What if I bring in investors?

34 replies
I am an internet marketing newbie.

My question is this... what if I bring in investors... and the money from the investors, I use it to hire experts in internet marketing.

So, while I build an internet marketing business from the investor's money, I can also learned from the employee (who let us say is a traffic expert).

What do you think of this approach of building an internet marketing business?

Please feel free to share your thoughts.
#bring #investors
  • Profile picture of the author gjabiz
    Originally Posted by info126 View Post

    I am an internet marketing newbie.

    My question is this... what if I bring in investors... and the money from the investors, I use it to hire experts in internet marketing.

    So, while I build an internet marketing business from the investor's money, I can also learned from the employee (who let us say is a traffic expert).

    What do you think of this approach of building an internet marketing business?

    Please feel free to share your thoughts.
    What do you bring to the table?

    I'm currently working with SUCCESSFUL business people who are doing exactly this, bringing on investors and outsourcing the mundane and/or the commodities (especially services). These are NOT guys trying to make a 100 bux a day.

    We start at a minimum of 25k in the pot, and not more than 5 "investors" or partners.

    Also, a very well fleshed out idea, a good plan and clearly defined goals go a long way to enticing investors in your project, but 80% of these small "angels" invest in the Entrepreneur, not in the idea.

    So, once again, what are you offering?

    gjabiz
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    • Profile picture of the author info126
      Originally Posted by gjabiz View Post

      What do you bring to the table?

      I'm currently working with SUCCESSFUL business people who are doing exactly this, bringing on investors and outsourcing the mundane and/or the commodities (especially services). These are NOT guys trying to make a 100 bux a day.

      We start at a minimum of 25k in the pot, and not more than 5 "investors" or partners.

      Also, a very well fleshed out idea, a good plan and clearly defined goals go a long way to enticing investors in your project, but 80% of these small "angels" invest in the Entrepreneur, not in the idea.

      So, once again, what are you offering?

      gjabiz
      What I am bringing in is this... I will manage the business as a ClickBank vendor and affiliate. If I am gonna do this, I will manage the business in over 500 niches.

      I will manage the employees and give directions on where the biz is heading. Things a CEO would do.
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      • Profile picture of the author gjabiz
        Originally Posted by info126 View Post

        What I am bringing in is this... I will manage the business as a ClickBank vendor and affiliate. If I am gonna do this, I will manage the business in over 500 niches.

        I will manage the employees and give directions on where the biz is heading. Things a CEO would do.
        Well, who knows? Good luck.

        gjabiz
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      • Profile picture of the author Steve B
        Originally Posted by info126 View Post

        What I am bringing in is this... I will manage the business as a ClickBank vendor and affiliate. If I am gonna do this, I will manage the business in over 500 niches.

        I will manage the employees and give directions on where the biz is heading. Things a CEO would do.

        Info126,
        • Clickbank as your platform
        • Over 500 niches at the same time
        • Employees
        I would think this business strategy through a little longer if I were you. Start with one niche, a product or two, and see if you have the temperament, skills, and drive it takes to be profitable before you take on investors or spend much money in hiring employees.

        I think you have a rude awakening coming . . .

        But the best to you for dreaming big and trying,

        Steve
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      • Profile picture of the author Synnuh
        Originally Posted by info126 View Post

        What I am bringing in is this... I will manage the business as a ClickBank vendor and affiliate. If I am gonna do this, I will manage the business in over 500 niches.

        I will manage the employees and give directions on where the biz is heading. Things a CEO would do.
        I've been there, done that. You, right now, can't possibly fathom the shear amount of work you're talking.

        Do you know how to eat an elephant? One bite at a time. Not 500.

        Good luck, sir. You're going to need more than just luck, though.

        You need one hell of a game plan, and an investor with some seriously large cajones. They're out there, though.
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  • Profile picture of the author agmccall
    So you are going to approach people to invest and say. "Hi, I want you to invest in a business I am starting, I have no idea what I am doing or if I can make any money at all. So, there is a good chance that the money you give me will be gone forever. What do you think? Are you in?"

