Shocking vsl question

3 replies
Hey;

Vendor here. It's not as shocking as one hoped but it's a good question. I appreciate your reply.

The traffic I receive is mixed and I get 70% female, 30% male.

My female vsl does not convert. So I send all my female traffic to another vendor.

My male vsl converts 2% and gives me +ROI

Now at this point what would be a wiser move?

Improve male vsl or start working on female vsl?

I want to approach affiliates and be ok to ask them to send me both male and female. A lot of traffic for this niche is mixed.

Thanks
#question #shocking #vsl
  • Profile picture of the author superowid
    Originally Posted by George Lukas View Post

    My male vsl converts 2% and gives me +ROI

    Now at this point what would be a wiser move?
    Improve your male vsl... and see how it goes, before you spend more works on female vsl.
    Also you may start to offer different/alternative product for your female traffic rather than give it to other vendor.
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  • Profile picture of the author Jason Kanigan
    So let's think this through.

    Does it make more sense to...

    ...improve on something that you know is already working?

    or

    ...keep trying to make something that isn't yet working start to convert?

    Which do you have more confidence about? Which do you know you can get "bang for your buck" with?

    I think you can answer your own question.
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    • Profile picture of the author George Lukas
      Originally Posted by Jason Kanigan View Post

      So let's think this through.

      Does it make more sense to...

      ...improve on something that you know is already working?

      or

      ...keep trying to make something that isn't yet working start to convert?

      Which do you have more confidence about? Which do you know you can get "bang for your buck" with?

      I think you can answer your own question.
      Hey man you always send good answers. Thanks

      Most of the market is female. I thought I take a different approach until I eventually nail it.

      Specially because I dont have to be limited when approaching affiliates. Know what I am saying?
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