Death of the Yellow Pages!! - Well not yet.
In hiring someone to do some offline marketing in another town for us, that person just shot me a link to something that I found pretty interesting. Here's the link to an article posted on WSB Radio (an Atlanta Radio network):
No Phone Book Delivery? - WSB News on wsbradio.com
If you note, in the next to last paragraph they state, "In its request to the PSC, the company cites technological advances like Caller ID, wireless devices that store numbers and the Internet for not needing the books anymore." HMMMM, do you offline marketers find it as interesting as I do that they'll admit that they no longer need the white pages because of the internet while they sell harder than ever the value of the Yellow Pages. Sorry if you don't agree, but I found this extremely telling of the future of the Yellow Pages.
Plus, you can bet that I'll "spin" this a hundred ways as I approach new businesses and use it to confirm to existing customers that they're doing the right thing by taking their marketing away from the Yellow Pages.
I thought I'd share this link with everyone so that maybe you can get some value from it.
Gather more profits...
-Andy Warhol
-Andy Warhol
James Dunn
Athens, GA
http://wpmu.org/author/jamesdunn
James Dunn
Athens, GA
http://wpmu.org/author/jamesdunn
James Dunn
Athens, GA
http://wpmu.org/author/jamesdunn
James Dunn
Athens, GA
http://wpmu.org/author/jamesdunn
James Dunn
Athens, GA
http://wpmu.org/author/jamesdunn
âStrategy without action is a day-dream; action without strategy is a nightmare.â â Old Japanese proverb -
James Dunn
Athens, GA
http://wpmu.org/author/jamesdunn
James Dunn
Athens, GA
http://wpmu.org/author/jamesdunn
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James Dunn
Athens, GA
http://wpmu.org/author/jamesdunn
James Dunn
Athens, GA
http://wpmu.org/author/jamesdunn