    Why would anyone in their right mind invest is something like that

    al
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    • Profile picture of the author info126
      Originally Posted by agmccall View Post

      So you are going to approach people to invest and say. "Hi, I want you to invest in a business I am starting, I have no idea what I am doing or if I can make any money at all. So, there is a good chance that the money you give me will be gone forever. What do you think? Are you in?"

      Why would anyone in their right mind invest is something like that

      al
      The money won't be gone bcoz that money, I will use it to hire experts in internet marketing. For example, I will hire a team of people who are expert in traffic.

      By the way, at the moment, I am in the dating niche and a music niche on ClickBank as an affiliate.
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  • Profile picture of the author MikeFriedman
    Originally Posted by info126 View Post

    I am an internet marketing newbie.

    My question is this... what if I bring in investors... and the money from the investors, I use it to hire experts in internet marketing.

    So, while I build an internet marketing business from the investor's money, I can also learned from the employee (who let us say is a traffic expert).

    What do you think of this approach of building an internet marketing business?

    Please feel free to share your thoughts.
    As an investor, what I am reading there is that you are bringing nothing to the table. I am the one taking all the risk. Risk in someone who has never done anything like this before. Someone whom I cannot even be sure would have any clue how to hire the right "experts" they say they are going to hire.

    Why would the investor need you? They could just cut you out and do that on their own. They have the same level of internet marketing knowledge as you do right now.
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    • Profile picture of the author mich800
      Originally Posted by MikeFriedman View Post

      As an investor, what I am reading there is that you are bringing nothing to the table. I am the one taking all the risk. Risk in someone who has never done anything like this before. Someone whom I cannot even be sure would have any clue how to hire the right "experts" they say they are going to hire.

      Why would the investor need you? They could just cut you out and do that on their own. They have the same level of internet marketing knowledge as you do right now.
      Unless they are very good at raising capital I don't see investors breaking their door down to get in on the ground level of this internet marketing plan. As described they are not really bringing anything to the table other than a facilitator and one without strong qualifications at that. Sounds like the Tom Smykowski method.
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    • Profile picture of the author anayb
      Originally Posted by MikeFriedman View Post

      Why would the investor need you? They could just cut you out and do that on their own. They have the same level of internet marketing knowledge as you do right now.
      Exactly. How you can be of any benefits to your investors? Don't tell you got skills. They can hire better people than you, and run their own business. Why they would incorporate you? Just ask the question to yourself. Just bootstrap without thinking about raising funds.
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    • Profile picture of the author jasonthewebmaster
      Banned
      Originally Posted by MikeFriedman View Post

      As an investor, what I am reading there is that you are bringing nothing to the table. I am the one taking all the risk. Risk in someone who has never done anything like this before. Someone whom I cannot even be sure would have any clue how to hire the right "experts" they say they are going to hire.

      Why would the investor need you? They could just cut you out and do that on their own. They have the same level of internet marketing knowledge as you do right now.
      I second this. This guy has no clue how far from reality his thoughts are.
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      • Profile picture of the author NomadLifestyle
        I've invested in newbies before (but don't flood me with PMs... not looking to invest right now).

        Here's why I did it:

        The newbie had relationships that I wanted access to.

        They were really good friends with a big time software creator. I wanted access to that software creator.

        So, I invested in the newbie. We did a deal. I made sure I was involved. We made money.

        Now we do stuff together all the time (all three of us).

        Don't listen to the naysayers in this thread. You can bring value to a joint venture without having to be an expert. You need to bring something, and that something has to be of value, but expertise doesn't have to be that thing.
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        • Profile picture of the author DABK
          The "naysayers" didn't say nay. They said: go for it but be aware that investors would want to know what you bring to the table... And, whatever that is, has to have value to the investor. And, present well: they have to believe you can do whatever it is you propose to do.

          Not exactly nay-saying.

          Originally Posted by NomadLifestyle View Post

          I've invested in newbies before (but don't flood me with PMs... not looking to invest right now).

