Offline prospect wants proof that e-mail marketing works - what do I say?

by 85 replies
104
Hello,

I have been talking to a prospective client, offering him e-mail marketing services. He sounded interested, but then backed off a short while later.

When I asked him why, he said that he had asked a few friends, and they had said that they would ignore such e-mails. Presumably his explanation of the idea sounded like spam!

Anyway, I explained it all out again, emphasising the fact that e-mail marketing is BIG, and getting bigger.

His next objection was that he doesn't think it would work for a professional service like his. He is under the impression that it's for e-commerce sites only.

Again, I emphasised that there are plenty of professional people doing it, and it does work.

He asked for proof. Here's where I got stuck. I don't (yet) have any professionals in my client list, so can't offer any proof.

Does anyone have any suggestions as to how I can show evidence that e-mail marketing does work for professional services as well?

By the way, in case anyone is wondering why I am still going with him instead of moving on, I am convinced that he's genuinely interested, and he has already told me he is happy to invest where he sees scope. I just need to convince him that this type of marketing can work for his business.

Thanks for any suggestions.
#main internet marketing discussion forum #email #marketing #offline #proof #prospect #works
  • Does he believe that direct mail or print marketing works?
    • [1] reply
    • Probably, but his friends told him that e-mail marketing doesn't, and he has the idea that it's not for professional businesses, so it's probably an academic question!
  • If you're convinced he is a legitimate potential client and not just busting your chops, why not offer to set him up with an autoresponder and let him see the results for himself? Be sure to remind him that these are people who are asking to be on the list and WANT to see his offers, therefore nothing to do with spam.

    Once he starts seeing results, it's time to buy into your service or take it away from him.
    • [1] reply
    • Couldn't have said it better Gene! I like the "busting your chops"!

      - Another thing you could do is give him proven examples of email marketing success stories- just google that or 'case studies' or 'whitepapers' and I'm sure you will find plenty!

      Plenty of magazine articles etc. on the above!
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  • This might sound rough, but its time to find a better client.

    Either they get that you are wanting to help their business grow or they don't.

    Problem clients are best eliminated before you get started with them.

    You have already said you plan on staying with him to work on this project, so the best advice that I can give is to find another client and return to this one when he is ready and you have experience to show him.

    The success with this campaign is going to be partially based on how well he knows his clients, and how much they rely on his input before purchasing services.

    It appears that he doesn't have confidence in the people in the list that he would be able to build OR that they would result in profitable contacts.

    You need to know what is the life time value of a customer, and then compare the costs of implementing your proposal in terms of those profit.

    For example do you think that this campaign will give you an additional X clients this year? that would be more than enough to pay for this entire project, and everyone else you get is money in the bank.

    Mark Riddle
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    • Excellent Post Mark,
      I 2nd this as, the time, energy and resources needed to chase down someone like this can be better spent Chasing a 100 new clients. The law of averages will kick in far faster than chasing down one.



      Go make a 100 sales calls in the next 48 hrs and wipe away the pain.
      Regards,
      Robert Nelson
      "The Maverick Motivator"
  • I'm probably the softest sell around but this is what has worked for me: reframe it as a newsletter or news bulletin. They're an expert in their field and surely have knowledge they'd like to share with clients and prospects. I have a accountant client that was adamant about not sending what she termed as spam. However, she happily sends out a monthly newsletter and weekly news flash with relevant info - and a marketing message.
  • This may sound a little harsh...

    But..

    Don't you have any of your own proof that you can offer?... successful (read: profitable) lists that you have built? and therefore can use as an example as a profitable e-mail marketing venture.

    There are some people who might say you have no business telling your potential client that e-mail marketing works, if you haven't yet got it to work for you in your own business...

    Peace

    Jay
    • [3] replies
    • Go on, I can take it

      I do, but not professional service providers. My current clients are all the sorts of people that he already believes would benefit from e-mail marketing. I want to show him that even professional services can benefit.

      I would agree with them! As mentioned above, he wants to see evidence of businesses more along his own line.

      Thanks for the reply.
    • Agree 100% with this... There are so many going around rounding up offline clients and barely know more than the client they are picking up. Have you put in your 10,000 hours yet?
      • [2] replies
    • If you don't have niche list already to show how email marketing
      can bring in real orders, then why don't you get hard to convince
      businesses on your offline marketing list? Let your autoresponder
      do the education while you go out to get more prospects.

