Social media is ideal for businesses. Nearly all of the major social media platforms are now publicly traded firms which need to generate profits for their stockholders, although it's a means to reach a large and engaged audience.
The organic range of the latest social media today is not high. If you wish to reach more individuals, advertisements that are paid are still a better way to accomplish this. Gone are the day of the complimentary ride on social media.
One form of marketing that hasn't changed, and will not, is email marketing. If a person is signed up to your email list, they can see your emails each time you send out them. Social media platforms belong to all those businesses. Doesn't mean they are part of your community, just because someone is connected to you. Email list and your site are your community. All these are also the areas where you can connect with the client close the sale--you can not do that on social media.
2. "Add anyone you have interacted with online to your email list."
There is a classic old school strategy that would be to add anyone you've interacted with through email or on LinkedIn to your own email list. That is HORRIBLE guidance along with a strategy you need to run as fast as possible away from
People are more comfortable buying from someone they know, enjoy and trust. If they get that e-mail from a list they did not sign up, they won't do any of those for. It's shady and chases business away and will most likely land you in the spam jar.
3. "Strive to reach those who are not interested."
There were lots of cold calls and door to door visits back in the day as a way to get new business. It could be the cold e-mail about getting your website visibility, or the man who is always posting in different Facebook groups.
The myth is you simply need to strive harder to reach those that haven't expressed any interest. It is a jump to consider someone will get interested from what you are doing and then spend money along with you. Remember, they must really get to know you first before they feel comfortable spending money. Stop wasting your time and efforts trying to reach individuals who aren't interested. Spend your own time growing your crowd why they should do business alongside you in other techniques show those folks.
Do not get caught up in what is common. You have to differ to stand out. You become different when you don't follow advice that is popular but ineffective. Focus on building relationships and also an engaged audience will purchase from you. Maintain and develop a reputation can trust. You will get more company in the long term.
Do you agree with the 3 myths? What other marketing myths have you ran across?