          Here's why I did it:

          The newbie had relationships that I wanted access to.

          They were really good friends with a big time software creator. I wanted access to that software creator.

          So, I invested in the newbie. We did a deal. I made sure I was involved. We made money.

          Now we do stuff together all the time (all three of us).

          Don't listen to the naysayers in this thread. You can bring value to a joint venture without having to be an expert. You need to bring something, and that something has to be of value, but expertise doesn't have to be that thing.
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  • Profile picture of the author publicworks
    In this case you can make a contract with the investor for the profit sharing ratio. You need to discuss with him how much profit sharing ratio will acceptable. Then you can accept him to your business. Thanks a lot.
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  • Profile picture of the author kilgore
    Try this:

    Take "internet marketing" out of your question and insert something else and see how your idea sounds.

    Originally Posted by info126 View Post

    I am a [ oil drilling / food service / computer microchip / auto repair ] newbie.

    My question is this... what if I bring in investors... and the money from the investors, I use it to hire experts in [ oil drilling / food service / computer microchip / auto repair ].

    So, while I build a [ oil drilling / food service / computer microchip / auto repair ] business from the investor's money, I can also learned from the employee (who let us say is a [ oil drilling / food service / computer microchip / auto repair ] expert).

    What do you think of this approach of building a [ oil drilling / food service / computer microchip / auto repair ] business?

    Please feel free to share your thoughts.
    Would you invest in an enterprise like that? I certainly wouldn't. Sorry, but I'd want my oil drilling CEO to know something about the business of oil drilling. But for some strange reason people seem to think that regular business principles don't apply if the business is an online business, especially if it's an "internet marketing business" (whatever that means).

    Maybe if you had demonstrated accomplishments as a CEO of a different kind of successful startup, I could see this working. But if you had that sort of experience you wouldn't be asking this question here, you'd be assembling your team. You'd also know that there's no such thing as an "internet marketing business" -- internet marketing is something that businesses do, not something businesses are.

    As many above have said, what are you bringing to the table? And sorry, willingness to have the top job in the company doesn't count -- it's qualifications, experience and ability that matter.

    But let's say you actually found some investors. How would you know which experts to hire, what skills and experience they should have? Hiring the right people is actually very, very hard -- and first hires can make or break a new company.

    And once you did hire these experts, how long would it take these experts you hired to figure out that you don't actually know what you're doing?

    And how long would it be until they told your board of directors that the CEO is dead weight?

    And how long do you think your board of directors would let a "fake it until you make it" CEO run their company?

    I should note that if you have smart investors, they'll have made you agree to a vesting schedule so that if you leave -- or are fired -- within a few years (often four), you'll leave with little to no equity in the company. Of course, if you don't have smart investors, you have a whole other problem. (Yes, finding the right investors is very, very hard too!)
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  • Profile picture of the author Sid Hale
    Let's turn this question on its head...

    Originally Posted by info126 View Post

    what if I bring in investors... and the money from the investors, I use it to hire experts in internet marketing.

    So, while I build an internet marketing business from the investor's money, I can also learned from the employee (who let us say is a traffic expert).

    If I am an expert in "internet marketing", why would I want to work for you. If I am an "expert", I don't need you. I'll easily make much more money, with a much more flexible work schedule than I could possibly make working for you.

    If I am an "expert" in only one aspect of internet marketing (web design, traffic generation, server side programming, etc.), I can freelance at much higher rates than are found on the typical freelancing sites, or I can BE you by simply outsourcing those needs that I can't personally satisfy.

    Any ONE of your "employees" could easily fill your shoes (probably easier than you could fill theirs) and cut out the extra overhead of paying a separate CEO.

    It's called entrepreneurship.
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    • Profile picture of the author favconnection
      Very interesting...

      I'm a software engineer since maybe 10 years.

      I have created a platform from scratch who allows to have multiple websites with a single project.

      To give you an idea, this is what you can do with wordpress, you add a few plugins and then your site becomes a blog / a webstore etc...