      HTH

      Glenn
  • Unless this is a very good friend, acquaintance or family member who you would like to see succeed, trying to convince them will take more of your time than it is worth. How much do you expect to make back from this one client? Can you make it quicker and easier with other clients?

    If you do want to go ahead with this one person, point them to some of the top businesses that use signups to get names so they can market to them... A few that immediately come to mind are CNN, Washington Post and pretty well any town you'd like to name that has a web presence.

    Does your prospect think they send out spam?

    If he is serious about learning, give him directions to some sites that relate to his business and that offer newsletters, free books, courses, market updates, etc. Tell him to sign up and see what he gets in the mail.

    You might want to point out that he will want people to sign up voluntarily because they want the information. This little exercise will show him exaclty how taht happens. If he'snot willing to go that far, maybe he's just not that serious. And then, you can move on.
    • [ 1 ] Thanks
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    • I agree with everyone saying "move on." The smaller "fish" tend to complain more too. I make cold calls to offline businesses 4 days a week and pleasantly find it a numbers game.

      If email marketing doesn't do the trick, sell your prospect on other services you have. I sell the installation and maintenance of business blogs. I offer the opt-in/email marketing component as one of 5 related services I serve up. If they aren't convinced on option #1, I systematically offer the others...if no "bite" then, time to move on!

      Regards,

      Bruce
    • Given the lifetime value of a client, it's worth my while spending time with him. Bear in mind that once I've got him on board, he's worth a few thousand per year in fairly passive income, along with however much comes out of other services I can offer along the way. That's worth a little effort if you ask me!

      Excellent point, and exactly what I wanted!

      Don't know, but if he does, I can soon re-educate him on that one.

      Thanks very much for the reply.
  • I disagree with "moving on".

    It's value perception based on the gap in knowledge.

    That's why my first post in this topic was a question. Do they believe in the effectiveness of offline forms of direct response marketing?

    If they don't, then you have another issue.

    If they do, then you have a common ground to build upon.

    A consultative sale involves identifying those areas of common understanding first, then building upon them.
    • [ 1 ] Thanks
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    • Thank goodness someone does!

      Whilst I don't believe in flogging a dead horse, I also don't agree with giving up before I've discussed the matter thoroughly, especially with a prospect who tells me he's interested in investing in something that will bring in business.

      Thanks for that.

      I reckon he probably does believe in other forms. I think he has the word "spam" in his head for e-mail marketing, and disassociates other forms of direct marketing with offline spam.

      Thanks for the reply.
    • Banned
      I'm going to have to spill some of my GOOBER secrets. I should sell this as a WSO.

      I think this Prospect is seriously interested but doesn't fully understand E-commerce.

      99.99% of SME don't understand the internet, period. They have NO clue.

      The problem here was the "Positioning." YOU did a poor job of Consulting and Educating the Prospect, it's that simple. What the Prospect is saying inside is "I don't believe you."

      Let me tell you my SECRET. When a Prospect 1st contacts me I tell them I need to see them at their Establishment so I can get a feel for their business (even though I know it better than they do). I tell them I will not stay longer than 15 minutes (and I never do). I tell them on the phone while setting the appt that I need 15 minutes of Uninterrupted time. I tell them NO employees, NO phone calls, NO nothing. Just us. (I take CONTROL immediately. I am the BOSS and always will be. What part don't you understand Mr Business owner?)

      When I meet at their place of business I them give a 1-2 minute intro about myself and then I have 10-12 questions that I proceed to ask. I am looking for their monthly budget, what sales are like, what they like/dislike, who makes the decisions, are they Locked into any contracts, what their plans are, etc...

      At the end I hand them a 22 page Beautiful report that is done at Kinkos on glossy paper in a very nice binder. In addition, I enclose a very detailed Questionnaire that will take 30-45 minutes to complete.

      I simply tell them, Mr Business Owner I am in the business of making people MONEY, period! Enclosed is a case study on what I do for other business owners like you and how E-commerce works. There is also a very detailed questionnaire included.

      When you get 20 minutes of secluded time, I'd like you to read this Free Report. If you are interested in what I have to offer, my phone numbers are listed at the bottom (Local & Toll Free). I will not do any follow-up with you whatsoever. You will need to call me. Do you have any additional questions before I leave?

      9 out of 10 biz owners will call you "IF" done properly. I'm very blunt and to the point, business owners know I can make them money. There is no wishie washy with me.

