next product. Speaking of which, you mentioned that you've had several customers ask if you have a DVD. You can produce one fairly easily. There are "Print" on Demand (POD) DVD publishers, some of which work out of the UK. You supply the DVD cover design (have a freelancer design it for you) and the video content, and they will put it onto a DVD for you, make it look professional, and mail it to your customers. They generally charge about $5 US but you can shop around and possibly find a better price. Just google "dvd print on demand uk."

      I hope those tips help. One other thing: I just finished reading "Rinse and Repeat System," a product by another warrior named Dennis Becker. It was relatively inexpensive when I bought it ($27) but the price has gone up to $47 now. No, I'm not an affiliate (maybe I should be!). It includes a module on setting up an affiliate program that is incredibly comprehensive. IMO, it's the Bible on setting up an affiliate program. That alone was worth the price but it includes two other modules (including one on how to create info-products to sell) so it's a good deal. If you're interested, the straight, non-affiliate link is http://rinseandrepeatsystem.com/.
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      • Profile picture of the author JohnMcCabe
        Julia, here's another thing to think about...

        I'm a big fan of "borrowing" good ideas from other businesses and industries. In the insurance business, at least here in the USA, it's common for the the first premium on a new policy to be paid to the agent who sold the policy as a commission. The agent then collects a much smaller percentage with every renewal.

        Might this work for you?

        If the monthly rate is $20, you might get some play offering a one-time commission of $20 plus residual commissions at rates that make sense for you. You might not attract some of the super affiliates accustomed to bigger numbers, but the concept of a fair upfront payment and passive ongoing commissions, couple with the idea of building a "book of business" may appeal to fitness bloggers, nutrition bloggers, etc.

        The idea of Lifetime Customer Value is important. I once heard a car dealer brag in an ad that he "lost money on every deal and made it up on volume." When I got a chance to ask him about it, he said that two things went into the claim. First, the manufacturers offered volume bonuses that more than made up for the up-front loss and second, he knew that if he sold someone one car, he had a good chance of selling them three or four over the years.

        You could offer affiliates that generate a lot of business for you a bonus or maybe an increased commission rate.

        I'm brainstorming in public, but maybe there's something here you could use...
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        • Profile picture of the author Julia B
          Originally Posted by JohnMcCabe View Post

          Julia, here's another thing to think about...

          I'm a big fan of "borrowing" good ideas from other businesses and industries. In the insurance business, at least here in the USA, it's common for the the first premium on a new policy to be paid to the agent who sold the policy as a commission. The agent then collects a much smaller percentage with every renewal.

          Might this work for you?

          If the monthly rate is $20, you might get some play offering a one-time commission of $20 plus residual commissions at rates that make sense for you. You might not attract some of the super affiliates accustomed to bigger numbers, but the concept of a fair upfront payment and passive ongoing commissions, couple with the idea of building a "book of business" may appeal to fitness bloggers, nutrition bloggers, etc.

          The idea of Lifetime Customer Value is important. I once heard a car dealer brag in an ad that he "lost money on every deal and made it up on volume." When I got a chance to ask him about it, he said that two things went into the claim. First, the manufacturers offered volume bonuses that more than made up for the up-front loss and second, he knew that if he sold someone one car, he had a good chance of selling them three or four over the years.

          You could offer affiliates that generate a lot of business for you a bonus or maybe an increased commission rate.

          I'm brainstorming in public, but maybe there's something here you could use...
          Absolutely JohnMcCabe. A couple of people who replied the before suggested the same thing, I've been thinking more and more that this would be worth a try - at least while I develop the site for the tiered system I've been talking about - and then you popped up with this little nugget too. I think you're dead right about the "lifetime value" being well worth considering. Thanks
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      • Profile picture of the author Julia B
        Unfortunately I had to delete this post, thanks everyone for the advice.
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  • Profile picture of the author Julia B
    Unfortunately I had to delete this post, thanks everyone for the advice.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Julia B View Post

      I also have a library of healthy recipes. I could package up an ebook of, say, 50 of these. They each have a photo, nice clear instructions and nutritional info.

      Not sure how to price the up-sell ebooks or whether to sell them together or as separate options.
      I'll leave the specific pricing to you, but the question of offering the books together or separately has an easy answer, at least for Kindle or PDF versions. Do both.

      One thing I learned from Johnny B. Truant, author of "Write. Publish. Repeat." is to write series of books. If you have six books, you could (using typical Kindle pricing) offer the single titles for $2.99 each. Then you bundle the books and sell all six in one volume for $9.99 (to keep the 70% royalty).

      That way, initial buyers can pick and choose among titles, and if they like them, buy additional titles, or get the bundle for a significant discount while you collect an increased royalty with no extra expense.
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  • Profile picture of the author Julia B
    Thanks JohnMcCabe :-)
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  • Profile picture of the author Lucian Lada
    Just a quick observation: if you go down the Clickbank route with your healthy recipe books, stay there and don't stray away to Kindle: affiliates don't like it when the same product can be found someplace else where their cookie doesn't work, and especially with Kindle where books are much cheaper.
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    • Profile picture of the author Julia B
      Unfortunately I had to delete this post, thanks everyone for the advice.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Julia B View Post

        This has been in place for a few weeks now and I haven't seen much of an increase in affiliate activity yet.

        I'm compiling a list of fitness bloggers to reach out to, so hopefully that will help.

        I feel like I have a great offer now, with real potential for decent earnings, I just need to get the word out so people know about it.

        Any tips on that? Does it usually take a bit of time to get noticed on the Clickbank marketplace, or should I be contacting particular affiliates to let them know about it?
        Vendors often get the idea that Clickbank affiliates spend their time scouring the marketplace looking for offers and/or changes to offers. Some do, most don't. Many don't get beyond sorting based on gravity, then grabbing a link.

        Keep building that list and put in the time doing proper email outreach. It's a bit time intensive, but it will get you far more results that sending boilerplate emails to a bunch of people just because they have a fitness blog.

        And while you compile that list, don't ignore podcasters or video bloggers, along with people who have popular YouTube channels or social media pages.
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        • Profile picture of the author Julia B
          Originally Posted by JohnMcCabe View Post

          Vendors often get the idea that Clickbank affiliates spend their time scouring the marketplace looking for offers and/or changes to offers. Some do, most don't. Many don't get beyond sorting based on gravity, then grabbing a link.

          Keep building that list and put in the time doing proper email outreach. It's a bit time intensive, but it will get you far more results that sending boilerplate emails to a bunch of people just because they have a fitness blog.

          And while you compile that list, don't ignore podcasters or video bloggers, along with people who have popular YouTube channels or social media pages.
          Thanks John
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  • Profile picture of the author toceng
    you can publish kindle books also
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  • Profile picture of the author Julia B
    Unfortunately I had to delete this post, thanks everyone for the advice.
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