Why Google should not factor in social too heavily.......

4 replies
in their ranking algorithm. I have seen sites in the health category where big sites, funded by professional money, to the tune of 10s of millions, get to the first page for all the main health terms overnight. Just because they are massive does not necessarily mean they always have the best content on every topic. But when you are a massive brand you automatically get a massive social following, which in turn keeps you at the top of Google. This is in turn likely helps Google get the top dollar for their ads.

Another scenario. It helps guy A to rank higher than guy B because A is much more skilled at social marketing than B is, even though B has the better information on his site since his content helps the end user a lot more.

I also find a lot of stuff on social platforms like FB to be junk. FB reminds me of MySpace from a few years back.
#factor #google #heavily #social
  • Profile picture of the author vikash_kumar
    Originally Posted by Anton543 View Post

    in their ranking algorithm. I have seen sites in the health category where big sites, funded by professional money, to the tune of 10s of millions, get to the first page for all the main health terms overnight. Just because they are massive does not necessarily mean they always have the best content on every topic. But when you are a massive brand you automatically get a massive social following, which in turn keeps you at the top of Google. This is in turn likely helps Google get the top dollar for their ads.

    Another scenario. It helps guy A to rank higher than guy B because A is much more skilled at social marketing than B is, even though B has the better information on his site since his content helps the end user a lot more.

    I also find a lot of stuff on social platforms like FB to be junk. FB reminds me of MySpace from a few years back.
    As always, nothing will work forever...Any extreme of features and facilities will become enough on one fine day for sure..
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    • Profile picture of the author blogeomics
      Originally Posted by vikash_kumar View Post

      As always, nothing will work forever...Any extreme of features and facilities will become enough on one fine day for sure..
      Absolutely, nothing lasts forever and once you start exploiting something, it ends up some day. Also, I would say to have decent number of email subscriber is the best way to go. You won't need anything else when you have honest followers who matter to you and whom you matter to.
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      Please visit Blogeomics for further info.

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  • Profile picture of the author agmccall
    Originally Posted by Anton543 View Post

    in their ranking algorithm. I have seen sites in the health category where big sites, funded by professional money, to the tune of 10s of millions, get to the first page for all the main health terms overnight.
    Money talks, we should all know that

    al
    Signature

    A bar of iron cost $5. Made into horseshoes, it's worth $12. Made into needles, it's worth $3500. Made into balance springs for watches, it's worth $300,000. Your value is determined by what you are able to make of yourself

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    • Profile picture of the author myob
      Originally Posted by agmccall View Post

      Money talks, we should all know that

      al

      Oh, yeah! This type of behavior is not exclusive of any other category where major players with deep pockets can dominate major marketing channels.

      Wherever the big boys play, it's almost always a sure bet to be on the same playground. Most of the heavy lifting in market research and publicity has already been done.

      Leveraging this capital-intensive advantage can be effectively accomplished with almost no cost. For example, even a small presence on high ranking or authoritative sites can pay off big.

      Techniques such as content marketing and/or curation is a common marketing approach to capitalize on this high visibility reality. Bottom line; don't begrudge 'em - hook up with 'em.
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