      Do you know that 90% of the WF members don't even have a list themselves? Why should a business owner be any different?

      Hope this helps,

      Mac

      • [ 6 ] Thanks
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  • As an offline consultant, you have to learn to deal with these kinds of objections. People always have trusted advisors... the wife, their neighbor, their kid's soccer coach... whatever... And most of the time, the trusted advisor is full of crap. But you can't say that (at least say it and expect to get business).

    His friend may have actually had a bad experience with email marketing, so in the friend's perception, it indeed doesn't work. Perception is reality. Right?

    You don't know the circumstances of that person's bias, so the best thing to do is to ask questions.... of the guy making the claim!

    I literally would tell your client prospect that as a professional, you're incredibly interested in staying on top of all the aspects of your profession, and if someone has an experience that dictates there's a problem with the kind of work you do, you have a vested interest in learning about it. I literally would invite the prospect to a lunch meeting and also ask him to invite his friend, and I would buy for both. Be completely open and honest, and ask the friend to explain their experience with the prospect present at the table.

    If you can get them to agree to this... ABSOLUTELY DO NOT REBUT THE FRIEND IN ANY WAY SHAPE OR FORM AT THIS MEETING.

    You're there to LISTEN.

    And if you do this right, you MIGHT end up with TWO clients out of the deal instead of one.

    Take copious notes.

    Find out why the other deal didn't work.

    Follow back up with your friend a couple days later, explaining that you have some things that you want them to look at.

    Nail your presentation cold hard based on the objections that you learned in the previous conversation.
    • [ 1 ] Thanks
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    • Actually, I got over this objection fairly easily. I explained that most of his friends had probably been the subjects of successful e-mail marketing and not even realised it. When done well, the recipient feels like they are gaining something very useful, not being the subject of a marketing plan.

      He seemed to accept that point and moved on to the issue of whether or not e-mail marketing is suitable for professional service suppliers, as opposed to only e-commerce sites. That's what I'm trying to answer now. I have had some great ideas here, and am off to do some research!
      • [1] reply
  • "81% of businesses plan to increase spending on email marketing." -- Alterian, 2006

    "Email marketing in the US will account for approximately 71,000 jobs in 2006, growing at 8-10% annually." -- DMA, October, 2006

    "Email delivers the highest ROI by an eye-popping margin:a whopping $57.25 for every dollar spent on it in 2005." -- DMA, October, 2006

    "70% of the top retail sites in Google's paid search listings offered email newsletters." -- JupiterResearch, March 2006

    54% of respondents in a consumer survey said they had a more favorable opinion of the companies that send them email. - Epsilon (Oct 2008)

    44% of respondents in a consumer survey said that email from financial services companies make them feel more loyal towards the companies and their products - Epsilon (Oct 2008)

    PM me if you want a heap more
    • [ 2 ] Thanks
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    • Michael's short list is spot on and you can find any number of statistics on email marketing simply by doing a Google search.

      One study suggests that every dollar spent on email marketing brings back $51.

      Returns like that are just off the chart when it comes to any form of advertising.


      As someone else mentioned the real issue is probably that you're trying to convince a prospect who is just not worth the effort.

      There are so many buisness owners who would be happy to hire you.

      Be friendly, ask for referrals and move on to your next prospect.

      You can send a print out of different articles and studies on the effectiveness of email marketing to your prospect (one at a time) if you want.

      But again killing yourself trying to convince one prospect is probably a waste of time.

      You have a world full of business owners to talk to.

      Kindest regards,
      Andrew Cavanagh
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    • Thanks for those, they are brilliant. I'll PM you right now.

      How do you know he's not worth the effort?

      Not trying to be rude, or criticise anyone here, but I'm amazed at the amount of negative comments this thread has raised. If I were to follow the line of reasoning put forward here, I would give up at the prospect's slightest sign of anything other than delight, and would never get a customer.

      I don't see what's so bad about discussing the issues with a customer. I'm glad he's asking intelligent questions, and feel confident that if he does decide to take up the offer, he'll be doing it from an informed position, and will make a better customer. If he doesn't take up the offer, he will have helped me understand my prospects' point of view a lot better, and will have enabled me to present my case better next time. Either way, that's a worthwhile investment of my time.

