Watch Video Ads Now In Magazines - Is Marketing Great Or What

by bobsilber

Posted: 15 years ago 11 replies

INTERNET MARKETING

Amazing marketing technology.

The video ad, which will appear in Los Angeles and New York subscription copies of the Sept. 18 Entertainment Weekly (out Sept. 11), is part of a bigger CBS campaign for the fall season that starts Sept. 21.

Click the USAToday link below for the full article.

CBS, Pepsi Max put video in some magazine ads - USATODAY.com

What do you think about this new marketing technique?
.
.

#ads #great #magazines #marketing #video #watch

Gene Pimentel 15 years ago

I've always wondered how long it would take to put something like this in effect... amazing! Thanks for the link.
- Thanks
{{ DiscussionBoard.errors[1100098].message }}

Josh Anderson

15 years ago

Originally Posted by bobsilber

Amazing marketing technology.

The video ad, which will appear in Los Angeles and New York subscription copies of the Sept. 18 Entertainment Weekly (out Sept. 11), is part of a bigger CBS campaign for the fall season that starts Sept. 21.

CBS, Pepsi Max put video in some magazine ads - USATODAY.com

What do you think about this new marketing technique?
.
.

Its cost prohibitive... what makes it doable is that its ground breaking. They are betting on the free exposure money can't buy with news stories covering it.

Below is another story about the first company to use "digital ink"

Esquire First Publication To Use Electronic Ink -- E-Ink -- InformationWeek

It appeared in Esquire magazine last year. It garnered a ton of free press.

Thanks
1 reply

Signature

Nanacast Review

{{ DiscussionBoard.errors[1100195].message }}

bobsilber 15 years ago

Originally Posted by Josh Anderson

Its cost prohibitive... what makes it doable is that its ground breaking.

Now it is. The early adopters always pay more to be first with new technology. Eventually, at some point, the prices will come down.

.
.
- Thanks
- 1 reply
Signature
===>>> Book Author Writer Legal Protection Package For Books, Kindle, E-books <<<===
{{ DiscussionBoard.errors[1100435].message }}
- entry 15 years ago
  
  Sorry for the silly question
  
  Are these online magazines? or real physical offline ones?
  
  Thanks
  
  1 reply
  
  Signature
  I Have to say a Massive...THANK YOU to every Warrior who has helped me, and thanks to every warrior who helps me in the future...
  
  {{ DiscussionBoard.errors[1100558].message }}
  
  Gene Pimentel 15 years ago
  
  Originally Posted by entry
  
  Sorry for the silly question
  
  Are these online magazines? or real physical offline ones?
  
  "The player technology, using a flexible, thin, plastic screen, was created by Americhip. When the two-page ad opens, the sound is akin to one of those talking, musical greeting cards. Also built into the ad is a 2-inch-by-1.5-inch video screen."
  
  Thanks
  
  {{ DiscussionBoard.errors[1100569].message }}

backdoor23 15 years ago

I feel like it's really wasteful and I agree with Josh that it has to be cost prohibitive, they just want the exposure, pretty cool idea on that note.
- Thanks
{{ DiscussionBoard.errors[1100228].message }}
Coleen.Young 15 years ago

I wonder how much those sealed mags will sell on eBay a week after they're released.
- Thanks
Signature

FULLY ANIMATED CUSTOM EXPLAINER VIDEO - with script, storyboard and voiceover - for only $57
{{ DiscussionBoard.errors[1100240].message }}
ScoTech 15 years ago

Is it not kind of throwing the whole dying print media thing right in their faces?
- Thanks
{{ DiscussionBoard.errors[1100358].message }}
JoshuaWriter 15 years ago

Wow thats cool. I have alsways wondered about this. Very cool stuff. I want to use some of these for my marketing efforts now
- Thanks
Signature

Want to partner with me? Contact me via PM and lets chat!
{{ DiscussionBoard.errors[1100593].message }}
Shana_Adam 15 years ago

I love how you can embed video and multimedia into pdf files.

This would be excellent idea if it was giving readers content. Personally I cant stand the ads on TV in between breaks. It drives me nuts. You settle down to watch your favourite serial and what do you get a break every 10 minutes, so you end up changing channels.

No wonder TV channels have such low reach - people just cant be bothered to watch a program.

Saturation is a big issue here. The same thing with google adwords - there comes a point when it becomes counterproductive.

I would not like to shell out extra dough for the sake of some video ads.

A magazine should be read and then passed on as I do on the subway so other people get mileage out of my $4 magazine.
- Thanks
Signature
{{ DiscussionBoard.errors[1101372].message }}
spearce000 15 years ago

I think this is just an intrim format. When magazines start going over to electronic formats -- like Kindle for example -- I think we'll start to see a lot more video based ads.
- Thanks
{{ DiscussionBoard.errors[1102818].message }}