      With my project, I check the good options and the site can be transformed to the following sites:

      dating / chatting / language improvement / classified ads / webstore / market place / crowd funding plateform / blog.

      To give you an idea I can easily create something like fiveer with it, or I have maybe 90% of the functionalities of match.com (dating), or a good part of the functionalities of amazon.

      The project is in the cloud, so the number of users that can be supported is almost unlimited, I just have to add more servers in a few seconds.

      About the incomes that these type of website can do:

      => A classified ads website: more than 120 millions $ a year.
      For me this is one of the best type of websites (even better than dating).
      But craiglist is not a good example, they can do way more.

      A good example is for example, leboncoin.fr, they did 127 millions just with the french version 2 years ago and they have more than 10 websites in many countries...

      => A dating website, no need to say that this is a huge market, you do millions if the site works.
      We had meetic.fr in France, the fonder, Marc Simoncini sold it to match.com (USA), they are probably the biggest dating company now and the incomes of meetic, 3 years ago was more than 135 millions / year.

      Marc Simoncini is now a business angel, he invests millions in the startups.

      Most of the time, the fonders who start websites like mine, try to find a few business angels (investors).

      They do a business plan and also an elevator pitch to explain the whole project in just a few minutes. Why ? because the investors don't have time to waste, you must be prepared!

      Most of the time, the fonders will request something between $500 000 and $1 000 000 for a website. In exchange they will have to say what share they are ready to loose (to give the to the investors).

      But one thing to understand...

      The first thing the investor will watch, is not even your project, but the team...
      Who are the funders ? Their skill? what they do? etc...

      In my case, I'm alone, that's my biggest problem.

      The team is more important than the project, specialy for these type of projects.

      Why? because if you fail you must be able to find a quick solution by working with your team.

      Most of the time, if the project is in "early stage" and if they accept to join the project, they will request a "big" share on the company because the risk is high, specialy in early stage.

      They will probalby make sure that all of them have at least 30% of your company, because with 30% they can block your decisions...

      The best advice is:

      DO NOT try to have investment before having something that works, I mean that earns money, you need a proof.

      This is exactly why I'm here, and why I work everyday on the internet marketing to learn!
      I can create crazy sites but i'm a real NOOB in internet marketing.

      And I don't want to rely at 100% on the investors, I don't want to waste their money!

      I dont want them to call me everydays to ask me "What have you done with my money?.. I don't see anything..."

      The best strategy is to have something to put on the table, and for me, it means having something that actually works.
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      • Profile picture of the author anayb
        Originally Posted by favconnection View Post

        Very interesting...

        I'm a software engineer since maybe 10 years.

        I have created a platform from scratch who allows to have multiple websites with a single project.

        To give you an idea, this is what you can do with wordpress, you add a few plugins and then your site becomes a blog / a webstore etc...

        With my project, I check the good options and the site can be transformed to the following sites:

        dating / chatting / language improvement / classified ads / webstore / market place / crowd funding plateform / blog.

        To give you an idea I can easily create something like fiveer with it, or I have maybe 90% of the functionalities of match.com (dating), or a good part of the functionalities of amazon.

        The project is in the cloud, so the number of users that can be supported is almost unlimited, I just have to add more servers in a few seconds.

        About the incomes that these type of website can do:

        => A classified ads website: more than 120 millions $ a year.
        For me this is one of the best type of websites (even better than dating).
        But craiglist is not a good example, they can do way more.

        A good example is for example, leboncoin.fr, they did 127 millions just with the french version 2 years ago and they have more than 10 websites in many countries...

        => A dating website, no need to say that this is a huge market, you do millions if the site works.
        We had meetic.fr in France, the fonder, Marc Simoncini sold it to match.com (USA), they are probably the biggest dating company now and the incomes of meetic, 3 years ago was more than 135 millions / year.

        Marc Simoncini is now a business angel, he invests millions in the startups.

        Most of the time, the fonders who start websites like mine, try to find a few business angels (investors).

        They do a business plan and also an elevator pitch to explain the whole project in just a few minutes. Why ? because the investors don't have time to waste, you must be prepared!