      I agree that there comes a point when it's not worth continuing, but my discussions with him have so far entailed a 15 minute 'phone call, and several e-mails. Hardly a huge investment of my time, and certainly not enough to justify labelling him as a waste of time.

      This isn't directed at you Andrew, but is a general comment on the nature of many of the replies. I don't understand how anyone gets any business with such an attitude of giving up so easily.

      Sure there are, and many of them will have reasonable questions before they say yes. Do I give up as soon as they ask a challenging question?

      And what will I do with those referrals? Give up at the first question as well? I'll spend a long time getting nowhere at that rate.

      Again, this isn't a flame, and certainly not against you personally Andrew. I've learnt a lot from you and respect you. I'm just amazed at the ease with which I'm supposed to give up on a client who asked two perfectly justifiable questions.

      I would be interested in positive comments on this. If anyone takes offence at my words, then please accept my pre-emptive apology and move along. I didn't make the comments to upset anyone, and do not wish to argue with anyone. I'd just like to know why (almost) everyone is so quick to drop prospects. Maybe you all have to suffer the ordeal of prospects ringing you night and day, begging you to take their money. I don't. I'm not at that stage yet, and am quite happy to put in a little effort to get a client.

      Ta ra

      P.S. If anyone would like to show me how to get endless streams of hot prospects ringing me up and begging me to take their money, then please feel free to do so! I would be very happy to be in that position. So far I've had to work for my clients. I'd love to find an easier way, but haven't done so yet. If you have, which would explain why you can afford to drop a prospect to quickly, then please educate me

      Vince, if I could hit the "Thanks" button multiple times, I would! That was not only spot on for this client, but a gem of a site altogether.

      Thanks very much

      Maybe this is where I'm playing a different CD from you all.

      When did I say I was chasing a single client? When did I even say I was chasing him?

      I have been discussing marketing with a prospect, , and have been answering his questions. I am not devoting my entire life to this, nor even a significant amount of it. So far, I have had a 15 minute 'phone conversation and some e-mails. As he's in a different country, it's not practical to sit down with him. I've actually spent a lot more time in this single thread than I have with him!

      I agree that you shouldn't devote your life to chasing one prospect, but going to the opposite extreme and dropping one at the first question seems just as illogical to me.

      Ta ra

      No disrespect intended, but you seem to be basing this suggestion on very little knowledge of the situation. Please read my previous replies and see if you still think I should move on. If you do, I would like to know how you ever stick out a conversation long enough to win a client.

      Again, no disrespect or offence intended. I'm just surprised at how easily people seem to give up.

      Well, maybe you read my original post differently, but that wasn't what I asked.

      I am already very familiar with e-mail marketing, and have no problem explaining its benefits to prospects. I came asking specifically for some references that it works for professional services, as opposed to e-commerce.

      My personal experience so far has been more with small shops, and the prospect asked for evidence that the ideas would be applicable to his business as well. I asked if anyone had support that I could show him. That's a very different question from looking for arguments for e-mail marketing overall.

      I know the trade well enough to benefit my customers. I have been doing e-mail marketing for some years, although not for offline customers for all of that time. I don't claim to be a guru, but I certainly know enough to bring genuine value to many offline businesses. I'm just trying to expand my horizons.

      I hope this clarifies matters.

      Hee hee, that picture was taken about 40 years ago! I used it because it looks more pleasant than one of a fat and hairy middle-aged man!
  • Skip the email marketing and sell him what he really wants.

    Goes back to the Gary Halbert story of the starving crowd.

    All these guys have offered great advice from their years of experience, pick what you like and do it. "You don't have to get it right, you just have to get it moving."

    If you need help generating leads I suggest you pick up Kyle Tully's Consulting Tycoon if it's still available.
    • [1] reply
    • Sorry Mike but I'm not going to live my life in fear and wait for someone else to ordain me. If I waited for someone else to bless me I would of missed out on so many things ...

      1. Feed 6,000 people in 7 days during the largest ice storm in OK history. Didn't wait for someone to ask, I took charge and ran the thing. Oh and I was 22.

      2. Announced at a Dallas Stars hockey game. Again they didn't ask, I just put myself in a position to do it. Oh and I've never had an hour of professional training in my life.

      3. Hypnotized over 10,000 people in my lifetime, again - self directed.

      Enjoy the sidelines, I want in the game.

      Also people use learning as an excuse for doing something. You aren't doing crap until you're selling and taking action.
      • [ 2 ] Thanks
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  • ^^ This is what I was talking about....

