The real secret to Internet Marketing (and lifetime profits) IS...

by gjabiz
13 replies
The secret is: the PARADE OF LIFE.

See, people are born, and live a life, then die. The journey between the cradle to the casket, however long, is a winding road of treacherous PROBLEMS.

No one lives the perfect life, we ALL have problems.

Many of these problems are specific to where a person is at on their journey, Example, a baby can't chew food. Solution: Gerbers. Don't like processed food for your child? Make your own, buy a food processor, Cuisinart.

Young children. Rowdy little beasts, always getting scrapes and cuts. Thank goodness we have Band-Aids, a registered trademark.

Kids go to school, need books. They play, TOYS. They participate; balls, bats and ballerina tutus.

And so on.

There are EVENTS along the way, milestones; Graduations, Marriages, Divorce, Children, Death of loved ones, promotions, and

recurring events: Birthdays, Anniversaries, Holidays; New Years, St. V, St, Pat, Easter, and so on to Christmas.

Each event has it's own needs and wants.

And so, this is why THE PARADE OF LIFE, the journey fraught with peril, dangers, excitement, experiences and emotions...

is a good place to start YOUR IM journey. It is loaded with OPPORTUNITY.

By: First, knowing where you are at your time line, where in the PARADE are you?

Chances are, there are millions in the same age group experiencing similar problems and challenges as you are. Can you be of HELP to them?

Do you offer any assistance to OTHER PEOPLE during their times of need, desperation, desire or despair?

Can you:

Encourage, teach, share your experiences which could HELP someone else from going down a dead end street you may have gone down?

HELP them with practical useful methods to overcome their frustration, inadequacies and being stuck in the mud with their wheels spinning?

START with knowing there is PARADE OF LIFE and you are in it, and then look to your parent's generation, to your grandparents, your children or grandchildren...and see what they want. What they need.

IN IM terms, the simple answer is: find a Niche with an Itch. Help them scratch it.

The sub forums here are about helping people, with an itch, or a hunger or desire for more to get more from their parade by sharing and helping others.

SO, how to apply the Secret (POL-Parade of Life)

1- Look to your own life and recognize where you are at
2- Acknowledge other people have problems, and although they might appear small to you, they are BIG problems to them
3- Search your own life experience (or others) for solutions you discovered or were given to you
4- Create a PLAN on how you can share what you know with others
5- To get what you want, HELP other people get what they want.

This ISN'T mind stuff, this is practical advice. Usable today.

If you want more specific answers when you respond, ask specific questions.

KNOWING the Parade of Life is one thing,

Applying and USING it for profits, requires thought PLUS action.

Questions?

ASK!

gjabiz
#internet #lifetime #marketing #profits #real #secret
  • Profile picture of the author MikeVietri
    I love your analogy.

    I think this is right on point because, when you can find a problem that you share with your target audience then you become more real to them and they will want to follow you in your journey.

    You do not necessary need to have the "ultimate" solution to their and to your own problems,

    you just need to show people that you care about helping them as much as you care about helping your self.

    and that you are willing to do the best you can to "find" that solution,

    and you do this by consistently providing them with relevant and high quality content.


    But I think the biggest point you made was that we must relate to the people we are trying to reach with our marketing.

    and that we must find "common ground" with them, where we can bridge our audiences "BS" guard and form a relationship between our self and our readers

    Great Stuff.

    Mike Vietri
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    • Profile picture of the author Steve B
      Or said another way ...

      Sell into specific demand.

      Steve
      Signature

      Steve Browne, online business strategies, tips, guidance, and resources
      SteveBrowneDirect

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      • Profile picture of the author JohnMcCabe
        Here's an example, what I call the "if you don't buy her diamonds, you're scum" cycle, which repeats every year. It runs from Black Friday to the day after Mother's Day, and includes Christmas, Valentine's Day, and Mother's Day.

