At what point do you give up?

36 replies
I read a lot of posts that say to pick a niche, make a plan and stick with it. That all makes sense.

But at what point do you say "This niche is terrible and I'm not making any money so I QUIT"?

How do you know when you spent enough time with something to see whether it's profitable or not and go onto something else?

Mike
#give #point
  • Profile picture of the author Kingdom_Mines
    Banned
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    • Profile picture of the author hugofortin
      It's depend if you're persistent or not?

      The one who is persistent will never give up. No matter what!

      The one who isn't persistent will stop as soon as the going get tough.

      So, which one are you?

      bye

      Hugo
      Signature

      Are you FRUSTRATED because you have no LEADS for your MLM company? Don't make any MONEY from your MLM company? If you have answered YES to these questions, please visit my blog for advices on how to have leads and make money in this Industry.
      http://hugofortin.com/

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    • Profile picture of the author Josip Barbaric
      Let's say that you've chosen a niche, created a site and your site is moving up in the search engines, but it's not on page 1 yet and you're not making any money yet. You can't really know if the niche is good or not until you've had a decent amount of exposure, visits and clicks.

      You should definitely look at your stats and numbers, see if there is any room for improvement there and then decide.

      How does your business model look like? What are your goals and have you achieved them(not talking about money, but traffic, rankings,etc...)?
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      • Profile picture of the author Dantplayer
        Good point.

        Don't forget that if you're in a niche that seems like it's a bomb, you can always redevelop it from a different angle.

        Take Sony for example. They started off manufacturing some baby-related product (or was it blenders?). Is that they do today? No.

        Always think "how can I make money with this". And if you can write an ebook, sell it on forums for $5 as a test (forums in the niche) then by all means, do that and see what works.
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        • Profile picture of the author mrcouchpotato
          Wow. All of your replies are very inspirational and I appreciate them.

          The reason I asked this question in the first place is that I belong to another forum and a lot of times people say that they aren't having any success with their product or idea.

          The usual answer is because it was bad to begin with and was always destined to failure no matter how much time, money and effort was put into it.

          I don't want to get into that trap and waste time if I don't have to. But from the looks of the answers here, the initial research in a niche is the most important part when starting out. And then you can make, then tweak, your plan from there.

          Mike
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          • Profile picture of the author midasman09
            Banned
            A "Slogan" I've always used with the many, many products and ventures I've been involved with over the years is;

            "NEVER FALL IN LOVE WITH YOUR PRODUCT!"

            I've seen so many people in my career who "thought" they had a terrific product and when their niche wasn't buying, they'd spend more time and money "Tweaking" it....to the point where they just kept "digging a deeper hole".

            One of the MisNomers in the "ol'" Mail Order biz was....create a Sales Letter, Rent a List of Prospects (the Minimum was usually 5,000) and send out your Sales Piece to 5,000.

            Horse-Hockey! With a "Bulk-Mail Permit" the min you could send was 200. So, even if I had to rent 5,000...I'd only mail 200.

            If the List didn't produce the amount of orders I wanted, I changed the letter and sent out another batch of 200. If I mailed 1,000 (5 batches of 200) and they didn't pull...I dropped the project and went to something else.

            Your Niche Market is either IN the market for your product or they aren't. And, your Sales Copy will either grab them or it doesn't.

            If you can't get the kind of orders you were expecting, drop it and go to something else!

            Midas Man
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            • Profile picture of the author SchultzMarketer
              It took me over 6 months before I made any money with my niche. I was $10,000 in debt from my business, and I knew that other people were making money in this niche, so I knew I could as well. I know for certain that I wouldn't have given up because I knew I could also make money. I just had to figure out how. So the answer depends on you as an individual. Are you going to succeed or not???

              If you have your mind made up from the beginning, YOU WILL SUCCEED.
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    • Profile picture of the author HeySal
      Originally Posted by Kingdom_Mines View Post

      Rememeber in business, if one plan or niche does not work quickly switch it, don't grow attached to it. Business is about money, customer relationships and roi and nothing else

      I started with cambodian blue sapphire but ended up with every sapphire and ruby from africa

      Ricky
      You aught to see these Idaho Aquamarines. Just found out where they are so need to plan some spring trips.

