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Straw Poll: Are you familiar with the term usability?

by MsAngry
5 replies
Have you heard of usability? yes/no

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I really need some help

I'm in the process of finishing a usability course (showing you how to make more money online by creating user friendly websites people find intuitive and rewarding to use).

I've called it "Project X" for the last 3 months, but I gotta pick a name soon because I'm finishing off the printed materials over the next 2 weeks and it can't go out with "Project X" on it.

I want to call it a "web usability" course, then add a tag line explaining the benefit (got tons of those), but I am worried that people won't "get it" because I used an unfamiliar term....


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Thanks for any help.
#familiar #poll #straw #term #usability
  • Profile picture of the author Michelle Strait
    I am familiar with the term. When I worked for an investment bank they loved the term "usability". It sounds corporate though. Take your audience into consideration. Who are you trying to attract? Most people probably would know exactly what you're talking about, but then it also depends heavily on your target market.
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  • Profile picture of the author MsAngry
    I'm looking at internet marketers, and small businesses who cannot afford to spend lots of money on the site "concept" and "usability" - but would really benefit if they applied the principles themselves to their sites - i.e more conversions or longer subscription periods etc because your site didn't suck
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  • Profile picture of the author rosetrees
    How about something simple, like "user friendly websites" course
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  • Profile picture of the author MsAngry
    It's tempting to call it that too - "User Friendly". It had crossed my mind.

    Professionally I want to call it one thing, so I look like I know what I'm talking about, from an IM point of view I want to call it something else so other people understand the value.

    I think that's what's making it difficult....*sigh*.

    Thanks for the suggestion
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    • Profile picture of the author Frank Donovan
      Hi MsAngry

      Originally Posted by MsAngry View Post

      Professionally I want to call it one thing, so I look like I know what I'm talking about, from an IM point of view I want to call it something else so other people understand the value.
      It might be easier for you if you were more precise about your target buyer(s).

      In the corporate world, using a few non-specific buzzwords such as "usability" in your pitch may come across as "professional", but from an IM point of view, someone looking to have a profitable website would just be concerned with the results.

      From that perspective, I'd consider using a description that clearly conveyed the benefits of your course. Look at the example of Ken Evoy, whose 10-year old ebook on this subject is still relevant.

      Its title? "Make Your Site Sell"



      Frank
      Signature


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