    I literally do this in front of an audience at small local business meetings....

    The response is always killer..

    There is NOTHING and I mean NOTHING that gets the attention of business owners like seeing it in direct action.

    Take your laptop.. and your Aweber login details and show them it works. The niche doesn't matter.

    Peace

    Jay

    p.s. Be VERY careful with this... I've dropped the ball once trying this one.
    • [ 1 ] Thanks
  • Ask him if he would like to be able to contact all his customers at any time with a special offer? Without sending out a letter or advertising. The power of Email Marketing.
    • [ 1 ] Thanks
  • Show your prospect this: Why do email marketing?
    • [ 7 ] Thanks
  • Tim,
    I agree with you about the sales side of things. And I think that the OP should probably move on.

    But... my original comment was pointing out the fact that if he has to come to the warrior forum to acquire a lucid argument for email marketing then maybe he isn't ready to hold himself out as a professional consultant.

    My comment about 10,000 hours is a reference to Malcolm Gladwell's book "Outliers" where he puts forth that it takes 10,000 hours of hard work to become a superstar in your profession. I have found that to be pretty accurate. I'm not merely talking about reading forums or ebooks or studying. I am talking about putting in your time doing the work.

    The point of that is there are many industries where "hacks" armed with more zeal than knowledge carve a wide swath of destruction to the reputation of the group as a whole. I have worked in SEO for several years and consulted many fortune 2000 companies on their SEM strategy and I have seen more and more of this in the last year. There are guys who are doing little more than ripping people off because the client doesnt know better.

    I dont know the OP and am not accusing him of that at all. My point was and still is: Dont just learn the "tricks of the trade"... Learn the trade.
    • [1] reply
    • If you want to be a superstar then produce amazing results for a customer. Amazing to who? To the customer, of course.

      No more no less.

      You can produce amazing results with about 1/2 hours of research/training in many different online/offline subjects.

      George Wright

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  • @MrYossu - If he haven't bought into it yet, it's something wrong you have done, or something you haven't done.

    You could always give him 1 month for free, and show him why it works. Regardless of how many subscribers you are able to get him, remind him that those are potential customers, and they WANT to get emails from him, as well as offers. - Make him realize he would be an idiot if he doesn't continue to build his list, without telling him directly.

    You can do this by asking the right questions, and make him talk himself into it.

    As for proof that it works, show him ANY very successful business with a website. You can be 99.9% certain that they have some kind of opt-in form on their website. Why? - Because it works.

    Also, watch your language. You know internet marketing and all of the terms, while it might not make sense to him at all. Don't use words like "autoresponder" etc. Especially not "pop-up", as he will most likely have a very negative attitude towards it.


    And you mentioned he had talked with other business owners about it, and they didn't think it would work. Well, if you make it work for him, you will immediately have several new clients. He will definitely talk about it to them, if he defies their advice, and have great success with it. It makes him look good, and they trust him too, meaning easy sales for you. He will take care of all the selling, and you will just need pick up your checks, and make lists for them.

    Andrew Cavanaugh mentioned earlier in a post I made, that referrals are the easiest kind of customers you will ever have, and it's true. In many cases, you can even tell them you're not sure if you will be able to do much for them, but they won't care. - They want YOU to work with them.

    I seriously see a great opportunity to get lots of referrals here. Try to get in contact with any of the people he had talked with, and make them a customer, and you will get the other ones too. It shouldn't be that hard if you're decent at selling. After all, they have no idea what they are talking about, regarding lists not being effective. Shouldn't be too hard with the tips you have got in this thread.

    As for positioning yourself as an authority, it makes business more fun, as well as it will boost your income. Taking control is probably one of the best things about sales, and a good number 2. after getting the sale itself.

    This thread is golden, and I will keep checking back. Thanks for sharing so much guys!

    And the best of luck to you MrYossu =)
    - Preben
    • [ 1 ] Thanks
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    • Hello,

      I don't think he's question the basic idea of e-mail marketing, just whether it will work for professional services, as opposed to e-commerce sites.

      Actually, he said he had asked some friends about it. Don't think they were business owners at all.

      However, your points about referrals are very valid.

      Thanks, and the same to you
  • If you have a list and you been promoting affiliate programs to them and had success then you can show him you clickbank or paypal account pictures.

    Still make sure that nothing is on you by telling him that you don't take responsibility of the results.