        Most of the time, the fonders will request something between $500 000 and $1 000 000 for a website. In exchange they will have to say what share they are ready to loose (to give the to the investors).

        But one thing to understand...

        The first thing the investor will watch, is not even your project, but the team...
        Who are the funders ? Their skill? what they do? etc...

        In my case, I'm alone, that's my biggest problem.

        The team is more important than the project, specialy for these type of projects.

        Why? because if you fail you must be able to find a quick solution by working with your team.

        Most of the time, if the project is in "early stage" and if they accept to join the project, they will request a "big" share on the company because the risk is high, specialy in early stage.

        They will probalby make sure that all of them have at least 30% of your company, because with 30% they can block your decisions...

        The best advice is:

        DO NOT try to have investment before having something that works, I mean that earns money, you need a proof.

        This is exactly why I'm here, and why I work everyday on the internet marketing to learn!
        I can create crazy sites but i'm a real NOOB in internet marketing.

        And I don't want to rely at 100% on the investors, I don't want to waste their money!

        I dont want them to call me everydays to ask me "What have you done with my money?.. I don't see anything..."

        The best strategy is to have something to put on the table, and for me, it means having something that actually works.
        I completely agree with you. I am a developer as well, trying to learn IM to the depth. For the last two years I have been reading each thread and each post here. You are like-minded people.
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        • Profile picture of the author favconnection
          Originally Posted by anayb View Post

          I completely agree with you. I am a developer as well, trying to learn IM to the depth. For the last two years I have been reading each thread and each post here. You are like-minded people.
          Thank you
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  • Profile picture of the author Regional Warrior
    Something suss about this thread If you are successful at the moment and was going to move into the MMO niche , and of course you will/may bring investors why would you spell " bcoz" and not because! It is like a 15 year old trolling the WF...

    Jason
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    • Profile picture of the author Jill Carpenter
      Originally Posted by info126 View Post

      I am an internet marketing newbie.

      My question is this... what if I bring in investors... and the money from the investors, I use it to hire experts in internet marketing.

      So, while I build an internet marketing business from the investor's money, I can also learned from the employee (who let us say is a traffic expert).

      What do you think of this approach of building an internet marketing business?

      Please feel free to share your thoughts.
      Originally Posted by Sid Hale View Post

      Let's turn this question on its head...
      That was my thought too Sid.

      Along the lines of - If I am let's say an SEO expert and OP hires me to do SEO for the site, I am not being hired to TEACH seo to the OP. That has just doubled what I will want/expect to be paid.
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  • Profile picture of the author Matthew Iannotti
    Any legitimate investor is not going to hand you money because you have aspirations and ideas.
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  • Profile picture of the author writeaway
    You may run into legal trouble depending on how big the placement is

    It's always a good idea to CYA by dealing only with SOPHISTICATED INVESTORS - this is a term of art in the law. Look it up.

    It just might keep you away from legal trouble down the road.
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  • Profile picture of the author Engineer2Blogger
    Could work depending on what you're offering. I'm sure there are many business owners that don't know the bulk of their business yet let more experienced people let it run.

    Affiliate marketing, (if you're going to be paying for traffic), is a tough space. You can't guarantee a return to anyone due to the volatility of the whole thing and good affiliate marketers aren't going to be 'hired out' to work for someone.

    If they find a campaign making loads of money, why would they work for a measely salary when they can scale to a lot more $$? A few things to think about.
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  • Profile picture of the author trader99
    what do i think? You don't want to know!!!!!!
    Signature
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  • Profile picture of the author lenkablog
    [DELETED]
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    • Profile picture of the author DABK
      As people have pointed out, it may or may not be doable, hinges on you proving you have something of value to bring to the table.

      So, do you have a written plan that covers your related accomplishments, the skills you have and how they apply to your new endeavor, the risks involved and your plan to minimize them?

      I know more about real estate investing. If you came to me and said, I've converted x property from a warehouse into 20 2-bedroom condo units. I paid $1 million to acquire the property, 1 millions to turn it into condos, $1 million for other expenses. I sold all 20 units for $300,000, grossing 6 millions. The project took 18 months, I'd talk to you.