      Oh sorry - off topic.

      Give up? Are you in a niche that you can do that? Sometimes when something is enough of an obsession, you CAN'T give it up. It's just part of who you are.......so sometimes you let it slide a bit while you diversify and think of something new that you can do that will pump some blood into it.

      If you can give it up, it's not what you SHOULD be doing in the first place.
      Signature

      Sal
      When the Roads and Paths end, learn to guide yourself through the wilderness
      Beyond the Path

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  • Profile picture of the author Zeus66
    Originally Posted by mrcouchpotato View Post

    I read a lot of posts that say to pick a niche, make a plan and stick with it. That all makes sense.

    But at what point do you say "This niche is terrible and I'm not making any money so I QUIT"?

    How do you know when you spent enough time with something to see whether it's profitable or not and go onto something else?
    Pick a niche that's a proven winner. The competition may be higher, but there are exploitable keywords in virtually every niche. You also have to look at your sales conversion process top to bottom. The niche might be a winner, but if you have a glitch somewhere in the funnel or the sales page itself (often the culprit), you may be fooled into thinking the niche stinks.

    John
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  • Profile picture of the author AdBirds Design
    Give up when you find a more profitable niche and the current one is close to loosing you money.
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  • Profile picture of the author jasonl70
    Several months ago I decided to try making some product review sites. I made around 18 I think. 2 of them make money, the others didn't do squat.

    I have numerous content sites out there - only 2 of them make ANY money at all (and neither makes much). The exact same content on one of those sites used to be in an autoresponder of mine that made several sales PER DAY.

    I've tried various things in the weightloss niche, and have yet managed to make much money at it.

    Now, I know that others are able to make money at the same things I've had little success in. But instead of continueing to beat that horse, I ran with the ones that DID make me money, and built them out more.

    My thoughts are this: you have to be willing to fail fast, and run with your winners. You also have to be willing to try a few different things in order to find those winners - eventually you will find the right product(s) in the right niche(s) that responds to your approach. I still double back and try to get my 'failed' projects/campaigns to work, but I don't burn too much effort on them. My main money makers were pretty much money makers from the start.
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    -Jason

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  • Profile picture of the author Matt Bard
    My neighbor is a very wealthy man and he even ran for Governor a while back here in California. He seems to everyone to be a "Midas" everything he touches turns to gold.

    One night while he and I were sitting outside talking another friend said "John, I wish I had your luck buddy". John replied, "It took me over thirty five years of failing before I found a winning business".

    Our jaws dropped. Imagine that. He had failed throughout most of his life but he never gave up. When he finally did hit paydirt, it was big.

    He looked up and saw our expressions and said "Einstein said that genius is 10% inspiration and 90% perseverance". "I guess he knew what he was talking about".

    Matt
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  • Profile picture of the author SandyDuPlessis
    Originally Posted by mrcouchpotato View Post

    I read a lot of posts that say to pick a niche, make a plan and stick with it. That all makes sense.

    But at what point do you say "This niche is terrible and I'm not making any money so I QUIT"?

    How do you know when you spent enough time with something to see whether it's profitable or not and go onto something else?

    Mike
    It may well be that your keywords are the problem rather than your niche. I know that for the longest time I simply couldn't wrap my mind around the importance of getting ones keywords correct.

    It is equally important to try and ensure that your keyword is at least part of your website title.

    Try to ensure that you find a primary keyword that has at least 100 searches per day with not more than 300 000 competing sites. It may well take a day or more of drilling down to find the correct keyword but it will be well worth it.

    Once you have found your keyword then go ahead and register it. The one you want will probably be taken, but just add something like "info" or "update" to the end of it.

    The correct keywords make all the difference to a "terrible" niche.

    Sandy
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  • Profile picture of the author dean_holland
    Hey

    My answer to be honest is this ...

    Before you entered the niche did you research it ?

    You should have a good idea prior to entering the market whether or not it is a buyers market

    Are there plenty of products available ?

    Is there people paying to advertise in this market ? Look at adwords ads for example by doing a google search for your main keyword

    My advice is to not re-invent the wheel by trying to create a market ....