  • Oh, another thing!
    This have worked extremely well for me in the past, and I'm sure it can help you too.

    Talk about all the different things he can do with a list,using spesific examples to his company.
    Is customerflow seasonbased? (For example, some companies might have lots of work to do in the summer, and nothing to do in the automn. Tell them you can increase customer flow at those times, as you can email a discount to the list etc.)

    Using specific examples like that can really make business owners think for themselves, and fire them up a bit.
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    • If he doesn't see the value of e-mail marketing already I'd probably cut him loose...

      BUT if you want to give it a shot, you could just ask him if he's ever bought anything through e-mail marketing before. If he says "no" then you walk away. If he says he has then ask him what made him buy? Whatever his answer... you tell him you can build him an e-mail marketing campaign just like the one he bought from.
      • [1] reply
  • Banned
    Tell him to hire his friends to make his business better if they know so much.
  • Let me ask you something ...

    If you were selling cars, and you tried to sell a car to a guy who CLEARLY wanted to buy one, but it has a diesel engine in it, and his friends all tell him to avoid diesels, what are you going to do?

    There used to be a time when diesel fuel was 30%-40% cheaper than regular gasoline, and then you could sell cars based on the type of fuel they consumed.

    Today, hybrids and electrics are a great example. In a few years, we're supposed to believe that hydrogen fuel-cells will be all the rage.

    Now, I could go on for quite a while discussing the type of fuel that vehicles use, but ... are we talking about FUEL or CARS here?

    Your client wants MORE BUSINESS, right?

    Why are you getting bogged down in a debate about one specific MECHANISM?

    "I'll increase your traffic/sales/profits by xx% in yy days, guaranteed."

    Don't address the HOW part! That's YOUR business.

    You say your client is a "professional". Clearly, he's not in the Marketing field. So, why are you arguing with him about marketing methods? If he's an accountant, say something like, "My friend said Corporations are dangerous today, and that LLCs are much safer. So what advice would you have for me in setting up an LLC?" He'll probably try to tell you that each one has its pluses and minuses and they depend on your situation. Which is a fair response to his objection about email marketing vs. other means of contacting customers (of which there are many).

    You really want to focus on the BENEFITS, and not the MEANS.

    -David
  • I think building a list and setting up an email autoresponder is only worth doing if the messages can contain some type of useful content -- such as a "tip of the week" or whatever. If you're just sending out sales offers over and over again, then it's no better than spam. It's been said that with email marketing, it takes the typical customer seven "exposures" to your product/offer before they decide to take action. So, you'd better give them reasons to read at least six of your emails. If you're just sending them "buy this now!!" links, they won't read past the first one.
  • I'm not going to do the leg work for you... But you can get all sorts of detailed stats on the effectiveness from many well known organizations and use them as solid stats for presenting to clients. Let's see... perhaps the Direct Marketing Association? The government? these types of organizations have the ability to produce mind blowing stats... and they have. This allows you to market your services with very detailed information for the client while at the same time using proof from a source that the know. It's a win-win-win. You get a better pitch, your business grows and you help others grow their business. Everyone makes more money! That's the beauty of good B2B sales.

    Dave
  • This thread is excellent. Great advices, thanks to all.

    As some others have said, I think providing case studies, even from some of your online clients (testimonials ?) should be something to do.

    Or offer a free test drive for the first two weeks or first month, or just as we often see online : a money back guarantee.
  • This is an objection that should have been handled earlier in the process.

    Study Dan Kennedy in his Magnetic Marketing presentation for some good take-aways on how to address this in a conversational manner in your area of consulting (to more than one niche).

    Or better yet...

    Focus on one niche - ie - attorneys, MDs etc. and become an expert with LOTS OF PROOF of results in that niche.

    This is more profitable in the long run and opens up possibilities of licensing proven campaigns, content, etc.
    • [2] replies
    • Spot on. Concentrate on one vertical market at a time.
    • I would have, if I had anticipated it.

      Well, you still have to get your first client in that niche, which brings us right back here again.

      Also, I didn't approach this one. He followed a link on another site I wrote, entered his name and e-mail into my opt-in form and read my e-mails.

      No, he didn't spot the irony either! He contacted me - a professional service provider - after reading my e-mails, and then suggested that e-mail marketing doesn't work for professional service providers

      I'll be interested to see what he comes back with on that one.
      • [1] reply
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