Who are your top 20 email marketers?

andre chaperon
frank kern

I'm a fan of Declan O'Flaherty. Email Prestige. He's the only guy whose emails I look forward to getting.

Ben Settle, Andre Chaperon, Dave Dee (GKIC).

There's one email marketer I religiously follow and his name is Ben Settle. He's also an awesome copywriter.

I third Ben Settle.

When we were looking to revamp our email marketing strategy, I signed up on the mailing lists of a bunch of companies -- on just about any topic imaginable -- to get ideas and inspiration. Just to get started, I looked at who had been getting Webby awards for email marketing but of course I supplemented this list with other companies I found through research, word-of-mouth recommendations or just through my own real life use.

This isn't to say that the people already mentioned aren't good, but most of them fall squarely within the MMO sphere -- and while I realize that many people on the WF are in MMO niches, personally I find that most of the most innovative and effective marketing (email and otherwise) happens outside of those niches.

Thus, I looked at newsletters from places like Cook Smarts, and Time Magazine -- none of which were exactly what I was looking to do, but all of which solved addressed challenges that we have. For example, Time Magazine has a ton of content -- how do they curate it, distill it and present it soas not to be overwhelming? Meanwhile Cook Smarts has much less content, but a much stronger focus on marketing their meal plan service. How do they balance the need to engage their users with the need to sell?

These are just two examples of very different approaches to email marketing we looked at, but it gives you a sense of how we tackled this issue.

I recommend you follow:

Alex Jeffreys
Chris Farrell
Gary Vaynerchuk

Another vote for Ben Settle

Cheers for all your help, keep it coming!

A few that get read:

Paul Myers
Craig Ballantyne
Terry Dean
Brian Tracy
Eric Louviere
Men's Health Magazine

Mark