        Christmas:

        Ads target different 'floats' in the parade, like engagement rings, gifts 'from the kids' (like the five year old went to the jeweler and bought diamond earrings, to gifts (usually charm bracelets) for grandma.

        Valentine's Day:

        More engagement rings. Lots of earrings, bracelets and lockets, showing different age groups.

        Mother's Day:

        More charm bracelets, more 'gifts from the kids', lots of stuff for grandma.

        The message? If you want a happy life, if you really love her and want to show it, the only acceptable gift is diamonds from [store].

        The only other constant is that each individual ad only targets one life stage or event, but taken as a whole, they cover the parade of life.
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        • Profile picture of the author gjabiz
          Originally Posted by JohnMcCabe View Post

          Here's an example, what I call the "if you don't buy her diamonds, you're scum" cycle, which repeats every year. It runs from Black Friday to the day after Mother's Day, and includes Christmas, Valentine's Day, and Mother's Day.

          Christmas:

          Ads target different 'floats' in the parade, like engagement rings, gifts 'from the kids' (like the five year old went to the jeweler and bought diamond earrings, to gifts (usually charm bracelets) for grandma.

          Valentine's Day:

          More engagement rings. Lots of earrings, bracelets and lockets, showing different age groups.

          Mother's Day:

          More charm bracelets, more 'gifts from the kids', lots of stuff for grandma.

          The message? If you want a happy life, if you really love her and want to show it, the only acceptable gift is diamonds from [store].

          The only other constant is that each individual ad only targets one life stage or event, but taken as a whole, they cover the parade of life.
          Thanks John,

          I've spent a lot of time in the Jewelry business, wrote many ads for direct mail.

          Diamonds, actually, are less rare than Zircon gems. Consider every Walmart, K-Mart, JC Penney and countless others all sell diamonds.

          HALLMARK, if you really give a crap to give the very best HA! (piece of paper, same as the card for 1/3rd the price).

          We have our cycles as you pointed out.

          We march our parade routes often in lockstep with those we are surrounded by.

          For a new person just getting started in IM, it could be an Ah-Ha moment for those trying to figure out what and how to do.

          JOIN the Parade. KNOWING Valentine's day is coming, be ready for it and stand in front of the parade and let them run you over.

          Want to lead THE PARADE? Grab a baton and go to the front of the thing, act like the leader and you are the leader, to those marching blindly behind you.

          gjabiz

          PS. John, Quit being a cheap azz sob and go buy some diamonds for someone, it helps the economy...(sez the jewelry salesman in me-HA!)
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          • Profile picture of the author shaunybb
            Awesome this is a great thread
            Signature
            ====>READY To Be Successful Online? FIND OUT more!?<====
            You FAIL online because you have the WRONG information.....
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  • Profile picture of the author Jason Kanigan
    People are used to jobs.

    A job is a repetitive task, and outside of engineering and maybe design or creative accounting you aren't really solving a problem.

    So people are used to tasks that don't add a lot of value and merely shuffle products and and papers and numbers around.

    The entrepreneur is instead expected to solve problems. That's how a lot of value is quickly created. But people are not used to that. So they conceive of something to sell in the form of a task, rather than solving a problem...

    This and "You are NOT your customer" (!) are two huge realizations the budding business owner/product creator can have. Adopting in the POL principle will help tremendously with focus. Sure makes it easier to write the copy--just describe their painful life situation. They'll recognize it. And that gives you instant credibility.
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  • Profile picture of the author Mattdawg841
    This is one of my new favorite posts! You really hit the nail on the head with this one Keep up the great work!
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  • Profile picture of the author Dr3a
    I love this Thread! Good Read! Motivating!
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  • Profile picture of the author tla65
    gjabiz, thank you so much. You have no idea how much your post enlightened me. ..In the few minutes it took to read that, you just jolted my brain more than it has been in months. I've been totally unmotivated with my own stagnant brain and now it's fired up with several ideas. Thanks!!
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    • Profile picture of the author gjabiz
      Originally Posted by tla65 View Post

      gjabiz, thank you so much. You have no idea how much your post enlightened me. ..In the few minutes it took to read that, you just jolted my brain more than it has been in months. I've been totally unmotivated with my own stagnant brain and now it's fired up with several ideas. Thanks!!
      You've been "jolted" awake, so before you go back to sleep (as most of us do most of the time), here is how to USE some that fresh energy and benefit from it.

