The Death of EPN (eBay Partner Network)

3 replies
Hey Warriors . .

I just got this in my email box . . . what are your thoughts:

************************

Today we're announcing Quality Click Pricing, a new payout structure designed to further reward the affiliates who drive incremental transactions on eBay and who send valued buyers to our sites.

What's Quality Click Pricing?

Until now, eBay Partner Network has paid for sales and leads. With Quality Click Pricing, we will now instead pay affiliates for each click sent to an eBay site. The price paid per click will still depend on the short-term and long-term revenue of the traffic that the publisher drives to eBay, but will now also take into account the incremental value of that traffic to eBay, i.e., whether a sale happened as a direct result of the publisher's actions. The greater the incremental revenue and the higher the expected lifetime value of the customers an affiliate sends, the higher the EPC and total earnings the affiliate will receive. Earnings Per Click (EPC) will be set daily for the previous day's traffic.

When will this change take place?

We plan to phase the introduction of Quality Click Pricing to ensure existing publishers have enough time to understand how this affects them.
• New publishers that join the eBay Partner Network as of September 1st will be paid out under the new system. This includes all publishers joining as they transition from TradeDoubler and affilinet.
• Publishers that joined eBay Partner Network prior to September 1st will remain on the current pricing system until October 1st, when they will begin to be paid under the new Quality Click Pricing payment structure. Before October 1st, and starting the last week in August, existing publishers will have access to a preview report to see how their new payouts compare with the existing payment structure for them.
How can I find out more about this change?

We know that you may have questions about Quality Click Pricing, so we have put together several resources to give you more information about it:
• Read more about this change and some of the reasons behind it on our blog, including a FAQs document.
• A new set of pages on the eBay Partner Network site that explain how Quality Click Pricing works in more detail will be available later today.
• Two new videos that explain the concept of Quality Click Pricing (one available today and a second that will explain new reports on September 1st).
• In addition, we will hold two live webinars to explain the change and give publishers the opportunity to ask questions. Find out more about the webinars.
We will also be on the boards more frequently over the next few days to answer publishers' questions.

We are very excited about the launch of Quality Click Pricing, as it will allow us to reward publishers who are driving high quality, engaged and incremental traffic to eBay. We are also committed to continuing to invest in helping our publishers succeed with eBay Partner Network, and to ensuring that everyone is rewarded fairly for the value they generate for eBay.

We look forward to working with you on this new endeavor. Thanks for your continued support!

Sincerely,

Steve Hartman,

The eBay Partner Network
#death #ebay #epn #network #partner
  • Profile picture of the author chateauRedunet
    This, "Until now, eBay Partner Network has paid for sales and leads. With Quality Click Pricing, we will now instead pay affiliates for each click sent to an eBay site" looks as if EPN is moving to Pay-Per-Action with the payment fluctuating.

    Similar to some commission plans in bricks-n-mortar.

    The real "devil" will be in the "details". A Partner is paid for traffic - probably a modest amount. Sales generated by that traffic will pay more - a higher commission.

    (One question I would have is what percentage of eBayer's use Firefox and clear their cookies automatically when they close Firefox?)

    All the best,
    chateauR
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  • Profile picture of the author metafever
    My biggest question is . . . ok what is the base rate per click?

    And how exactly is the quality defined / determined. . . ?

    To me this email is WAY to vague, so i will be waiting to hear more.

    Considering I do considerable EPN biz, I will be keeping my eyes close on this one.
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  • Profile picture of the author metafever
    Here is their follow up email:


    ***********************

    Following the announcement of Quality Click Pricing, I realize that there are going to be a lot of questions, so I wanted to take a moment to speak with you about why we're making this change.

    Since we launched eBay Partner Network, we've continued to invest in the platform and have made many improvements to the quality of our affiliate program. Quite simply, quality in eBay Partner Network means that eBay's affiliate spend results in incremental transactions and incremental high lifetime value users. Said another way, we are working to make sure that our affiliate marketing spend delivers transactions that would not have otherwise occurred and new high value users who may not have registered on eBay.

    We've taken a number of steps to make sure that eBay Partner Network delivers on this promise so that we can continue to invest in our affiliate program, but we've been missing one key piece: fully aligning affiliate payouts with the true value of the traffic, transactions, and users that they deliver. Our first step towards aligning compensation with actual value was our Value Based ACRU pricing, which we launched in the US last year. With Quality Click Pricing, we will go further; compensating each affiliate not only for the value of your ACRUs, but also the incrementality of the transactions you drive.

    By fully aligning our compensation with quality, we hope that the affiliates whose earnings increase under the new payout model will find ways to drive even more of your high quality traffic to eBay. For affiliates who will initially earn less, we'd like to see you test some of our suggestions and work to improve the incrementality of your traffic, as this will increase your earnings and benefit eBay. From our experiences with our beta publishers, we know that with optimization increasing your payout is a real possibility.

    We have not taken this decision to change our compensation model lightly. The eBay Partner Network team has put a lot of effort and thought into the move to Quality Click Pricing over the last year, and we've involved numerous publishers in a beta program and previews of the system. From the results that we have seen for eBay and for our publishers, I feel strongly that this is a very positive move for the future of our affiliate program and I am personally excited to see the continued improvements in quality that it will drive.

    We know that change is not always easy, and that any change like this has a large impact for each of you on a personal level. I'm sure that there will still be additional questions moving forward, and to help address them, we're setting aside time to engage more with you on the discussion boards, and will hold a live webinar on Friday 21st August at 9am PST. You can visit the blog for more details. I look forward to the dialogue and to continuing to build our mutual success on eBay Partner Network.

    Sincerely,
    Steve Hartman
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