    Enter a market you know has a problem and provide a solution.

    As for your current situation, do you know that the market is buying products ? If so then do not quit on it.

    That's the only way to fail my friend ....

    "Quitters never win, and winners never quit"

    So if you know its a market that has buyers keep going my man !! You can and will make it, just be consistant and keep taking action.

    However like I say if the market is no good from research then maybe it will have to be put down to experience and you move on.

    Best wishes

    Dean
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    Follow My Journey To Online Success > www.DeanHolland.com
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  • Profile picture of the author Matt Bard
    I know that John above (Zeuss66) can't toot his own horn here but I can for him.

    He has just come out with a WSO see his link "Article Marketing The Smart Way" and it works.

    I'm not affiliated in any way and make nothing from this endorsement, but I bought the product and I can say that he will show you step-by-step how to easily start making money through writing articles, or Article Marketing.

    The important part of the process, the part that is giving you grief right now keyword research is not only laid out in the book by John but also has videos that are easy to follow.

    Matt

    p.s. No, he is not my neighbor from my story above
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  • Profile picture of the author Amy Bass
    I personally don't stick to just one niche, if you can find a handful to really go after you can diversify some.
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  • Profile picture of the author SMP
    The key is to research the niche before you get into it and, once you have started, make sure your traffic is targetted as much as you can.

    I agree with the other Warriors who advise you not to get emotionally attached to a niche. It's all about conversion and money so the best niche to get into might not necessarily be about the subject that you find most interesting.

    There are few niches that are worth quitting - it's much better to take a step back and look at the traffic you are developing.

    You'll read alot in WF about planning and I think you can make life a whole lot easier for yourself by being patient and planning your approach to a niche properly.

    Steve.
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  • Ask someone with experience online (like me or someone else you trust) to look at your niche and research.

    Then ask them: Is it me or the niche?

    If it's you, then it's time to figure out what you are doing wrong (or not doing at all) and start doing the right things.

    If it's the niche, then it's time to pick a new niche.

    My two cents.
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    • Profile picture of the author badfun
      This is a good question.

      In a sense, you should quit before you start. That is, test the niche, test the product, test the conversion, etc.

      If the test results are poor, don't go further. If you can see a way to improve the results, or if the results are promising, dive in.

      I have made the mistake many times of spending a lot of time developing a site/campaign etc. only to find that the niche is not that great or I can't seem to master it.

      The good news is you can always sell the site to someone else that might be able to do more with it.
      brent
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  • Profile picture of the author MarcMilburn
    This depends entirely on how you look at it, I'm sure. Firstly, I guess, you should research your niches very carefully indeed. If you carry out your research carefully enough then you'll know whether a particular niche is likely to work or not. If it is all done properly then you can be confident that you are heading for success.

    At the same time I would also try several business practises before giving up on a niche. I guess everything is worth a second chance.

    However, personal situations must also come into it all. When you yourself realise that you simply can't afford to spend anymore time on a particular niche then you will know that it is time to move on.

    Most importantly, I would say that if you are planning to move away from a certain niche as you feel it isnt working, keep a firm copy of EVERYTHING (every webpage, every product, every bonus etc) from that niche. You never know when you'll next require it or when it will become the "right time" for you to re-launch that product.
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  • Profile picture of the author 2PercentPlan
    Here's just a thought, follow Trey Smith and Frank Kern. Do as the millionaires do and so you will become one. Not over night, and not next week, but you will become successful. So the answer is: You do not give up ever ever ever!
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    • Profile picture of the author actionplanbiz
      I Say the Best times to QUIT are when:

      You Dont want to do it any more

      But Thats just Me
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      • Profile picture of the author dandimit
        Okay, this is a great topic and I have a great illustration that might help. It comes in the form of a blog post done by me about my business partner Daniel Pereira:

        How to research your market and use the info in social marketing



        We preach "My Story Marketing" constantly in our training, so I'd say it's appropriate to start with a story.
        This is what happened with Daniel Pereira and his first attempt at writing and marketing a digitally delivered product. He's going to wish physiacl harm on me for telling you this...sshh...maybe he won't notice this post.
        He joined a network marketing program that helps people save money. The reason he decided on this particular niche was the following:

