Google Analytics crash yesterday

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Hi,

For months, close to a year, one of my sites has been consistently getting around 140 unique visitors a day. The bounce rate has been steadily in the 45 - 55% range. On Thursday, true to form, Analytics said the site delivered 147 visitors and a 48% bounce rate.

But yesterday the stats just divebombed. It's hard to pinpoint when, but it seems early in the reporting day the traffic just shrunk to a trickle, and I struggled to get 66 visitors for the day. That has become worse today, with my total visitors in 13 hours of reporting being 7, and a bounce rate of 77%.

But my host's stats continue to show it's business as usual...

I'm not sure what's going on. I haven't made significant changes to the site. I've been doing a lot of behind the scenes work to improve it, but nothing has gone live.

Any ideas?
#analytics #crash #google #yesterday

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