      If you said, hey, I bought 3 houses for $100k each, spent $10 to repair, and $20k to carry them and $20k to sell them and sold them for $200k, I would not bother with you.

      If you sold them for $350k, I would bother.

      Do you have anything that says you can turn $1 into $2 for a measly $0.5 or less?
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  • Profile picture of the author Rory Singh
    If you want to gain profit from other people's money (investors), then you should already be an 'expert' in the field of IM.

    Risking other people's hard earned money to fund your own dream may not be a good idea right now especially after the fact that you stated you are an 'internet marketing newbie'.

    Originally Posted by info126 View Post

    I am an internet marketing newbie.

    My question is this... what if I bring in investors... and the money from the investors, I use it to hire experts in internet marketing.

    Please feel free to share your thoughts.
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    • Profile picture of the author DABK
      Au contraire, mon frere, that's the best way to fund your dreams. Lousy way to be an investor but great way to pay for your dreams.

      Originally Posted by Rory Singh View Post

      If you want to gain profit from other people's money (investors), then you should already be an 'expert' in the field of IM.

      Risking other people's hard earned money to fund your own dream may not be a good idea right now especially after the fact that you stated you are an 'internet marketing newbie'.
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  • Profile picture of the author msm24
    I am going to be as blunt as possible...

    You need more experience because that proposal will not come clean in the wash. Don't waste your time until you can show proof of success.
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    • Profile picture of the author Joe Mobley
      If I might suggest, go and watch 30 to 50 episodes of Shark Tank within the next 2 weeks.

      Pay particular attention to the questions the Sharks ask business owners.

      Be ready to answer questions like:


      How long have you been in business?

      What are your sales to date?

      How much of your own money have you put into your business?

      How much money are you seeking from investors?

      Etc.

      If that is a bit much for you, you might want to look here.

      http://www.warriorforum.com/mind-war...igger-yet.html



      Joe Mobley
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      • Profile picture of the author Jill Carpenter
        Originally Posted by Joe Mobley View Post

        If I might suggest, go and watch 30 to 50 episodes of Shark Tank within the next 2 weeks.

        Pay particular attention to the questions the Sharks ask business owners.

        Be ready to answer questions like:


        How long have you been in business?

        What are your sales to date?

        How much of your own money have you put into your business?

        How much money are you seeking from investors?

        Etc.

        If that is a bit much for you, you might want to look here.


        Joe Mobley
        Unless of course these "investors" are just your parents.
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        "May I have ten thousand marbles, please?"

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  • Profile picture of the author Surge Calls
    Having worked with and spoke to number venture capitalists, investors etc, I have clearly say that the chances of a legitimate investor putting money into something like this is next to zero.

    If you are serious about getting investors on board, I can give you advice. You should first build some sort of prototype or if your business or product is making enough money where you can show in a presentation that your idea with the help of their capital or investment will yield return, they might invest. An idea is great but without a physical manifestation of that idea no one will invest into it.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Jill Carpenter View Post

      Unless of course these "investors" are just your parents.
      Which brings us to the possible investors in a crack-brained scheme like this one - the Three Fs. Friends. Family, Fools.

      Find one or more of these, and be prepared to answer a few simple questions:

      How do I get my money back?

      How soon do I get my money back?

      How much more money do I make, and how soon?

      What do I need you for? Or, more politely, what value do you add that I can't get from someone else I can put on salary?
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  • Profile picture of the author DIABL0
    One thing that no one is probably thinking about is that there are laws regarding soliciting investors.

    I dabbled in this about 20 years ago and back then, you had to set up a limited partnership and all the investors were limited partners and then after it was completely funded. At some point later the limited partnership was converted to an actual business that the investors then got shares in. Doing it that way was the only was to do it legally, without a bucket load of red tape and expense.

    I have no idea what it is like today and my guess is there are many possibly breaking the law and not even knowing it.
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