Lead, lift and lever.
The first focal point should be LEADERSHIP.
Leadership is about taking the helm.
Being the captain
When you lead a business you control its destiny.
There is an ancient saying that applies to all of us who choose to take on a leadership role…
“The fish rots from the head down”
The origins of this saying are obscure but it has roots in many cultures
The first way to grow a business is by leadership.
When that leadership is corrupted or distracted or misguided the rot commences.
I know because I’ve felt the pain of dropping the ball several times when it come to leading my followers, staff and others.
The second key to improving business is using the power of LIFT.
Lifting a business is all about becoming proficient at sales and marketing.
Learning how to acquire and nurture leads.
Networking and building relationships…
…much like I’m doing now.
Some people are good networkers.
I feel I’m not but others tell me I don’t do too badly.
I would always be the person who stood in the corner or avoided approaching people because I was acutely aware of my weaknesses and worried that approaching people would bare my faults to the world.
I did have a split personality in this area because I ended up as president of a Chamber of Commerce with 220 plus members.
….and doing numerous TV, radio and other media appearances because of my world record attempts since I was fourteen.
Nothing can prepare you for closing the Today Show with Caty Couric and Matt Lauer and you throwing a boomerang around Rockefeller Plaza whilst Caty pulls a one-handed catch[
You are always taught to be modest.
You are always taught not to boast or be proud.
Remember Aesops Fables?
"Pride before a fall."
If there is one thing I can pass on in this area is to be strong and be confident.
You are all champions if you decide to be.
The third area to focus on is LEVERAGE
Leverage is the mastery of productivity and efficiency.
The ability to increase outputs whilst minimizing inputs.
In an upcoming product launch that focuses on the key leverage factors I explain why most businesses struggle because they focus on only one of the three profit driving levers..
There needs to be a balance between growth, profitability and liquidity and when you become skilled in managing each of those areas you make that breakthrough that all business owners desire but so few achieve.
Over my years in business I’ve seen so many things and had the good fortune to be mentored and friends with many great business leaders.
I used to think that was by chance but really it was because they recognized my commitment to success.
When you commit to success and start taking solitary steps towards it depite the hardships you may face along the way.
You will feel every step and every stumble.
One day you’ll turn around and realize you have achieved success.
You will reach your goals.
But first you must start.
When you lead, lift and lever your prosperity awaits.
My 1000th and birthday gift to you.