I have been talking to a prospective client, offering him e-mail marketing services. He sounded interested, but then backed off a short while later.
When I asked him why, he said that he had asked a few friends, and they had said that they would ignore such e-mails. Presumably his explanation of the idea sounded like spam!
Anyway, I explained it all out again, emphasising the fact that e-mail marketing is BIG, and getting bigger.
His next objection was that he doesn't think it would work for a professional service like his. He is under the impression that it's for e-commerce sites only.
Again, I emphasised that there are plenty of professional people doing it, and it does work.
He asked for proof. Here's where I got stuck. I don't (yet) have any professionals in my client list, so can't offer any proof.
Does anyone have any suggestions as to how I can show evidence that e-mail marketing does work for professional services as well?
By the way, in case anyone is wondering why I am still going with him instead of moving on, I am convinced that he's genuinely interested, and he has already told me he is happy to invest where he sees scope. I just need to convince him that this type of marketing can work for his business.
Thanks for any suggestions.