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How important are Google Analytics keyword rich domains for 2016?

by windycityxx
5 replies
How important is having better keywords in your domain as far as organic and other ways Google gives your site higher search engine rank?

I can think of a few better domain name ideas for my niche with the lessor keyword and was looking to see if this makes much of a difference? And if so, how much?
#2016 #analytics #domains #google #important #keyword #rich
  • Profile picture of the author JohnMcCabe
    I don't consider myself an expert, but the experts I do follow pretty much agree that keyword rich domains don't help much, and may even hurt in some cases. The reason is that many low-value sites relied on an exact match domain name to give them a search boost. Spend a little time poking around sites like the MOZ blog and Neil Patel's site for more background.
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  • Profile picture of the author ANDREIS
    Having keywords in your domain name is still helpful. However, there are many other factors which are far more important when it comes to ranking a site. Having keywords in your domain name alone will not do much for your rankings if you don't pay attention to other aspects of your site.
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    • Profile picture of the author NomadLifestyle
      I personally haven't purchased a keyword rich domain in probably two or three years (and I buy domains pretty regularly).

      If it does have an effect, I haven't noticed it, and frankly I think that there are much bigger factors in ranking well that require much more thought and attention then trying to find the few remaining keyword specific domains available.

      But then again, search engine optimization isn't really my specialty, I focus more on content rich domains that rank naturally due to content quality/frequency.
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      • Profile picture of the author discrat
        I concur with John.

        You may see a bump in traffic at the beginning but I think in the long run in won't matter much.
        It is better to look for a unique domain that is memorable and catchy, imo


        - Robert Andrew
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  • Profile picture of the author danieldesai
    Based on what I know about SEO, I'd say that it doesn't matter that much.

    A much better domain would be one that is still relevant to your market/product/audience and also good for branding purposes.

    Just take a look around at the domains used by successful marketers and you'll find that almost none of them have exact match keywords.

    Regards,
    Daniel
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