      Right NOW, grab a piece of paper, draw a line across it, make it 100 years.

      To the left side write your birth date, to the right put the 100 years.

      This is your PARADE. Now put yourself on the line as a stick figure, 50 years old would be in the middle, 25 to the left and half way, so you can SEE exactly where you are at.

      Go to Google, type in the question

      Example: What do 28 year olds buy?

      Search. Below the search results you see other topics, open several up in a new tab. Spend 30 minutes research and go off on as many tangents as you want, as long as you keep 28 year old (or your age) in the search feature.

      Take an adventure, and write down ideas. You will make a list of all kinds of things, from this list, you might choose 2 or 3 in which you have an interest.

      MAYBE, you'll find something which also gives you a jolt. MAYBE something which gets you somewhat excited.

      Quick, easy, simple 30 minute exercise which will help you identify a potential market or product and find out how your peer group thinks, acts and most important...

      what they are buying!

      In my best Sheldon voice, BAZINGA.

      Use new insights and lock them in your brain by fast action and movement, the doing the search will help solidify the energy and maybe even provide momentum for you next step.

      gjabiz
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      • Profile picture of the author discrat
        Thanks Gordon.
        Great metaphor. It is a practical no nonsense way to look at Marketing and Selling. And it can really hit a tune within the Newbie who just can't connect the dots otherwise and also help the experienced Marketer who loses focus


        - Robert Andrew
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  • Profile picture of the author giulio74
    even if you have a specific problem has a solution ....
    It is still the problem that you have to win their trust if the person does not believe in you never conluderai nothing
    I believe that "art of selling" is one of the most difficult jobs

    I think this is a common problem of internet marketing ...
    it is the starting point for a new product / solution?

    to you guys if there was an excellent ebook on this
    I'd buy it right away!
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    • Profile picture of the author gjabiz
      Originally Posted by giulio74 View Post

      even if you have a specific problem has a solution ....
      It is still the problem that you have to win their trust if the person does not believe in you never conluderai nothing
      I believe that "art of selling" is one of the most difficult jobs

      I think this is a common problem of internet marketing ...
      it is the starting point for a new product / solution?

      to you guys if there was an excellent ebook on this
      I'd buy it right away!
      Um, uh, er... selling? A difficult job? Perhaps, but let me make the selling part easier for you sticking with the PARADE of life.

      If you play the flute, you march in the band with other flute players, you are in step, insync and hopefully in tune with them.

      If you are selling flutes, for example, online, what good would it do you to hang out in the drummer's Facebook page?

      By BEING the market, you already know where the market goes, at least for the flute fix.

      You speak their language. You know the problems (maybe breathing), you have some breathing exercises which help them increase their breathing efficiency while playing.

      IF you selected a group of flute players with THAT problem, how much selling do you think you would need?

      We have a sub forum here on Copywriting where you can learn how to sell, that is what copywriting is.

      TRUST...would you trust a pianist to give you flute playing advice, well, maybe, but if you have selected your prospect carefully, and matched her to your product and your PROMOTION intersects with her at the right time...the elements of selling are there...

      Being in step, rapport, social proof (testimonials) etc. Sure there is some art to advertising, but most of what you need to do for IM is a science of numbers. Or a game of math.

      The problem; too many cymbal players banging loudly trying to sell noise to the musicians.

      If selling is a problem for you, when will start to learn how to do it?

      gjabiz
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