Here's a short but powerful list of trends that will evolve further in the coming year. Many could give you a much needed competitive edge. Especially if your competitors are ignoring them or still stuck in the stone age.
Which are you focusing on, which are you ignoring. What did they miss that you're focusing on instead.
I'm focusing more on improving #1, #3 and #4.
The rest doesn't apply that much to my business model, but they may yours.
8 Marketing Trends For 2016