        1.He has a family and thinks it's a good idea to be saving money.
        2.He knows others that may like to save money.
        3.The economy looks like it's running headlong into the recession that later proved to be real, with the housing crisis as well as the credit crunch.
        It would seem that he made a great analysis, right? Well, unfortunately for him and thousands of other would-be marketers, he did not put enough research into it.
        The biggest problem with his logic was that he thought that since HE thought it logical to save money, he figured that everyone else in the entire nation would see the same thing. WRONG.
        Quick point: NEVER ASSUME THAT SINCE YOU LIKE AN IDEA, THAT THE REST OF THE ENTIRE POPULATION OF THE WORLD WILL LOVE THE IDEA ALONG WITH YOU.
        This thought process has more businesses fail before they start than any other reason.
        You'll see this saying a lot in our training: "People buy on emotion, then they use logic to justify their purchase"
        In other words, people do exactly what they want to do. Many times, this has NOTHING to do with their needs. If you think about it, you know this is true because if they made their buying decisions on their needs, everyone would save 20% of their income, they would not be in so much negative debt (consumer debt instead of the positive, business kind of debt. Instead of buying that big screen TV on the or credit card with 17% interest, they use their credit for an investment or a business that not only pays them the interest, but then an extra 10%), and the economy wouldn't be in such a terrible state. More importantly, they would have more money to buy our products and services...
        BUT, they DO buy products and services, just not Daniel's. Why? Because the ones selling the services and products are targeting their markets correctly!!
        You see, Daniel is a logical thinker, which is probably only about 10% of the population, not a big enough market, especially when you consider the fact that most logical thinkers don't need to save money because they've done all the right things in the right order to be financially stable, maybe even wealthy.
        Whom did he target? People that are almost desperate to save money. They have money problems. These are the people that started the recession in the first place. If they already have the mindset to put them in bad money circumstances, you can guess that they won't be willing to PAY to SAVE money.
        The results that he got from his advertising campaign showed this. OOPS!!
        Although he had the perfect product, well written ( and only $35 paid to have potentially hundreds of dollars in the bank extra at the end of the month!!), well executed, with lots of free info first to PROVE that the information and the techniques worked. Sales trickled in along with lots of emails saying "How DARE you try to sell me something!" This was a front-end product to begin a marketing funnel in order to get people to subscribe to a program that was $50 per month...you can probably guess at what the ultimate results were...the main company actually flopped on him. No more marketing funnel. But he does get sales trickling in as well as residual side income as a result of...well, the same principle in adsense.
        There're 3 reasons why people won't buy from you.

        1.They can't afford it.

        2.They don't need it.
        3.They don't trust you.
        I'll elaborate on the next post.
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        Dan Dimit
        Premier Internet Marketing, LLC
        www.thefreetrafficformula.com/blog
        Google my name and see what happens

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  • Profile picture of the author akasher
    I never give up unless it's a horrible niche.

    It's like practicing twirling pens.

    No matter how good you are, you will never make money off it.
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  • Profile picture of the author JasonParker
    Never give up.

    Just quit doing things you want to do and start putting your heart into what you NEED to do... the stuff that works.

    Which means... maybe you should make sure you're getting your information from someone who makes the amount of money you want to make. Not only that, but study what they're doing most of all... and apply it.

    Don't assume the guy who gave you advice makes the kind of money you want to make.
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  • Profile picture of the author Jon Steel
    LISTEN

    There is a difference between 'being a quitter' and 'letting go because you see how your business plan is failing.' Knowing the difference between the two is how all the most successful have made it.

    Throughout this thread ... some people say they "Never Quit" - well that attitude can drive you deeper and deeper into debt with no success on the horizon. You don't want to be this guy because it will SLAP the taste out of your mouth and you will never want to run a business online again!

    However, others 'aren't making immediate cash' so they quit right away ... obviously it is the niche right? Maybe ... but maybe not.

    Understand, not every niche is a winner. I would say you can never been so stubborn to the point that you fail to recognize this. But you can't quit so easily you fail to recognize your opportunity for success. Take a couple steps back ... look at your plan and marketing strategy. Are there areas you have holes?

    There are so many things to a successful business venture than your product that are just as important (marketing, sales letter, product, traffic). Any of these things could be your problem.

    Honestly, for this thread ... there is not right answer because the answer is: IT DEPENDS!

    But here's my advice ...

    Rip it up ... analyze it ... fix it ... or let it go!

    Good Luck,

    js
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  • Profile picture of the author acrasial
    "Give Up" is the word there; nothing is ever bad, unless you are marketing it badly yourself. not every niche can be handled like other ones, especially depending on your product. Be crafty, find out what it is that you are missing. Like I said, give up is the word, because you need to give YOURSELF an UP if you are even thinking that way. If something doesn't work for you, that does not mean it doesn't work... at least this is what I have come to realize for myself.
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  • Profile picture of the author Jason Johns
    I think that if you have done your market and competitor research then you will know if a niche is profitable or not.

    If you are not making money in it then it is because

    1) You are not getting enough organic traffic - target long tail keywords and do more traffic generation or use PPC
    2) Your sales letter isn't converting - change it
    3) Your product / offer isn't what the market wants - do some more research and find out what is selling

    If your niche and competitor research stacks up then people are making money in the niche. If you are not then it is something you are doing not the niche, therefore change what you are doing!

    All the best

    Jason
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  • Profile picture of the author Will Edwards
    You give-up after you have succeeded!

    Will
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    • Profile picture of the author hugofortin
      Originally Posted by Will Edwards View Post

      You give-up after you have succeeded!

      Will
      Very nice one! I like the way your think.

      Hugo
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      http://hugofortin.com/

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  • Profile picture of the author mafiamarketer
    I liek to go with a shot gun approach and see what sticks whatever looks like it has the most potential tahst what i focus my attention on and try to build out. Once this is built out i go back to the other niches that looks like they had potential
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  • Profile picture of the author nazhuz
    When everybody around me give up, then I think I should've to =D
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  • Profile picture of the author Patricia1
    Don't give up until you've tested and tested again every aspect of your campaign.
    There's an awful lot to be said for persevering but, there's no sense in flogging a dead horse.

    Remember though, you wont know if it's dead unless you test.
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  • Profile picture of the author Mukul Verma
    Depends on how bad you want it. If you want it bad enough, dont give up. I worked a job and was online for 4 years FOUR YEARS!!!, but it was well worth it now....so if you want it, DONT GIVE UP!!!
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  • Profile picture of the author WD Mino
    Remember my motto.
    Business=work it requires perseverance never ever give up your success is up to you!
    -WD
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    "As a man thinks in his heart so is he-Proverbs 23:7"

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  • Profile picture of the author CDarklock
    Originally Posted by mrcouchpotato View Post

    But at what point do you say "This niche is terrible and I'm not making any money so I QUIT"?
    I track three things with all my marketing efforts.

    1. Profits and expenses for all time.

    During the first week, this has to go:

    profits > expenses

    ...or I shut it down. Eventually, I get:

    2. Profits and expenses for the past thirty days.

    This has a higher bar. It has to go:

    profits / expenses >= 3

    ...or I shut it down. And once I get this, I can calculate:

    3. Profits and expenses projected over the next thirty days.

    And this one, I again have a higher bar:

    profits / expenses >= 5

    ...or I shut it down.

    In short, if I can't make back four times what I spend in the first 60 days, I don't do it.

    HOWEVER.

    I have a lot of leverage. There is not a whole hell of a lot online that I can't do myself, from writing articles to setting up domains to developing custom software, so where a lot of people would need to contact an outsourcer and spend money... I just open up some program or other and do the work.

    Even where I don't have the skills myself - like complex graphic design - I drip-feed licensed material onto my hard drive constantly, and have several gigs of templates and samples available that I can slice up and remix for any project on demand.

    So my expenses are usually pretty damn low. Under $50 for most projects.
    Signature
    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author MR.MOE
    Honestly I'm not gonna lie I almost quiet a few times, but since I kept trying it finally paid off and I'm doing pretty good and getting better. My advice is keep trying even if you don't see any money, but make sure its a profitable niche and your not just working in a dieing niche.

    Moe
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